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Index by author

01 September 2014; volume 54, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

B

  1. Baron, Shawn D.

    1. You have access
      A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
  2. Becerra, Enrique P.

    1. You have access
      The Effect of Generational Status In Language-Tailored Political Messages
      Sindy Chapa, Enrique P. Becerra
      Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
  3. Brouwer, Caryn

    1. You have access
      A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

C

  1. Chapa, Sindy

    1. You have access
      The Effect of Generational Status In Language-Tailored Political Messages
      Sindy Chapa, Enrique P. Becerra
      Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
  2. Chen, Tsai

    1. You have access
      Why Do We Share? The Impact of Viral Videos Dramatized to Sell
      Tsai Chen, Hsiang-Ming Lee
      Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303
  3. Coffey, Amy Jo

    1. You have access
      The Power of Cultural Factors In Spanish-Language Advertising
      Amy Jo Coffey
      Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355
  4. Courtright, Melanie

    1. You have access
      The Impact of Digital Fingerprinting and Identity Verification on Data Quality
      Melanie Courtright, Kartik Pashupati
      Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269
  5. Cruthirds, Kevin W.

    1. You have access
      “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331

D

  1. Dahlén, Micael

    1. You have access
      Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312
  2. Delorme, Denise E.

    1. You have access
      Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

F

  1. Franklin, Esther (E. T.)

    1. You have access
      Are You Reaching The Black-American Consumer?
      Esther (E. T.) Franklin
      Journal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262
  2. Fulgoni, Gian

    1. You have access
      Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
      Gian Fulgoni, Adam Lella
      Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

G

  1. Garbayo, Amaya

    1. You have access
      A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

H

  1. Huh, Jisu

    1. You have access
      Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

K

  1. Kim, Junga

    1. You have access
      Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345

L

  1. Lee, Hsiang-Ming

    1. You have access
      Why Do We Share? The Impact of Viral Videos Dramatized to Sell
      Tsai Chen, Hsiang-Ming Lee
      Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303
  2. Lella, Adam

    1. You have access
      Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
      Gian Fulgoni, Adam Lella
      Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

N

  1. Nenycz-Thiel, Magda

    1. You have access
      Measuring the Strength Of Color Brand-Name Links
      Jenni Romaniuk, Magda Nenycz-Thiel
      Journal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319

P

  1. Pashupati, Kartik

    1. You have access
      The Impact of Digital Fingerprinting and Identity Verification on Data Quality
      Melanie Courtright, Kartik Pashupati
      Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269
  2. Precourt, Geoffrey

    1. You have access
      What Do We Know About Multicultural Marketing?
      Geoffrey Precourt
      Journal of Advertising Research Sep 2014, 54 (3) 252-253; DOI: 10.2501/JAR-54-3-252-253

R

  1. Reid, Leonard N.

    1. You have access
      Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
  2. Romaniuk, Jenni

    1. You have access
      Measuring the Strength Of Color Brand-Name Links
      Jenni Romaniuk, Magda Nenycz-Thiel
      Journal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319
  3. Rosengren, Sara

    1. You have access
      Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312

S

  1. Smit, Edith

    1. You have access
      Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312

W

  1. Wang, Valerie L.

    1. You have access
      “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
  2. Wang, Yong J.

    1. You have access
      “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
  3. Wei, Jie

    1. You have access
      “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
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In this issue

Journal of Advertising Research: 54 (3)
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