Index by author

How Brand Marketing Works in Advertising

01 September 2015; volume 55, issue 3

A

  1. Alpert, Frank

    1. Can Multiple New-Product Messages Attract Different Consumer Segments?
      Frank Alpert, M. Kim Saxton
      Journal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011

  2. Araujo, Theo

    1. What Motivates Consumers To Re-Tweet Brand Content?
      Theo Araujo, Peter Neijens, Rens Vliegenthart
      Journal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009

B

  1. Beard, Fred

    1. The Effectiveness of Comparative Versus Non-Comparative Advertising
      Fred Beard
      Journal of Advertising Research Sep 2015, 55 (3) 296-306; DOI: 10.2501/JAR-2015-010

C

  1. Carrillat, Francois A.

    1. How Corporate Sponsors Can Optimize The Impact of Their Message Content
      Francois A. Carrillat, Alain d'Astous, Marie-Pier Charette Couture
      Journal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007

  2. Cook, William A.

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

  3. Couture, Marie-Pier Charette

    1. How Corporate Sponsors Can Optimize The Impact of Their Message Content
      Francois A. Carrillat, Alain d'Astous, Marie-Pier Charette Couture
      Journal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007

D

  1. d'Astous, Alain

    1. How Corporate Sponsors Can Optimize The Impact of Their Message Content
      Francois A. Carrillat, Alain d'Astous, Marie-Pier Charette Couture
      Journal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007

F

  1. Frede, Susan M.

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

  2. Fulgoni, Gian M.

    1. How Brands Using Social Media Ignite Marketing and Drive Growth
      Gian M. Fulgoni
      Journal of Advertising Research Sep 2015, 55 (3) 232-236; DOI: 10.2501/JAR-2015-004

G

  1. Gittelman, Steven

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

L

  1. Lange, Victor

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

  2. Lavrakas, Paul J.

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

N

  1. Neijens, Peter

    1. What Motivates Consumers To Re-Tweet Brand Content?
      Theo Araujo, Peter Neijens, Rens Vliegenthart
      Journal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009

P

  1. Pierce, Christine

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

  2. Precourt, Geoffrey

    1. How Does Brand Marketing Work in Advertising?
      Geoffrey Precourt
      Journal of Advertising Research Sep 2015, 55 (3) 230-231; DOI: 10.2501/JAR-2015-003

S

  1. Saxton, M. Kim

    1. Can Multiple New-Product Messages Attract Different Consumer Segments?
      Frank Alpert, M. Kim Saxton
      Journal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011

  2. Schaefers, Tobias

    1. Do Price Promotions Help or Hurt Premium-Product Brands?
      Felix Zoellner, Tobias Schaefers
      Journal of Advertising Research Sep 2015, 55 (3) 270-283; DOI: 10.2501/JAR-2015-008

  3. Sexton, Donald E.

    1. Managing Brands In a Prickly Digital World
      Donald E. Sexton
      Journal of Advertising Research Sep 2015, 55 (3) 237-241; DOI: 10.2501/JAR-2015-005

T

  1. Thomas, Randall K.

    1. Accounting for Social-Desirability Bias In Survey Sampling
      Steven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. Thomas
      Journal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006

V

  1. Vliegenthart, Rens

    1. What Motivates Consumers To Re-Tweet Brand Content?
      Theo Araujo, Peter Neijens, Rens Vliegenthart
      Journal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009

Z

  1. Zoellner, Felix

    1. Do Price Promotions Help or Hurt Premium-Product Brands?
      Felix Zoellner, Tobias Schaefers
      Journal of Advertising Research Sep 2015, 55 (3) 270-283; DOI: 10.2501/JAR-2015-008
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