Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Index by author

Andrew Ehrenberg: A Tribute

01 June 2012; volume 52, issue 2

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Abraham, Linda Boland

    1. You have access
      How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

B

  1. Bogomolova, Svetlana

    1. You have access
      Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251

C

  1. Clemente, Maria

    1. You have access
      New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242

D

  1. Dacko, Scott G.

    1. You have access
      The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224
  2. Dagger, Tracey S.

    1. You have access
      The 38-Percent Solution
      Peter J. Danaher, Tracey S. Dagger
      Journal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233
  3. Danaher, Peter J.

    1. You have access
      The 38-Percent Solution
      Peter J. Danaher, Tracey S. Dagger
      Journal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233
  4. Dawes, John

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
  5. Driesener, Carl

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

E

  1. Elberse, Anita

    1. You have access
      The Economic Value of Celebrity Endorsements
      Anita Elberse, Jeroen Verleun
      Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165

G

  1. Goodhardt, Gerald

    1. You have access
      The Ehrenberg Legacy
      John Scriven, Gerald Goodhardt
      Journal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202

H

  1. Hunter, Anne

    1. You have access
      How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

K

  1. Kennedy, Rachel

    1. You have access
      In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
    2. You have access
      Brand Growth at Mars, Inc.
      Rachel Kennedy, Bruce McColl
      Journal of Advertising Research Jun 2012, 52 (2) 270-276; DOI: 10.2501/JAR-52-2-270-276
  2. Kwok, Simon

    1. You have access
      In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

L

  1. Lapointe, Pat

    1. You have access
      Send This to Your CFO …
      Pat Lapointe
      Journal of Advertising Research Jun 2012, 52 (2) 144-145; DOI: 10.2501/JAR-52-2-144-145
  2. Lomax, Wendy

    1. You have access
      New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242

M

  1. McCabe, Jim

    1. You have access
      The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224
  2. McColl, Bruce

    1. You have access
      Brand Growth at Mars, Inc.
      Rachel Kennedy, Bruce McColl
      Journal of Advertising Research Jun 2012, 52 (2) 270-276; DOI: 10.2501/JAR-52-2-270-276
  3. Meyer-Waarden, Lars

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

N

  1. Nelson-Field, Karen

    1. You have access
      What's Not to “Like?”
      Karen Nelson-Field, Erica Riebe, Byron Sharp
      Journal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269
  2. Nenycz-Thiel, Magda

    1. You have access
      In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

P

  1. Precourt, Geoffrey

    1. You have access
      Lessons from a Legend
      Geoffrey Precourt
      Journal of Advertising Research Jun 2012, 52 (2) 137; DOI: 10.2501/JAR-52-2-137-137

R

  1. Riebe, Erica

    1. You have access
      What's Not to “Like?”
      Karen Nelson-Field, Erica Riebe, Byron Sharp
      Journal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269
  2. Riley, Francesca Dall'olmo

    1. You have access
      Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251
  3. Romaniuk, Jenni

    1. You have access
      Lifting the Productivity of TV Advertising
      Jenni Romaniuk
      Journal of Advertising Research Jun 2012, 52 (2) 146-148; DOI: 10.2501/JAR-52-2-146-148
    2. You have access
      Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251

S

  1. Scriven, John

    1. You have access
      The Ehrenberg Legacy
      John Scriven, Gerald Goodhardt
      Journal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202
    2. You have access
      New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
  2. Sharp, Byron

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
    2. You have access
      What's Not to “Like?”
      Karen Nelson-Field, Erica Riebe, Byron Sharp
      Journal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269
  3. Singh, Jaywant

    1. You have access
      New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
    2. You have access
      In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
  4. Stern, Philip

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
    2. You have access
      The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224
  5. Stocchi, Lara

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

U

  1. Uncles, Mark

    1. You have access
      In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

V

  1. Verleun, Jeroen

    1. You have access
      The Economic Value of Celebrity Endorsements
      Anita Elberse, Jeroen Verleun
      Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165
  2. Vollman, Andrea

    1. You have access
      How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

W

  1. Wilcox, Caroline

    1. You have access
      The High Stakes of Sweepstakes
      Caroline Wilcox, Arch G. Woodside
      Journal of Advertising Research Jun 2012, 52 (2) 167-179; DOI: 10.2501/JAR-52-2-167-179
  2. Woodside, Arch G.

    1. You have access
      The High Stakes of Sweepstakes
      Caroline Wilcox, Arch G. Woodside
      Journal of Advertising Research Jun 2012, 52 (2) 167-179; DOI: 10.2501/JAR-52-2-167-179
  3. Wright, Malcolm

    1. You have access
      It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
    2. You have access
      New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 52 (2)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Ed Board (PDF)
  • Front Matter (PDF)

Sign up for alerts

Jump to

  • Editorial
  • Mind Over Metrics
  • Marketing Matters
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Accounting for Causality When Measuring Sales Lift from Television Advertising
  • When Brands Go Dark
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use