More articles from What We Know About Corporate Social Responsibility Messaging

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Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging
Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch

Journal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
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Communicating Corporate Responsibility To Fit Consumer Perceptions
Angeline Close Scheinbaum, Russell Lacey, Ming-Ching Liang

Journal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
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How Do Self-Values Play a Role In Consumers' Perception of CSR Advertising?
Yoon-Joo Lee

Journal of Advertising Research Dec 2017, 57 (4) 422-435; DOI: 10.2501/JAR-2017-050
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Corporate Social Responsibility Communication Effects
Charlotte Lecuyer, Sonia Capelli, William Sabadie

Journal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051
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What Sells Better in Green Communications: Fear or Hope?
Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi Chen

Journal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048

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