Index by author

01 December 2017; volume 57, issue 4

  1. Bacon, Christopher

    1. How Effective Are Emojis In Surveys Taken on Mobile Devices?
      Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. Thomas
      Journal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053

  2. Bakopoulos, Vassilis

    1. How Brands Can Make Smarter Decisions in Mobile Marketing
      Vassilis Bakopoulos, John Baronello, Rex Briggs
      Journal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052

  3. Barlas, Frances M.

    1. How Effective Are Emojis In Surveys Taken on Mobile Devices?
      Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. Thomas
      Journal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053

  4. Baronello, John

    1. How Brands Can Make Smarter Decisions in Mobile Marketing
      Vassilis Bakopoulos, John Baronello, Rex Briggs
      Journal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052

  5. Briggs, Rex

    1. How Brands Can Make Smarter Decisions in Mobile Marketing
      Vassilis Bakopoulos, John Baronello, Rex Briggs
      Journal of Advertising Research Dec 2017, 57 (4) 447-461; DOI: 10.2501/JAR-2017-052

  6. Capelli, Sonia

    1. Corporate Social Responsibility Communication Effects
      Charlotte Lecuyer, Sonia Capelli, William Sabadie
      Journal of Advertising Research Dec 2017, 57 (4) 436-446; DOI: 10.2501/JAR-2017-051

  7. Chang, Chun-Tuan

    1. What Sells Better in Green Communications: Fear or Hope?
      Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi Chen
      Journal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048

  8. Chen, Pei-Chi

    1. What Sells Better in Green Communications: Fear or Hope?
      Yu-Kang Lee, Chun-Tuan Chang, Pei-Chi Chen
      Journal of Advertising Research Dec 2017, 57 (4) 379-396; DOI: 10.2501/JAR-2017-048

  9. Deighton, John

    1. Rethinking the Profession Formerly Known as Advertising
      John Deighton
      Journal of Advertising Research Dec 2017, 57 (4) 357-361; DOI: 10.2501/JAR-2017-045

  10. Dowling, Zoe

    1. How Effective Are Emojis In Surveys Taken on Mobile Devices?
      Christopher Bacon, Frances M. Barlas, Zoe Dowling, Randall K. Thomas
      Journal of Advertising Research Dec 2017, 57 (4) 462-470; DOI: 10.2501/JAR-2017-053
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