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Index by author

How Brand Marketing Works in Advertising

01 September 2015; volume 55, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Alpert, Frank

    1. You have access
      Can Multiple New-Product Messages Attract Different Consumer Segments?
      Frank Alpert, M. Kim Saxton
      Journal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011
  2. Araujo, Theo

    1. You have access
      What Motivates Consumers To Re-Tweet Brand Content?
      Theo Araujo, Peter Neijens, Rens Vliegenthart
      Journal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009

B

  1. Beard, Fred

    1. You have access
      The Effectiveness of Comparative Versus Non-Comparative Advertising
      Fred Beard
      Journal of Advertising Research Sep 2015, 55 (3) 296-306; DOI: 10.2501/JAR-2015-010

C

  1. Carrillat, Francois A.

    1. You have access
      How Corporate Sponsors Can Optimize The Impact of Their Message Content
      Francois A. Carrillat, Alain d'Astous, Marie-Pier Charette Couture
      Journal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
  2. Cook, William A.

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
  3. Couture, Marie-Pier Charette

    1. You have access
      How Corporate Sponsors Can Optimize The Impact of Their Message Content
      Francois A. Carrillat, Alain d'Astous, Marie-Pier Charette Couture
      Journal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007

D

  1. d'Astous, Alain

    1. You have access
      How Corporate Sponsors Can Optimize The Impact of Their Message Content
      Francois A. Carrillat, Alain d'Astous, Marie-Pier Charette Couture
      Journal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007

F

  1. Frede, Susan M.

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
  2. Fulgoni, Gian M.

    1. You have access
      How Brands Using Social Media Ignite Marketing and Drive Growth
      Gian M. Fulgoni
      Journal of Advertising Research Sep 2015, 55 (3) 232-236; DOI: 10.2501/JAR-2015-004

G

  1. Gittelman, Steven

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

L

  1. Lange, Victor

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
  2. Lavrakas, Paul J.

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

N

  1. Neijens, Peter

    1. You have access
      What Motivates Consumers To Re-Tweet Brand Content?
      Theo Araujo, Peter Neijens, Rens Vliegenthart
      Journal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009

P

  1. Pierce, Christine

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
  2. Precourt, Geoffrey

    1. You have access
      How Does Brand Marketing Work in Advertising?
      Geoffrey Precourt
      Journal of Advertising Research Sep 2015, 55 (3) 230-231; DOI: 10.2501/JAR-2015-003

S

  1. Saxton, M. Kim

    1. You have access
      Can Multiple New-Product Messages Attract Different Consumer Segments?
      Frank Alpert, M. Kim Saxton
      Journal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011
  2. Schaefers, Tobias

    1. You have access
      Do Price Promotions Help or Hurt Premium-Product Brands?
      Felix Zoellner, Tobias Schaefers
      Journal of Advertising Research Sep 2015, 55 (3) 270-283; DOI: 10.2501/JAR-2015-008
  3. Sexton, Donald E.

    1. You have access
      Managing Brands In a Prickly Digital World
      Donald E. Sexton
      Journal of Advertising Research Sep 2015, 55 (3) 237-241; DOI: 10.2501/JAR-2015-005

T

  1. Thomas, Randall K.

    1. You have access
      Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

V

  1. Vliegenthart, Rens

    1. You have access
      What Motivates Consumers To Re-Tweet Brand Content?
      Theo Araujo, Peter Neijens, Rens Vliegenthart
      Journal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009

Z

  1. Zoellner, Felix

    1. You have access
      Do Price Promotions Help or Hurt Premium-Product Brands?
      Felix Zoellner, Tobias Schaefers
      Journal of Advertising Research Sep 2015, 55 (3) 270-283; DOI: 10.2501/JAR-2015-008
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Journal of Advertising Research: 55 (3)
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