Index by author

Andrew Ehrenberg: A Tribute

01 June 2012; volume 52, issue 2

A

  1. Abraham, Linda Boland

    1. How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

B

  1. Bogomolova, Svetlana

    1. Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251

C

  1. Clemente, Maria

    1. New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242

D

  1. Dacko, Scott G.

    1. The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224

  2. Dagger, Tracey S.

    1. The 38-Percent Solution
      Peter J. Danaher, Tracey S. Dagger
      Journal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233

  3. Danaher, Peter J.

    1. The 38-Percent Solution
      Peter J. Danaher, Tracey S. Dagger
      Journal of Advertising Research Jun 2012, 52 (2) 225-233; DOI: 10.2501/JAR-52-2-225-233

  4. Dawes, John

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

  5. Driesener, Carl

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

E

  1. Elberse, Anita

    1. The Economic Value of Celebrity Endorsements
      Anita Elberse, Jeroen Verleun
      Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165

G

  1. Goodhardt, Gerald

    1. The Ehrenberg Legacy
      John Scriven, Gerald Goodhardt
      Journal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202

H

  1. Hunter, Anne

    1. How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

K

  1. Kennedy, Rachel

    1. In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261
    2. Brand Growth at Mars, Inc.
      Rachel Kennedy, Bruce McColl
      Journal of Advertising Research Jun 2012, 52 (2) 270-276; DOI: 10.2501/JAR-52-2-270-276

  2. Kwok, Simon

    1. In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

L

  1. Lapointe, Pat

    1. Send This to Your CFO …
      Pat Lapointe
      Journal of Advertising Research Jun 2012, 52 (2) 144-145; DOI: 10.2501/JAR-52-2-144-145

  2. Lomax, Wendy

    1. New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242

M

  1. McCabe, Jim

    1. The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224

  2. McColl, Bruce

    1. Brand Growth at Mars, Inc.
      Rachel Kennedy, Bruce McColl
      Journal of Advertising Research Jun 2012, 52 (2) 270-276; DOI: 10.2501/JAR-52-2-270-276

  3. Meyer-Waarden, Lars

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

N

  1. Nelson-Field, Karen

    1. What's Not to “Like?”
      Karen Nelson-Field, Erica Riebe, Byron Sharp
      Journal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269

  2. Nenycz-Thiel, Magda

    1. In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

P

  1. Precourt, Geoffrey

    1. Lessons from a Legend
      Geoffrey Precourt
      Journal of Advertising Research Jun 2012, 52 (2) 137; DOI: 10.2501/JAR-52-2-137-137

R

  1. Riebe, Erica

    1. What's Not to “Like?”
      Karen Nelson-Field, Erica Riebe, Byron Sharp
      Journal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269

  2. Riley, Francesca Dall'olmo

    1. Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251

  3. Romaniuk, Jenni

    1. Lifting the Productivity of TV Advertising
      Jenni Romaniuk
      Journal of Advertising Research Jun 2012, 52 (2) 146-148; DOI: 10.2501/JAR-52-2-146-148
    2. Brand Image and Brand Usage
      Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall'olmo Riley
      Journal of Advertising Research Jun 2012, 52 (2) 243-251; DOI: 10.2501/JAR-52-2-243-251

S

  1. Scriven, John

    1. The Ehrenberg Legacy
      John Scriven, Gerald Goodhardt
      Journal of Advertising Research Jun 2012, 52 (2) 198-202; DOI: 10.2501/JAR-52-2-198-202
    2. New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242

  2. Sharp, Byron

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
    2. What's Not to “Like?”
      Karen Nelson-Field, Erica Riebe, Byron Sharp
      Journal of Advertising Research Jun 2012, 52 (2) 262-269; DOI: 10.2501/JAR-52-2-262-269

  3. Singh, Jaywant

    1. New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
    2. In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

  4. Stern, Philip

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
    2. The Power of Before and After
      Jim McCabe, Philip Stern, Scott G. Dacko
      Journal of Advertising Research Jun 2012, 52 (2) 214-224; DOI: 10.2501/JAR-52-2-214-224

  5. Stocchi, Lara

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213

U

  1. Uncles, Mark

    1. In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ
      Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh, Simon Kwok
      Journal of Advertising Research Jun 2012, 52 (2) 252-261; DOI: 10.2501/JAR-52-2-252-261

V

  1. Verleun, Jeroen

    1. The Economic Value of Celebrity Endorsements
      Anita Elberse, Jeroen Verleun
      Journal of Advertising Research Jun 2012, 52 (2) 149-165; DOI: 10.2501/JAR-52-2-149-165

  2. Vollman, Andrea

    1. How Validation Can Trump Digital Waste…
      Linda Boland Abraham, Anne Hunter, Andrea Vollman
      Journal of Advertising Research Jun 2012, 52 (2) 180-195; DOI: 10.2501/JAR-52-2-180-195

W

  1. Wilcox, Caroline

    1. The High Stakes of Sweepstakes
      Caroline Wilcox, Arch G. Woodside
      Journal of Advertising Research Jun 2012, 52 (2) 167-179; DOI: 10.2501/JAR-52-2-167-179

  2. Woodside, Arch G.

    1. The High Stakes of Sweepstakes
      Caroline Wilcox, Arch G. Woodside
      Journal of Advertising Research Jun 2012, 52 (2) 167-179; DOI: 10.2501/JAR-52-2-167-179

  3. Wright, Malcolm

    1. It's a Dirichlet World
      Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
      Journal of Advertising Research Jun 2012, 52 (2) 203-213; DOI: 10.2501/JAR-52-2-203-213
    2. New Brand Extensions
      Jaywant Singh, John Scriven, Maria Clemente, Wendy Lomax, Malcolm Wright
      Journal of Advertising Research Jun 2012, 52 (2) 234-242; DOI: 10.2501/JAR-52-2-234-242
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