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Corporate Social Responsibility And Marketing Performance

The Moderating Role Of Advertising Intensity

Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
DOI: 10.2501/JAR-2017-047 Published 1 December 2017
Mahabubur Rahman
Rennes School of Business, France,
  • Find this author on Google Scholar
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  • For correspondence: mahabubur.rahman@esc-rennes.com
M. Ángeles Rodríguez-Serrano
University of Seville, Spain,
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  • For correspondence: mariangeles@us.es
Mary Lambkin
Smurfit Business School, University College Dublin, Ireland,
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  • For correspondence: mary.lambkin@ucd.ie
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Article Information

vol. 57 no. 4 368-378
DOI 
https://doi.org/10.2501/JAR-2017-047

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received (in revised form) November 25, 2016
  • Accepted December 14, 2016
  • Published online December 6, 2017.

Copyright & Usage 
Copyright© 2017 ARF. All rights reserved.

Author Information

  1. Mahabubur Rahman
  1. Rennes School of Business, France, mahabubur.rahman{at}esc-rennes.com
  1. M. Ángeles Rodríguez-Serrano
  1. University of Seville, Spain, mariangeles{at}us.es
  1. Mary Lambkin
  1. Smurfit Business School, University College Dublin, Ireland, mary.lambkin{at}ucd.ie
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Vol 57 Issue 4

Journal of Advertising Research: 57 (4)
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047

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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
    • METHODOLOGY OF THE RESEARCH
    • RESULTS
    • CONCLUSIONS AND MANAGEMENT IMPLICATIONS
    • AUTHOR BIOS
    • APPENDIX Companies Used in the Sample (Ticker Symbol)
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More in this TOC Section

  • Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging
  • Communicating Corporate Responsibility To Fit Consumer Perceptions
Show more What We Know About Corporate Social Responsibility Messaging

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