Index by author

01 September 2014; volume 54, issue 3

  1. Baron, Shawn D.

    1. A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

  2. Becerra, Enrique P.

    1. The Effect of Generational Status In Language-Tailored Political Messages
      Sindy Chapa, Enrique P. Becerra
      Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366

  3. Brouwer, Caryn

    1. A Model for Delivering Branding Value Through High-Impact Digital Advertising
      Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
      Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291

  4. Chapa, Sindy

    1. The Effect of Generational Status In Language-Tailored Political Messages
      Sindy Chapa, Enrique P. Becerra
      Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366

  5. Chen, Tsai

    1. Why Do We Share? The Impact of Viral Videos Dramatized to Sell
      Tsai Chen, Hsiang-Ming Lee
      Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303

  6. Coffey, Amy Jo

    1. The Power of Cultural Factors In Spanish-Language Advertising
      Amy Jo Coffey
      Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355

  7. Courtright, Melanie

    1. The Impact of Digital Fingerprinting and Identity Verification on Data Quality
      Melanie Courtright, Kartik Pashupati
      Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269

  8. Cruthirds, Kevin W.

    1. “Enculturated” Pleasure: A Study in Multicultural Engagement
      Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
      Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331

  9. Dahlen, Micael

    1. Why the Marketer's View Matters As Much as the Message
      Micael Dahlén, Sara Rosengren, Edith Smit
      Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312

  10. Delorme, Denise E.

    1. Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
      Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
      Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
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