Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Index by author

The Long Tail of Media

01 September 2008; volume 48, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Agrebi, Meriem

    1. You have access
      The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471
  2. Allan, David

    1. You have access
      A Content Analysis of Music Placement in Prime-Time Television Advertising
      David Allan
      Journal of Advertising Research Sep 2008, 48 (3) 404-417; DOI: 10.2501/S0021849908080434

C

  1. Cauberghe, Verolien

    1. You have access
      The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
      Verolien Cauberghe, Patrick De Pelsmacker
      Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410
  2. Chandon, Jean-Louis

    1. You have access
      The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

D

  1. Dahlén, Micael

    1. You have access
      Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
  2. Davis, Robert

    1. You have access
      Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
      Robert Davis, Laszlo Sajtos
      Journal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409
  3. De Pelsmacker, Patrick

    1. You have access
      The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
      Verolien Cauberghe, Patrick De Pelsmacker
      Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410

E

  1. Eichholz, Martin

    1. You have access
      Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483

F

  1. Fam, Kim-Shyan

    1. You have access
      Attributes of Likeable Television Commercials in Asia
      Kim-Shyan Fam
      Journal of Advertising Research Sep 2008, 48 (3) 418-432; DOI: 10.2501/S0021849908080422
  2. Florès, Laurent

    1. You have access
      The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

H

  1. Hagger, Michelle

    1. You have access
      Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483
  2. Hallward, John

    1. You have access
      “Make Measurable What Is Not So”: Consumer Mix Modeling for the Evolving Media World
      John Hallward
      Journal of Advertising Research Sep 2008, 48 (3) 339-351; DOI: 10.2501/S0021849908080392

K

  1. Kim, Stephen J.

    1. You have access
      A Framework for Advertising in the Digital Age
      Stephen J. Kim
      Journal of Advertising Research Sep 2008, 48 (3) 310-312; DOI: 10.2501/S0021849908080367

L

  1. Lee, Jung-Gyo

    1. You have access
      The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
      Jung-Gyo Lee, Esther Thorson
      Journal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446
  2. Loughney, Mark

    1. You have access
      Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483

M

  1. McDonald, Scott

    1. You have access
      The Long Tail and Its Implications for Media Audience Measurement
      Scott McDonald
      Journal of Advertising Research Sep 2008, 48 (3) 313-319; DOI: 10.2501/S0021849908080379
  2. Müller, Brigitte

    1. You have access
      The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

N

  1. Nantel, Jacques

    1. You have access
      The Impact of SMS Advertising on Members of a Virtual Community
      Jacques Nantel, Yasha Sekhavat
      Journal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X

P

  1. Palihawadana, Dayananda

    1. You have access
      The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
      Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
      Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458

R

  1. Reast, Jon

    1. You have access
      The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
      Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
      Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
  2. Rosengren, Sara

    1. You have access
      Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
  3. Rubinson, Joel

    1. You have access
      Marketing in the Era of Long-Tail Media
      Joel Rubinson
      Journal of Advertising Research Sep 2008, 48 (3) 301-302; DOI: 10.2501/S0021849908080355
    2. You have access
      Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
      Joel Rubinson
      Journal of Advertising Research Sep 2008, 48 (3) 473-474; DOI: 10.2501/S0021849908080495

S

  1. Sajtos, Laszlo

    1. You have access
      Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
      Robert Davis, Laszlo Sajtos
      Journal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409
  2. Sekhavat, Yasha

    1. You have access
      The Impact of SMS Advertising on Members of a Virtual Community
      Jacques Nantel, Yasha Sekhavat
      Journal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X
  3. Shabbir, Haseeb

    1. You have access
      The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
      Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
      Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
  4. Sorensen, Herb

    1. You have access
      Long Tail Media in the Store
      Herb Sorensen
      Journal of Advertising Research Sep 2008, 48 (3) 329-338; DOI: 10.2501/S0021849908080380

T

  1. Thorson, Esther

    1. You have access
      The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
      Jung-Gyo Lee, Esther Thorson
      Journal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446
  2. Törn, Fredrik

    1. You have access
      Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 48 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Ed Board (PDF)
  • Front Matter (PDF)

Sign up for alerts

Jump to

  • Guest Editorial
  • Viewpoint
  • Articles
  • Book Review
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • When Brands Go Dark
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use