Index by author
How Brand Marketing Works in Advertising
01 September 2015; volume 55, issue 3
A
Alpert, Frank
- You have accessCan Multiple New-Product Messages Attract Different Consumer Segments?Frank Alpert, M. Kim SaxtonJournal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011
Araujo, Theo
- You have accessWhat Motivates Consumers To Re-Tweet Brand Content?Theo Araujo, Peter Neijens, Rens VliegenthartJournal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009
B
Beard, Fred
- You have accessThe Effectiveness of Comparative Versus Non-Comparative AdvertisingFred BeardJournal of Advertising Research Sep 2015, 55 (3) 296-306; DOI: 10.2501/JAR-2015-010
C
Carrillat, Francois A.
- You have accessHow Corporate Sponsors Can Optimize The Impact of Their Message ContentFrancois A. Carrillat, Alain d'Astous, Marie-Pier Charette CoutureJournal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
Cook, William A.
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
Couture, Marie-Pier Charette
- You have accessHow Corporate Sponsors Can Optimize The Impact of Their Message ContentFrancois A. Carrillat, Alain d'Astous, Marie-Pier Charette CoutureJournal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
D
d'Astous, Alain
- You have accessHow Corporate Sponsors Can Optimize The Impact of Their Message ContentFrancois A. Carrillat, Alain d'Astous, Marie-Pier Charette CoutureJournal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
F
Frede, Susan M.
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
Fulgoni, Gian M.
- You have accessHow Brands Using Social Media Ignite Marketing and Drive GrowthGian M. FulgoniJournal of Advertising Research Sep 2015, 55 (3) 232-236; DOI: 10.2501/JAR-2015-004
G
Gittelman, Steven
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
L
Lange, Victor
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
Lavrakas, Paul J.
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
N
Neijens, Peter
- You have accessWhat Motivates Consumers To Re-Tweet Brand Content?Theo Araujo, Peter Neijens, Rens VliegenthartJournal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009
P
Pierce, Christine
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
Precourt, Geoffrey
- You have accessHow Does Brand Marketing Work in Advertising?Geoffrey PrecourtJournal of Advertising Research Sep 2015, 55 (3) 230-231; DOI: 10.2501/JAR-2015-003
S
Saxton, M. Kim
- You have accessCan Multiple New-Product Messages Attract Different Consumer Segments?Frank Alpert, M. Kim SaxtonJournal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011
Schaefers, Tobias
- You have accessDo Price Promotions Help or Hurt Premium-Product Brands?Felix Zoellner, Tobias SchaefersJournal of Advertising Research Sep 2015, 55 (3) 270-283; DOI: 10.2501/JAR-2015-008
Sexton, Donald E.
- You have accessManaging Brands In a Prickly Digital WorldDonald E. SextonJournal of Advertising Research Sep 2015, 55 (3) 237-241; DOI: 10.2501/JAR-2015-005
T
Thomas, Randall K.
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
V
Vliegenthart, Rens
- You have accessWhat Motivates Consumers To Re-Tweet Brand Content?Theo Araujo, Peter Neijens, Rens VliegenthartJournal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009
Z
Zoellner, Felix
- You have accessDo Price Promotions Help or Hurt Premium-Product Brands?Felix Zoellner, Tobias SchaefersJournal of Advertising Research Sep 2015, 55 (3) 270-283; DOI: 10.2501/JAR-2015-008