Index by author
How Brand Marketing Works in Advertising
01 September 2015; volume 55, issue 3
Alpert, Frank
- You have accessCan Multiple New-Product Messages Attract Different Consumer Segments?Frank Alpert, M. Kim SaxtonJournal of Advertising Research Sep 2015, 55 (3) 307-321; DOI: 10.2501/JAR-2015-011
Araujo, Theo
- You have accessWhat Motivates Consumers To Re-Tweet Brand Content?Theo Araujo, Peter Neijens, Rens VliegenthartJournal of Advertising Research Sep 2015, 55 (3) 284-295; DOI: 10.2501/JAR-2015-009
Beard, Fred
- You have accessThe Effectiveness of Comparative Versus Non-Comparative AdvertisingFred BeardJournal of Advertising Research Sep 2015, 55 (3) 296-306; DOI: 10.2501/JAR-2015-010
Carrillat, Francois A.
- You have accessHow Corporate Sponsors Can Optimize The Impact of Their Message ContentFrancois A. Carrillat, Alain d'Astous, Marie-Pier Charette CoutureJournal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
Cook, William A.
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
Couture, Marie-Pier Charette
- You have accessHow Corporate Sponsors Can Optimize The Impact of Their Message ContentFrancois A. Carrillat, Alain d'Astous, Marie-Pier Charette CoutureJournal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
D'astous, Alain
- You have accessHow Corporate Sponsors Can Optimize The Impact of Their Message ContentFrancois A. Carrillat, Alain d'Astous, Marie-Pier Charette CoutureJournal of Advertising Research Sep 2015, 55 (3) 255-269; DOI: 10.2501/JAR-2015-007
Frede, Susan M.
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006
Fulgoni, Gian M.
- You have accessHow Brands Using Social Media Ignite Marketing and Drive GrowthGian M. FulgoniJournal of Advertising Research Sep 2015, 55 (3) 232-236; DOI: 10.2501/JAR-2015-004
Gittelman, Steven
- You have accessAccounting for Social-Desirability Bias In Survey SamplingSteven Gittelman, Victor Lange, William A. Cook, Susan M. Frede, Paul J. Lavrakas, Christine Pierce, Randall K. ThomasJournal of Advertising Research Sep 2015, 55 (3) 242-254; DOI: 10.2501/JAR-2015-006