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More articles from What We Know About Corporate Social Responsibility Messaging

  • You have access
    Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging
    Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch
    Journal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
  • You have access
    Communicating Corporate Responsibility To Fit Consumer Perceptions
    Angeline Close Scheinbaum, Russell Lacey, Ming-Ching Liang
    Journal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
  • You have access
    Corporate Social Responsibility And Marketing Performance
    Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
    Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
  • You have access
    How Do Self-Values Play a Role In Consumers' Perception of CSR Advertising?
    Yoon-Joo Lee
    Journal of Advertising Research Dec 2017, 57 (4) 422-435; DOI: 10.2501/JAR-2017-050
  • You have access
    Corporate Social Responsibility Communication Effects
    Charlotte Lecuyer, Sonia Capelli, William Sabadie
    Journal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051
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    What Sells Better in Green Communications: Fear or Hope?
    Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi Chen
    Journal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048

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