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Revisiting the Relationship between Ad Frequency and Purchase Intentions

How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency

Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. Walls
DOI: 10.2501/JAR-2018-031 Published 1 March 2019
Jennifer Lee Burton
University of Tampa,
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  • For correspondence: jburton@ut.edu
Jan Gollins
Delta Modelling Group,
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  • For correspondence: jan@deltamodelling.com
Linda E. McNeely
Mississippi University for Women,
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  • For correspondence: Linda@hermansens.com
Danielle M. Walls
BDJ Solutions,
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  • For correspondence: Danielle@bdjsolutions.com
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Article Information

vol. 59 no. 1 27-39
DOI 
https://doi.org/10.2501/JAR-2018-031

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received June 28, 2017
  • Received (in revised form) November 12, 2017
  • Accepted December 4, 2017
  • Published online March 5, 2019.

Article Versions

  • Previous version (August 24, 2018 - 06:07).
  • Previous version (October 17, 2018 - 07:12).
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Copyright & Usage 
Copyright© 2019 ARF. All rights reserved.

Author Information

  1. Jennifer Lee Burton
  1. University of Tampa, jburton{at}ut.edu
  1. Jan Gollins
  1. Delta Modelling Group, jan{at}deltamodelling.com
  1. Linda E. McNeely
  1. Mississippi University for Women, Linda{at}hermansens.com
  1. Danielle M. Walls
  1. BDJ Solutions, Danielle{at}bdjsolutions.com
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Vol 59 Issue 1

Journal of Advertising Research: 59 (1)
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Revisiting the Relationship between Ad Frequency and Purchase Intentions
Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. Walls
Journal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031

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Revisiting the Relationship between Ad Frequency and Purchase Intentions
Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. Walls
Journal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
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    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW
    • METHODOLOGY
    • RESULTS
    • DISCUSSION
    • ABOUT THE AUTHORS
    • APPENDIX A List of Measures Used in the Research Including Scales and Sources
    • APPENDIX B Descriptive Statistitics and Correlation Matrix for All Research Variables
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