Index by author

The Long Tail of Media

01 September 2008; volume 48, issue 3

A

  1. Agrebi, Meriem

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

  2. Allan, David

    1. A Content Analysis of Music Placement in Prime-Time Television Advertising
      David Allan
      Journal of Advertising Research Sep 2008, 48 (3) 404-417; DOI: 10.2501/S0021849908080434

C

  1. Cauberghe, Verolien

    1. The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
      Verolien Cauberghe, Patrick De Pelsmacker
      Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410

  2. Chandon, Jean-Louis

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

D

  1. Dahlén, Micael

    1. Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X

  2. Davis, Robert

    1. Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
      Robert Davis, Laszlo Sajtos
      Journal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409

  3. De Pelsmacker, Patrick

    1. The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
      Verolien Cauberghe, Patrick De Pelsmacker
      Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410

E

  1. Eichholz, Martin

    1. Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483

F

  1. Fam, Kim-Shyan

    1. Attributes of Likeable Television Commercials in Asia
      Kim-Shyan Fam
      Journal of Advertising Research Sep 2008, 48 (3) 418-432; DOI: 10.2501/S0021849908080422

  2. Florès, Laurent

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

H

  1. Hagger, Michelle

    1. Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483

  2. Hallward, John

    1. “Make Measurable What Is Not So”: Consumer Mix Modeling for the Evolving Media World
      John Hallward
      Journal of Advertising Research Sep 2008, 48 (3) 339-351; DOI: 10.2501/S0021849908080392

K

  1. Kim, Stephen J.

    1. A Framework for Advertising in the Digital Age
      Stephen J. Kim
      Journal of Advertising Research Sep 2008, 48 (3) 310-312; DOI: 10.2501/S0021849908080367

L

  1. Lee, Jung-Gyo

    1. The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
      Jung-Gyo Lee, Esther Thorson
      Journal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446

  2. Loughney, Mark

    1. Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
      Mark Loughney, Martin Eichholz, Michelle Hagger
      Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483

M

  1. McDonald, Scott

    1. The Long Tail and Its Implications for Media Audience Measurement
      Scott McDonald
      Journal of Advertising Research Sep 2008, 48 (3) 313-319; DOI: 10.2501/S0021849908080379

  2. Müller, Brigitte

    1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
      Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon
      Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

N

  1. Nantel, Jacques

    1. The Impact of SMS Advertising on Members of a Virtual Community
      Jacques Nantel, Yasha Sekhavat
      Journal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X

P

  1. Palihawadana, Dayananda

    1. The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
      Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
      Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458

R

  1. Reast, Jon

    1. The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
      Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
      Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458

  2. Rosengren, Sara

    1. Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X

  3. Rubinson, Joel

    1. Marketing in the Era of Long-Tail Media
      Joel Rubinson
      Journal of Advertising Research Sep 2008, 48 (3) 301-302; DOI: 10.2501/S0021849908080355
    2. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
      Joel Rubinson
      Journal of Advertising Research Sep 2008, 48 (3) 473-474; DOI: 10.2501/S0021849908080495

S

  1. Sajtos, Laszlo

    1. Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
      Robert Davis, Laszlo Sajtos
      Journal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409

  2. Sekhavat, Yasha

    1. The Impact of SMS Advertising on Members of a Virtual Community
      Jacques Nantel, Yasha Sekhavat
      Journal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X

  3. Shabbir, Haseeb

    1. The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
      Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
      Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458

  4. Sorensen, Herb

    1. Long Tail Media in the Store
      Herb Sorensen
      Journal of Advertising Research Sep 2008, 48 (3) 329-338; DOI: 10.2501/S0021849908080380

T

  1. Thorson, Esther

    1. The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
      Jung-Gyo Lee, Esther Thorson
      Journal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446

  2. Törn, Fredrik

    1. Advertising Creativity Matters
      Micael Dahlén, Sara Rosengren, Fredrik Törn
      Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
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