Index by author
Beyond Reach and Frequency
01 December 2010; volume 50, issue 4
Boyle, Brett A.
- You have accessSurvey-Based Targeting Fine-Tunes Television Media PlanningJ. Alexander Smith, Brett A. Boyle, Hugh M. CannonJournal of Advertising Research Dec 2010, 50 (4) 428-439; DOI: 10.2501/S0021849910091579
Bressoud, Etienne
- You have accessThe Product Well PlacedEtienne Bressoud, Jean-Marc Lehu, Cristel Antonia RussellJournal of Advertising Research Dec 2010, 50 (4) 374-385; DOI: 10.2501/S0021849910091622
Caceres, Ruben Chumpitaz
- You have accessCan Public-Service Advertising Change Children's Nutrition Habits?Monali Hota, Ruben Chumpitaz Cáceres, Antoine CousinJournal of Advertising Research Dec 2010, 50 (4) 460-477; DOI: 10.2501/S0021849910091610
Cannon, Hugh M.
- You have accessSurvey-Based Targeting Fine-Tunes Television Media PlanningJ. Alexander Smith, Brett A. Boyle, Hugh M. CannonJournal of Advertising Research Dec 2010, 50 (4) 428-439; DOI: 10.2501/S0021849910091579
Cheong, Yunjae
- You have accessThe Power of Reach and Frequency In the Age of Digital AdvertisingYunjae Cheong, Federico de Gregorio, Kihan KimJournal of Advertising Research Dec 2010, 50 (4) 403-415; DOI: 10.2501/S0021849910091555
Cousin, Antoine
- You have accessCan Public-Service Advertising Change Children's Nutrition Habits?Monali Hota, Ruben Chumpitaz Cáceres, Antoine CousinJournal of Advertising Research Dec 2010, 50 (4) 460-477; DOI: 10.2501/S0021849910091610
De Gregorio, Federico
- You have accessThe Power of Reach and Frequency In the Age of Digital AdvertisingYunjae Cheong, Federico de Gregorio, Kihan KimJournal of Advertising Research Dec 2010, 50 (4) 403-415; DOI: 10.2501/S0021849910091555
Eastin, Matthew S.
- You have accessIn-Store Video Advertising EffectivenessMark Yi-Cheon Yim, Seung-Chul Yoo, Brian D. Till, Matthew S. EastinJournal of Advertising Research Dec 2010, 50 (4) 386-402; DOI: 10.2501/S0021849910091634
Ford, John B.
- You have accessNostalgia Drives DonationsJohn B. Ford, Altaf MerchantJournal of Advertising Research Dec 2010, 50 (4) 450-459; DOI: 10.2501/S0021849910091592
Heumann, Simona
- You have accessNew Technologies Drive CPG Media Mix OptimizationAngela Reynar, Jodi Phillips, Simona HeumannJournal of Advertising Research Dec 2010, 50 (4) 416-427; DOI: 10.2501/S0021849910091567