Index by author

The Long Tail of Media

01 September 2008; volume 48, issue 3

  1. Agrebi, Meriem

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

  2. Allan, David

    1. A Content Analysis of Music Placement in Prime-Time Television Advertising
      David Allan
      Journal of Advertising Research Sep 2008, 48 (3) 404-417; DOI: 10.2501/S0021849908080434

  3. Cauberghe, Verolien

    1. The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
      Verolien Cauberghe, Patrick De Pelsmacker
      Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410

  4. Chandon, Jean-Louis

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

  5. Dahlen, Micael

    1. Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X

  6. Davis, Robert

    1. Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
      Robert Davis, Laszlo Sajtos
      Journal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409

  7. De Pelsmacker, Patrick

    1. The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
      Verolien Cauberghe, Patrick De Pelsmacker
      Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410

  8. Eichholz, Martin

    1. Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483

  9. Fam, Kim-Shyan

    1. Attributes of Likeable Television Commercials in Asia
      Kim-Shyan Fam
      Journal of Advertising Research Sep 2008, 48 (3) 418-432; DOI: 10.2501/S0021849908080422

  10. Flores, Laurent

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471
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