Index by author
01 December 2017; volume 57, issue 4
B
Bacon, Christopher
- You have accessHow Effective Are Emojis In Surveys Taken on Mobile Devices?Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. ThomasJournal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053
Bakopoulos, Vassilis
- You have accessHow Brands Can Make Smarter Decisions in Mobile MarketingVassilis Bakopoulos, John Baronello, Rex BriggsJournal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052
Barlas, Frances M.
- You have accessHow Effective Are Emojis In Surveys Taken on Mobile Devices?Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. ThomasJournal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053
Baronello, John
- You have accessHow Brands Can Make Smarter Decisions in Mobile MarketingVassilis Bakopoulos, John Baronello, Rex BriggsJournal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052
Briggs, Rex
- You have accessHow Brands Can Make Smarter Decisions in Mobile MarketingVassilis Bakopoulos, John Baronello, Rex BriggsJournal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052
C
Capelli, Sonia
- You have accessCorporate Social Responsibility Communication EffectsCharlotte Lecuyer, Sonia Capelli, William SabadieJournal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051
Chang, Chun-Tuan
- You have accessWhat Sells Better in Green Communications: Fear or Hope?Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi ChenJournal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048
Chen, Pei-Chi
- You have accessWhat Sells Better in Green Communications: Fear or Hope?Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi ChenJournal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048
D
Deighton, John
- You have accessRethinking the Profession Formerly Known as AdvertisingJohn DeightonJournal of Advertising Research Dec 2017, 57 (4) 357-361; DOI: 10.2501/JAR-2017-045
Dowling, Zoe
- You have accessHow Effective Are Emojis In Surveys Taken on Mobile Devices?Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. ThomasJournal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053
F
Ford, John B.
- You have accessWhat Do We Know about Corporate Social Responsibility Messaging?John B. FordJournal of Advertising Research Dec 2017, 57 (4) 355-356; DOI: 10.2501/JAR-2017-044
Fulgoni, Gian M.
- You have accessMeasuring the Effectiveness of Branded Content across Television and Digital PlatformsGian M. Fulgoni, Raymond Pettit, Andrew LipsmanJournal of Advertising Research Dec 2017, 57 (4) 362-367; DOI: 10.2501/JAR-2017-046
G
Gruber, Verena
- You have accessImproving the Effectiveness and Credibility Of Corporate Social Responsibility MessagingVerena Gruber, Magdalena Kaliauer, Bodo B. SchlegelmilchJournal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
K
Kaliauer, Magdalena
- You have accessImproving the Effectiveness and Credibility Of Corporate Social Responsibility MessagingVerena Gruber, Magdalena Kaliauer, Bodo B. SchlegelmilchJournal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
L
Lacey, Russell
- You have accessCommunicating Corporate Responsibility To Fit Consumer PerceptionsAngeline Close Scheinbaum, Russell Lacey, Ming-Ching LiangJournal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
Lambkin, Mary
- You have accessCorporate Social Responsibility And Marketing PerformanceMahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary LambkinJournal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
Lecuyer, Charlotte
- You have accessCorporate Social Responsibility Communication EffectsCharlotte Lecuyer, Sonia Capelli, William SabadieJournal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051
Lee, Yoon-Joo
- You have accessHow Do Self-Values Play a Role In Consumers' Perception of CSR Advertising?Yoon-Joo LeeJournal of Advertising Research Dec 2017, 57 (4) 422-435; DOI: 10.2501/JAR-2017-050
Lee, Yu-Kang
- You have accessWhat Sells Better in Green Communications: Fear or Hope?Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi ChenJournal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048
Liang, Ming-Ching
- You have accessCommunicating Corporate Responsibility To Fit Consumer PerceptionsAngeline Close Scheinbaum, Russell Lacey, Ming-Ching LiangJournal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
Lipsman, Andrew
- You have accessMeasuring the Effectiveness of Branded Content across Television and Digital PlatformsGian M. Fulgoni, Raymond Pettit, Andrew LipsmanJournal of Advertising Research Dec 2017, 57 (4) 362-367; DOI: 10.2501/JAR-2017-046
P
Pettit, Raymond
- You have accessMeasuring the Effectiveness of Branded Content across Television and Digital PlatformsGian M. Fulgoni, Raymond Pettit, Andrew LipsmanJournal of Advertising Research Dec 2017, 57 (4) 362-367; DOI: 10.2501/JAR-2017-046
R
Rahman, Mahabubur
- You have accessCorporate Social Responsibility And Marketing PerformanceMahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary LambkinJournal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
Rodríguez-Serrano, M. Ángeles
- You have accessCorporate Social Responsibility And Marketing PerformanceMahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary LambkinJournal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
S
Sabadie, William
- You have accessCorporate Social Responsibility Communication EffectsCharlotte Lecuyer, Sonia Capelli, William SabadieJournal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051
Scheinbaum, Angeline Close
- You have accessCommunicating Corporate Responsibility To Fit Consumer PerceptionsAngeline Close Scheinbaum, Russell Lacey, Ming-Ching LiangJournal of Advertising Research Dec 2017, 57 (4) 410-421; DOI: 10.2501/JAR-2017-049
Schlegelmilch, Bodo B.
- You have accessImproving the Effectiveness and Credibility Of Corporate Social Responsibility MessagingVerena Gruber, Magdalena Kaliauer, Bodo B. SchlegelmilchJournal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
T
Thomas, Randall K.
- You have accessHow Effective Are Emojis In Surveys Taken on Mobile Devices?Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. ThomasJournal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053