Index by author

01 September 2014; volume 54, issue 3

B

  1. Baron, Shawn D.

    1. A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

  2. Becerra, Enrique P.

    1. The Effect of Generational Status In Language-Tailored Political Messages
      Sindy Chapa, Enrique P. Becerra
      Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366

  3. Brouwer, Caryn

    1. A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

C

  1. Chapa, Sindy

    1. The Effect of Generational Status In Language-Tailored Political Messages
      Sindy Chapa, Enrique P. Becerra
      Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366

  2. Chen, Tsai

    1. Why Do We Share? The Impact of Viral Videos Dramatized to Sell
      Tsai Chen, Hsiang-Ming Lee
      Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303

  3. Coffey, Amy Jo

    1. The Power of Cultural Factors In Spanish-Language Advertising
      Amy Jo Coffey
      Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355

  4. Courtright, Melanie

    1. The Impact of Digital Fingerprinting and Identity Verification on Data Quality
      Melanie Courtright, Kartik Pashupati
      Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269

  5. Cruthirds, Kevin W.

    1. “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331

D

  1. Dahlén, Micael

    1. Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312

  2. Delorme, Denise E.

    1. Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

F

  1. Franklin, Esther (E. T.)

    1. Are You Reaching The Black-American Consumer?
      Esther (E. T.) Franklin
      Journal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262

  2. Fulgoni, Gian

    1. Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
      Gian Fulgoni, Adam Lella
      Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

G

  1. Garbayo, Amaya

    1. A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

H

  1. Huh, Jisu

    1. Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

K

  1. Kim, Junga

    1. Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

L

  1. Lee, Hsiang-Ming

    1. Why Do We Share? The Impact of Viral Videos Dramatized to Sell
      Tsai Chen, Hsiang-Ming Lee
      Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303

  2. Lella, Adam

    1. Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
      Gian Fulgoni, Adam Lella
      Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

N

  1. Nenycz-Thiel, Magda

    1. Measuring the Strength Of Color Brand-Name Links
      Jenni Romaniuk, Magda Nenycz-Thiel
      Journal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319

P

  1. Pashupati, Kartik

    1. The Impact of Digital Fingerprinting and Identity Verification on Data Quality
      Melanie Courtright, Kartik Pashupati
      Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269

  2. Precourt, Geoffrey

    1. What Do We Know About Multicultural Marketing?
      Geoffrey Precourt
      Journal of Advertising Research Sep 2014, 54 (3) 252-253; DOI: 10.2501/JAR-54-3-252-253

R

  1. Reid, Leonard N.

    1. Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

  2. Romaniuk, Jenni

    1. Measuring the Strength Of Color Brand-Name Links
      Jenni Romaniuk, Magda Nenycz-Thiel
      Journal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319

  3. Rosengren, Sara

    1. Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312

S

  1. Smit, Edith

    1. Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312

W

  1. Wang, Valerie L.

    1. “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331

  2. Wang, Yong J.

    1. “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331

  3. Wei, Jie

    1. “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
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