Index by author
01 September 2014; volume 54, issue 3
B
Baron, Shawn D.
- You have accessA Model for Delivering Branding Value Through High-Impact Digital AdvertisingShawn D. Baron, Caryn Brouwer, Amaya GarbayoJournal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
Becerra, Enrique P.
- You have accessThe Effect of Generational Status In Language-Tailored Political MessagesSindy Chapa, Enrique P. BecerraJournal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
Brouwer, Caryn
- You have accessA Model for Delivering Branding Value Through High-Impact Digital AdvertisingShawn D. Baron, Caryn Brouwer, Amaya GarbayoJournal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
C
Chapa, Sindy
- You have accessThe Effect of Generational Status In Language-Tailored Political MessagesSindy Chapa, Enrique P. BecerraJournal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
Chen, Tsai
- You have accessWhy Do We Share? The Impact of Viral Videos Dramatized to SellTsai Chen, Hsiang-Ming LeeJournal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303
Coffey, Amy Jo
- You have accessThe Power of Cultural Factors In Spanish-Language AdvertisingAmy Jo CoffeyJournal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355
Courtright, Melanie
- You have accessThe Impact of Digital Fingerprinting and Identity Verification on Data QualityMelanie Courtright, Kartik PashupatiJournal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269
Cruthirds, Kevin W.
- You have access“Enculturated” Pleasure: A Study in Multicultural EngagementValerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie WeiJournal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
D
Dahlén, Micael
- You have accessWhy the Marketer's View Matters As Much as the MessageMicael Dahlén, Sara Rosengren, Edith SmitJournal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312
Delorme, Denise E.
- You have accessDo Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga KimJournal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
F
Franklin, Esther (E. T.)
- You have accessAre You Reaching The Black-American Consumer?Esther (E. T.) FranklinJournal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262
Fulgoni, Gian
- You have accessIs Your Digital Marketing Strategy In Sync with Latino-User Behavior?Gian Fulgoni, Adam LellaJournal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258
G
Garbayo, Amaya
- You have accessA Model for Delivering Branding Value Through High-Impact Digital AdvertisingShawn D. Baron, Caryn Brouwer, Amaya GarbayoJournal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
H
Huh, Jisu
- You have accessDo Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga KimJournal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
K
Kim, Junga
- You have accessDo Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga KimJournal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
L
Lee, Hsiang-Ming
- You have accessWhy Do We Share? The Impact of Viral Videos Dramatized to SellTsai Chen, Hsiang-Ming LeeJournal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303
Lella, Adam
- You have accessIs Your Digital Marketing Strategy In Sync with Latino-User Behavior?Gian Fulgoni, Adam LellaJournal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258
N
Nenycz-Thiel, Magda
- You have accessMeasuring the Strength Of Color Brand-Name LinksJenni Romaniuk, Magda Nenycz-ThielJournal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319
P
Pashupati, Kartik
- You have accessThe Impact of Digital Fingerprinting and Identity Verification on Data QualityMelanie Courtright, Kartik PashupatiJournal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269
Precourt, Geoffrey
- You have accessWhat Do We Know About Multicultural Marketing?Geoffrey PrecourtJournal of Advertising Research Sep 2014, 54 (3) 252-253; DOI: 10.2501/JAR-54-3-252-253
R
Reid, Leonard N.
- You have accessDo Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga KimJournal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
Romaniuk, Jenni
- You have accessMeasuring the Strength Of Color Brand-Name LinksJenni Romaniuk, Magda Nenycz-ThielJournal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319
Rosengren, Sara
- You have accessWhy the Marketer's View Matters As Much as the MessageMicael Dahlén, Sara Rosengren, Edith SmitJournal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312
S
Smit, Edith
- You have accessWhy the Marketer's View Matters As Much as the MessageMicael Dahlén, Sara Rosengren, Edith SmitJournal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312
W
Wang, Valerie L.
- You have access“Enculturated” Pleasure: A Study in Multicultural EngagementValerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie WeiJournal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
Wang, Yong J.
- You have access“Enculturated” Pleasure: A Study in Multicultural EngagementValerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie WeiJournal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
Wei, Jie
- You have access“Enculturated” Pleasure: A Study in Multicultural EngagementValerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie WeiJournal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331