The Perceived Fit between Instagram Influencers and the Endorsed Brand

How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness

Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
DOI: 10.2501/JAR-2019-030 Published 1 December 2019

Article Information

vol. 59 no. 4 440-454
DOI 
https://doi.org/10.2501/JAR-2019-030
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received June 12, 2018
  • Received (in revised form) October 31, 2018
  • Accepted February 13, 2019
  • Published online December 9, 2019.

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Copyright & Usage 
Copyright© 2019 ARF. All rights reserved.

Author Information

  1. Priska Linda Breves
  1. University of Würzburg, priska.breves{at}uni-wuerzburg.de
  1. Nicole Liebers
  1. University of Würzburg, nicole.liebers{at}uni-wuerzburg.de
  1. Marina Abt
  1. University of Würzburg, marina.abt{at}abt-motorsport.de
  1. Annika Kunze
  1. University of Würzburg, annika.c.m.kunze{at}gmail.com
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The Perceived Fit between Instagram Influencers and the Endorsed Brand
Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
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