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Table of Contents

01 March 2006; volume 46, issue 1

Editorial

  • You have accessRestricted access
    Editorial: What Do People Do with Advertising? The Critical Question
    Joseph T. Plummer
    Journal of Advertising Research Mar 2006, 46 (1) 1; DOI: 10.2501/S0021849906060016

Articles

  • You have accessRestricted access
    What Do Consumers Do Emotionally with Advertising?
    Wendy Gordon
    Journal of Advertising Research Mar 2006, 46 (1) 2-10; DOI: 10.2501/S0021849906060028
  • You have accessRestricted access
    Subaru: The Emotional Myths Behind the Brand's Growth
    Sal Randazzo
    Journal of Advertising Research Mar 2006, 46 (1) 11-17; DOI: 10.2501/S002184990606003X
  • You have accessRestricted access
    How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
    Karolien Poels, Siegfried Dewitte
    Journal of Advertising Research Mar 2006, 46 (1) 18-37; DOI: 10.2501/S0021849906060041
  • You have accessRestricted access
    Measuring Emotion—Lovemarks, The Future Beyond Brands
    John Pawle, Peter Cooper
    Journal of Advertising Research Mar 2006, 46 (1) 38-48; DOI: 10.2501/S0021849906060053
  • You have accessRestricted access
    Reconsidering Recall and Emotion in Advertising
    Abhilasha Mehta, Scott C. Purvis
    Journal of Advertising Research Mar 2006, 46 (1) 49-56; DOI: 10.2501/S0021849906060065
  • You have accessRestricted access
    Memory Change: An Intimate Measure of Persuasion
    Kathryn A. Braun-Latour, Gerald Zaltman
    Journal of Advertising Research Mar 2006, 46 (1) 57-72; DOI: 10.2501/S0021849906060077
  • You have accessRestricted access
    Effects of Advertising Likeability: A 10-Year Perspective
    Edith G. Smit, Lex van Meurs, Peter C. Neijens
    Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089
  • You have accessRestricted access
    Persuasive Talk: Is It What You Say or How You Say It?
    Henry C. Boyd
    Journal of Advertising Research Mar 2006, 46 (1) 84-92; DOI: 10.2501/S0021849906060090
  • You have accessRestricted access
    Using Viewer Attitudes to Evaluate TV Program Effectiveness
    Henry Assael, David F. Poltrack
    Journal of Advertising Research Mar 2006, 46 (1) 93-101; DOI: 10.2501/S0021849906060107
  • You have accessRestricted access
    The Demographic and Psychographic Antecedents of Attitude toward Advertising
    Mohan J. Dutta-Bergman
    Journal of Advertising Research Mar 2006, 46 (1) 102-112; DOI: 10.2501/S0021849906060119
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    Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
    R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
    Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120
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    The Role of Account Planning in U.S. Agencies
    Margaret Morrison, Eric Haley
    Journal of Advertising Research Mar 2006, 46 (1) 124-131; DOI: 10.2501/S0021849906060132

Book Reviews

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    The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising
    Mark Truss
    Journal of Advertising Research Mar 2006, 46 (1) 132-134; DOI: 10.2501/S0021849906000158
  • You have accessRestricted access
    Blink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive Unconscious
    Spike Cramphorn
    Journal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X
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Journal of Advertising Research: 46 (1)
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