Index by author
01 March 2018; volume 58, issue 1
Agnihotri, Arpita
- You have accessThe Market Value Of Celebrity EndorsementArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
Baxter, Stacey M.
- You have accessHow a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersJasmina Ilicic, Alicia Kulczynski, Stacey M. BaxterJournal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003
Bhattacharya, Saurabh
- You have accessThe Market Value Of Celebrity EndorsementArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Mar 2018, 58 (1) 65-74; DOI: 10.2501/JAR-2016-021
Block, Martin P.
- You have accessHow Synergy Effects of Paid and Digital Owned Media Influence Brand SalesRob Jayson, Martin P. Block, Yingying ChenJournal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
Chan, Terri H.
- You have accessHow Consumers in China Perceive Brands In Online and Offline EncountersTerri H. Chan, Rocky Peng Chen, Caleb H. TseJournal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041
Chen, Rocky Peng
- You have accessHow Consumers in China Perceive Brands In Online and Offline EncountersTerri H. Chan, Rocky Peng Chen, Caleb H. TseJournal of Advertising Research Mar 2018, 58 (1) 90-110; DOI: 10.2501/JAR-2017-041
Chen, Yingying
- You have accessHow Synergy Effects of Paid and Digital Owned Media Influence Brand SalesRob Jayson, Martin P. Block, Yingying ChenJournal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
Ford, John B.
- You have accessWhat Do We Know About Celebrity Endorsement in Advertising?John B. FordJournal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
Fulgoni, Gian M.
- You have accessAre You Targeting Too Much? Effective Marketing Strategies for BrandsGian M. FulgoniJournal of Advertising Research Mar 2018, 58 (1) 8-11; DOI: 10.2501/JAR-2018-008
Ilicic, Jasmina
- You have accessHow a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity EndorsersJasmina Ilicic, Alicia Kulczynski, Stacey M. BaxterJournal of Advertising Research Mar 2018, 58 (1) 51-64; DOI: 10.2501/JAR-2016-003