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Unlocking the “Reminder” Potential When Viewers Pause Programs

Results from a Laboratory Test of a New Online Medium

Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
DOI: 10.2501/JAR-53-4-444-454 Published 1 December 2013
Larry Neale
Queensland University of Technology,
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  • For correspondence: l.neale@qut.edu.au
Steven Bellman
Audience Labs, Murdoch University,
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  • For correspondence: bellman@audiencelabs.com
Shiree Treleaven-Hassard
Audience Labs, Murdoch University,
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  • For correspondence: treleaven-hassard@audiencelabs.com
Jennifer A. Robinson
RMIT University,
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  • For correspondence: jenny.robinson@rmit.edu.au
Duane Varan
The Disney Media & Advertising Lab/Audience Labs, Murdoch University,
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  • For correspondence: varan@audiencelabs.com
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Article Information

vol. 53 no. 4 444-454
DOI 
https://doi.org/10.2501/JAR-53-4-444-454

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online December 1, 2013.

Copyright & Usage 
© Copyright 2013 The ARF. All rights reserved.

Author Information

  1. Larry Neale
  1. Queensland University of Technology, (l.neale{at}qut.edu.au)
  1. Steven Bellman
  1. Audience Labs, Murdoch University, (bellman{at}audiencelabs.com)
  1. Shiree Treleaven-Hassard
  1. Audience Labs, Murdoch University, (treleaven-hassard{at}audiencelabs.com)
  1. Jennifer A. Robinson
  1. RMIT University, (jenny.robinson{at}rmit.edu.au)
  1. Duane Varan
  1. The Disney Media & Advertising Lab/Audience Labs, Murdoch University, (varan{at}audiencelabs.com)

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Vol 53 Issue 4

Journal of Advertising Research: 53 (4)
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Unlocking the “Reminder” Potential When Viewers Pause Programs
Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

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Unlocking the “Reminder” Potential When Viewers Pause Programs
Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
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