Index by author

01 March 2013; volume 53, issue 1

  1. Carrillat, François A.

    1. For Better, for Worse?
      François A. Carrillat, Alain D'astous, Josianne Lazure
      Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030

  2. Cha, Jiyoung

    1. Do Online Video Platforms Cannibalize Television?
      Jiyoung Cha
      Journal of Advertising Research Mar 2013, 53 (1) 71-82; DOI: 10.2501/JAR-53-1-071-082

  3. Coffey, Amy Jo

    1. Understanding the Invisibility of the Asian-American Television Audience
      Amy Jo Coffey
      Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118

  4. D'astous, Alain

    1. For Better, for Worse?
      François A. Carrillat, Alain D'astous, Josianne Lazure
      Journal of Advertising Research Mar 2013, 53 (1) 15-30; DOI: 10.2501/JAR-53-1-015-030

  5. Dahlen, Micael

    1. Judging a Magazine by Its Advertising
      Sara Rosengren, Micael Dahlén
      Journal of Advertising Research Mar 2013, 53 (1) 61-70; DOI: 10.2501/JAR-53-1-061-070

  6. Del Rio-lanza, Ana-Belén

    1. The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability
      Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén del Río-Lanza
      Journal of Advertising Research Mar 2013, 53 (1) 43-60; DOI: 10.2501/JAR-53-1-043-060

  7. Ewing, Michael T.

    1. The Good News About Television: Attitudes Aren't Getting Worse
      Michael T. Ewing
      Journal of Advertising Research Mar 2013, 53 (1) 83-89; DOI: 10.2501/JAR-53-1-083-089

  8. Kent, Robert

    1. Second-by-Second Analysis of Advertising Exposure in TV Pods
      Srinivasan Swaminathan, Robert Kent
      Journal of Advertising Research Mar 2013, 53 (1) 91-100; DOI: 10.2501/JAR-53-1-091-100

  9. Kohli, Chiranjeev

    1. Are You In Good Hands?
      Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri
      Journal of Advertising Research Mar 2013, 53 (1) 31-42; DOI: 10.2501/JAR-53-1-031-042

  10. Lapointe, Pat

    1. The Dark Corners Where Research Strategies Hide
      Pat Lapointe
      Journal of Advertising Research Mar 2013, 53 (1) 9-10; DOI: 10.2501/JAR-53-1-009-010
« Previous (Pages : 1 2 ... 2) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts