Index by author

01 March 2015; volume 55, issue 1

B

  1. Burton, Jennifer L.

    1. How Do Consumers Respond To Storylines in Television Advertisements?
      Jennifer L. Burton, Leigh McAlister, Wayne D. Hoyer
      Journal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061

C

  1. Chiagouris, Larry

    1. How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
      Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D. E. Thomas
      Journal of Advertising Research Mar 2015, 55 (1) 81-94; DOI: 10.2501/JAR-55-1-081-094

  2. Craig, C. Samuel

    1. E-Word of Mouth: Early Predictor Of Audience Engagement
      C. Samuel Craig, William H. Greene, Anthony Versaci
      Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072

D

  1. Dahlén, Micael

    1. How Do Teaser Advertisements Boost Word of Mouth about New Products?
      Helge Thorbjørnsen, Paul Ketelaar, Jonathan van 't Riet, Micael Dahlén
      Journal of Advertising Research Mar 2015, 55 (1) 73-80; DOI: 10.2501/JAR-55-1-073-080

F

  1. Fulgoni, Gian M.

    1. Digital Word of Mouth And Its Offline Amplification
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2015, 55 (1) 18-21; DOI: 10.2501/JAR-55-1-018-021

G

  1. Galletta, Dennis

    1. Consumer Reactions to Intrusiveness Of Online-Video Advertisements
      Kendall Goodrich, Shu Z. Schiller, Dennis Galletta
      Journal of Advertising Research Mar 2015, 55 (1) 37-50; DOI: 10.2501/JAR-55-1-037-050

  2. Goodrich, Kendall

    1. Consumer Reactions to Intrusiveness Of Online-Video Advertisements
      Kendall Goodrich, Shu Z. Schiller, Dennis Galletta
      Journal of Advertising Research Mar 2015, 55 (1) 37-50; DOI: 10.2501/JAR-55-1-037-050

  3. Greene, William H.

    1. E-Word of Mouth: Early Predictor Of Audience Engagement
      C. Samuel Craig, William H. Greene, Anthony Versaci
      Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072

  4. Gvili, Yaniv

    1. How Credible is E-Word of Mouth Across Digital-Marketing Channels?
      Shalom Levy, Yaniv Gvili
      Journal of Advertising Research Mar 2015, 55 (1) 95-109; DOI: 10.2501/JAR-55-1-095-109

H

  1. Ho, Jason

    1. Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
      José-Domingo Mora, Robert Krider, Jason Ho
      Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036

  2. Hoyer, Wayne D.

    1. How Do Consumers Respond To Storylines in Television Advertisements?
      Jennifer L. Burton, Leigh McAlister, Wayne D. Hoyer
      Journal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061

K

  1. Ketelaar, Paul

    1. How Do Teaser Advertisements Boost Word of Mouth about New Products?
      Helge Thorbjørnsen, Paul Ketelaar, Jonathan van 't Riet, Micael Dahlén
      Journal of Advertising Research Mar 2015, 55 (1) 73-80; DOI: 10.2501/JAR-55-1-073-080

  2. Kirk, Colleen P.

    1. How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
      Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D. E. Thomas
      Journal of Advertising Research Mar 2015, 55 (1) 81-94; DOI: 10.2501/JAR-55-1-081-094

  3. Koslow, Scott

    1. I Love Creative Advertising
      Scott Koslow
      Journal of Advertising Research Mar 2015, 55 (1) 5-8; DOI: 10.2501/JAR-55-1-005-008

  4. Krider, Robert

    1. Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
      José-Domingo Mora, Robert Krider, Jason Ho
      Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036

L

  1. Lala, Vishal

    1. How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
      Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D. E. Thomas
      Journal of Advertising Research Mar 2015, 55 (1) 81-94; DOI: 10.2501/JAR-55-1-081-094

  2. Levy, Shalom

    1. How Credible is E-Word of Mouth Across Digital-Marketing Channels?
      Shalom Levy, Yaniv Gvili
      Journal of Advertising Research Mar 2015, 55 (1) 95-109; DOI: 10.2501/JAR-55-1-095-109

  3. Lipsman, Andrew

    1. Digital Word of Mouth And Its Offline Amplification
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2015, 55 (1) 18-21; DOI: 10.2501/JAR-55-1-018-021

M

  1. McAlister, Leigh

    1. How Do Consumers Respond To Storylines in Television Advertisements?
      Jennifer L. Burton, Leigh McAlister, Wayne D. Hoyer
      Journal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061

  2. Mora, José-Domingo

    1. Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
      José-Domingo Mora, Robert Krider, Jason Ho
      Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036

P

  1. Pitt, Leyland

    1. Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript
      Karen Robson, Leyland Pitt, Douglas C. West
      Journal of Advertising Research Mar 2015, 55 (1) 9-17; DOI: 10.2501/JAR-55-1-009-017

  2. Precourt, Geoffrey

    1. How Word of Mouth Works in Advertising
      Geoffrey Precourt
      Journal of Advertising Research Mar 2015, 55 (1) 2-3; DOI: 10.2501/JAR-55-1-002-003

R

  1. Robson, Karen

    1. Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript
      Karen Robson, Leyland Pitt, Douglas C. West
      Journal of Advertising Research Mar 2015, 55 (1) 9-17; DOI: 10.2501/JAR-55-1-009-017

S

  1. Schiller, Shu Z.

    1. Consumer Reactions to Intrusiveness Of Online-Video Advertisements
      Kendall Goodrich, Shu Z. Schiller, Dennis Galletta
      Journal of Advertising Research Mar 2015, 55 (1) 37-50; DOI: 10.2501/JAR-55-1-037-050

T

  1. Thomas, Jennifer D. E.

    1. How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
      Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D. E. Thomas
      Journal of Advertising Research Mar 2015, 55 (1) 81-94; DOI: 10.2501/JAR-55-1-081-094

  2. Thorbjørnsen, Helge

    1. How Do Teaser Advertisements Boost Word of Mouth about New Products?
      Helge Thorbjørnsen, Paul Ketelaar, Jonathan van 't Riet, Micael Dahlén
      Journal of Advertising Research Mar 2015, 55 (1) 73-80; DOI: 10.2501/JAR-55-1-073-080

V

  1. van 't Riet, Jonathan

    1. How Do Teaser Advertisements Boost Word of Mouth about New Products?
      Helge Thorbjørnsen, Paul Ketelaar, Jonathan van 't Riet, Micael Dahlén
      Journal of Advertising Research Mar 2015, 55 (1) 73-80; DOI: 10.2501/JAR-55-1-073-080

  2. Versaci, Anthony

    1. E-Word of Mouth: Early Predictor Of Audience Engagement
      C. Samuel Craig, William H. Greene, Anthony Versaci
      Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072

W

  1. West, Douglas C.

    1. Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript
      Karen Robson, Leyland Pitt, Douglas C. West
      Journal of Advertising Research Mar 2015, 55 (1) 9-17; DOI: 10.2501/JAR-55-1-009-017
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