Index by author

Andrew Ehrenberg: A Tribute

01 June 2012; volume 52, issue 2

  1. Abraham, Linda Boland

    1. How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

  2. Bogomolova, Svetlana

    1. Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251

  3. Clemente, Maria

    1. New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242

  4. Dacko, Scott G.

    1. The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224

  5. Dagger, Tracey S.

    1. The 38-Percent Solution
      Peter J. Danaher, Tracey S. Dagger
      Journal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233

  6. Danaher, Peter J.

    1. The 38-Percent Solution
      Peter J. Danaher, Tracey S. Dagger
      Journal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233

  7. Dawes, John

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

  8. Driesener, Carl

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

  9. Elberse, Anita

    1. The Economic Value of Celebrity Endorsements
      Anita Elberse, Jeroen Verleun
      Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165

  10. Goodhardt, Gerald

    1. The Ehrenberg Legacy
      John Scriven, Gerald Goodhardt
      Journal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202
« Previous (Pages : 1 2 3 4 ... 4) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts