Index by author
01 March 2006; volume 46, issue 1
Assael, Henry
- You have accessUsing Viewer Attitudes to Evaluate TV Program EffectivenessHenry Assael, David F. PoltrackJournal of Advertising Research Mar 2006, 46 (1) 93-101; DOI: 10.2501/S0021849906060107
Boyd, Henry C.
- You have accessPersuasive Talk: Is It What You Say or How You Say It?Henry C. BoydJournal of Advertising Research Mar 2006, 46 (1) 84-92; DOI: 10.2501/S0021849906060090
Braun-latour, Kathryn A.
- You have accessMemory Change: An Intimate Measure of PersuasionKathryn A. Braun-Latour, Gerald ZaltmanJournal of Advertising Research Mar 2006, 46 (1) 57-72; DOI: 10.2501/S0021849906060077
Cooper, Peter
- You have accessMeasuring Emotion—Lovemarks, The Future Beyond BrandsJohn Pawle, Peter CooperJournal of Advertising Research Mar 2006, 46 (1) 38-48; DOI: 10.2501/S0021849906060053
Cramphorn, Spike
- You have accessBlink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive UnconsciousSpike CramphornJournal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X
Dewitte, Siegfried
- You have accessHow to Capture the Heart? Reviewing 20 Years of Emotion Measurement in AdvertisingKarolien Poels, Siegfried DewitteJournal of Advertising Research Mar 2006, 46 (1) 18-37; DOI: 10.2501/S0021849906060041
Dutta-bergman, Mohan J.
- You have accessThe Demographic and Psychographic Antecedents of Attitude toward AdvertisingMohan J. Dutta-BergmanJournal of Advertising Research Mar 2006, 46 (1) 102-112; DOI: 10.2501/S0021849906060119
Gordon, Wendy
- You have accessWhat Do Consumers Do Emotionally with Advertising?Wendy GordonJournal of Advertising Research Mar 2006, 46 (1) 2-10; DOI: 10.2501/S0021849906060028
Haley, Eric
- You have accessThe Role of Account Planning in U.S. AgenciesMargaret Morrison, Eric HaleyJournal of Advertising Research Mar 2006, 46 (1) 124-131; DOI: 10.2501/S0021849906060132
Mehta, Abhilasha
- You have accessReconsidering Recall and Emotion in AdvertisingAbhilasha Mehta, Scott C. PurvisJournal of Advertising Research Mar 2006, 46 (1) 49-56; DOI: 10.2501/S0021849906060065