Index by author

01 September 2006; volume 46, issue 3

A

  1. Amir, Sarit

    1. The Universality of Values: Implications for Global Advertising Strategy
      Simeon Chow, Sarit Amir
      Journal of Advertising Research Sep 2006, 46 (3) 301-314; DOI: 10.2501/S0021849906060302

  2. Arnould, Eric J.

    1. Market-Oriented Ethnography Revisited
      Eric J. Arnould, Linda L. Price
      Journal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375

B

  1. Bjerke, Rune

    1. The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising
      Rosemary Polegato, Rune Bjerke
      Journal of Advertising Research Sep 2006, 46 (3) 263-273; DOI: 10.2501/S0021849906060351

  2. Burnett, John

    1. Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising
      John Burnett
      Journal of Advertising Research Sep 2006, 46 (3) 324-338; DOI: 10.2501/S0021849906060314

C

  1. Chang, Chingching

    1. Cultural Masculinity/Femininity Influences on Advertising Appeals
      Chingching Chang
      Journal of Advertising Research Sep 2006, 46 (3) 315-323; DOI: 10.2501/S0021849906060296

  2. Chow, Simeon

    1. The Universality of Values: Implications for Global Advertising Strategy
      Simeon Chow, Sarit Amir
      Journal of Advertising Research Sep 2006, 46 (3) 301-314; DOI: 10.2501/S0021849906060302

H

  1. Hall, Taddy

    1. Culture and Consumption II: Markets, Meaning, and Brand Management
      Taddy Hall
      Journal of Advertising Research Sep 2006, 46 (3) 347-348; DOI: 10.2501/S0021849906000389

  2. Howard, Suzanne Gibbs

    1. Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
      Jane Fulton Suri, Suzanne Gibbs Howard
      Journal of Advertising Research Sep 2006, 46 (3) 246-250; DOI: 10.2501/S0021849906060363

I

  1. Ishmael, Gwen S.

    1. Worth a Thousand Words
      Gwen S. Ishmael, Jerry W. Thomas
      Journal of Advertising Research Sep 2006, 46 (3) 274-278; DOI: 10.2501/S002184990606034X

K

  1. Kozinets, Robert V.

    1. Click to Connect: Netnography and Tribal Advertising
      Robert V. Kozinets
      Journal of Advertising Research Sep 2006, 46 (3) 279-288; DOI: 10.2501/S0021849906060338

M

  1. Mathur, Anil

    1. Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
      George P. Moschis, Anil Mathur
      Journal of Advertising Research Sep 2006, 46 (3) 339-346; DOI: 10.2501/S0021849906060326

  2. Morris, Leigh

    1. Consumer Archetypes: A New Approach to Developing Consumer Understanding Frameworks
      Leigh Morris, Raimund Schmolze
      Journal of Advertising Research Sep 2006, 46 (3) 289-300; DOI: 10.2501/S0021849906060284

  3. Moschis, George P.

    1. Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
      George P. Moschis, Anil Mathur
      Journal of Advertising Research Sep 2006, 46 (3) 339-346; DOI: 10.2501/S0021849906060326

P

  1. Plummer, Joseph T.

    1. Editorial: Up Close and Personal: The Value of Ethnography
      Joseph T. Plummer
      Journal of Advertising Research Sep 2006, 46 (3) 245; DOI: 10.2501/S0021849906060272

  2. Polegato, Rosemary

    1. The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising
      Rosemary Polegato, Rune Bjerke
      Journal of Advertising Research Sep 2006, 46 (3) 263-273; DOI: 10.2501/S0021849906060351

  3. Price, Linda L.

    1. Market-Oriented Ethnography Revisited
      Eric J. Arnould, Linda L. Price
      Journal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375

S

  1. Schmolze, Raimund

    1. Consumer Archetypes: A New Approach to Developing Consumer Understanding Frameworks
      Leigh Morris, Raimund Schmolze
      Journal of Advertising Research Sep 2006, 46 (3) 289-300; DOI: 10.2501/S0021849906060284

  2. Suri, Jane Fulton

    1. Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
      Jane Fulton Suri, Suzanne Gibbs Howard
      Journal of Advertising Research Sep 2006, 46 (3) 246-250; DOI: 10.2501/S0021849906060363

T

  1. Thomas, Jerry W.

    1. Worth a Thousand Words
      Gwen S. Ishmael, Jerry W. Thomas
      Journal of Advertising Research Sep 2006, 46 (3) 274-278; DOI: 10.2501/S002184990606034X
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