Index by author
01 March 2015; volume 55, issue 1
Burton, Jennifer L.
- You have accessHow Do Consumers Respond To Storylines in Television Advertisements?Jennifer L. Burton, Leigh McAlister, Wayne D. HoyerJournal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061
Chiagouris, Larry
- You have accessHow Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D. E. ThomasJournal of Advertising Research Mar 2015, 55 (1) 81-94; DOI: 10.2501/JAR-55-1-081-094
Craig, C. Samuel
- You have accessE-Word of Mouth: Early Predictor Of Audience EngagementC. Samuel Craig, William H. Greene, Anthony VersaciJournal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072
Dahlen, Micael
- You have accessHow Do Teaser Advertisements Boost Word of Mouth about New Products?Helge Thorbjørnsen, Paul Ketelaar, Jonathan van 't Riet, Micael DahlénJournal of Advertising Research Mar 2015, 55 (1) 73-80; DOI: 10.2501/JAR-55-1-073-080
Fulgoni, Gian M.
- You have accessDigital Word of Mouth And Its Offline AmplificationGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Mar 2015, 55 (1) 18-21; DOI: 10.2501/JAR-55-1-018-021
Galletta, Dennis
- You have accessConsumer Reactions to Intrusiveness Of Online-Video AdvertisementsKendall Goodrich, Shu Z. Schiller, Dennis GallettaJournal of Advertising Research Mar 2015, 55 (1) 37-50; DOI: 10.2501/JAR-55-1-037-050
Goodrich, Kendall
- You have accessConsumer Reactions to Intrusiveness Of Online-Video AdvertisementsKendall Goodrich, Shu Z. Schiller, Dennis GallettaJournal of Advertising Research Mar 2015, 55 (1) 37-50; DOI: 10.2501/JAR-55-1-037-050
Greene, William H.
- You have accessE-Word of Mouth: Early Predictor Of Audience EngagementC. Samuel Craig, William H. Greene, Anthony VersaciJournal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072
Gvili, Yaniv
- You have accessHow Credible is E-Word of Mouth Across Digital-Marketing Channels?Shalom Levy, Yaniv GviliJournal of Advertising Research Mar 2015, 55 (1) 95-109; DOI: 10.2501/JAR-55-1-095-109
Ho, Jason
- You have accessWho Decides What to Watch on TV at Home? Insights from People-Meter Data in MexicoJosé-Domingo Mora, Robert Krider, Jason HoJournal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036