Index by author
01 June 2005; volume 45, issue 2
Adams, Tony
- You have accessBook Review: How Brands Become Icons: The Principles of Cultural BrandingTony AdamsJournal of Advertising Research Jun 2005, 45 (2) 282-283; DOI: 10.1017/S0021849905000292
Bi, Zili
- You have accessThe Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand LoyaltyZhilin Yang, Zili Bi, Nan ZhouJournal of Advertising Research Jun 2005, 45 (2) 211-221; DOI: 10.1017/S0021849905050233
Davis, Scott
- You have accessMarketers Challenged to Respond to Changing Nature of Brand BuildingScott DavisJournal of Advertising Research Jun 2005, 45 (2) 198-200; DOI: 10.1017/S002184990505021X
Heath, Robert
- You have accessMeasuring Affective Advertising: Implications of Low Attention Processing on RecallRobert Heath, Agnes NairnJournal of Advertising Research Jun 2005, 45 (2) 269-281; DOI: 10.1017/S0021849905050282
Hollis, Nigel
- You have accessTen Years of Learning on How Online Advertising Builds BrandsNigel HollisJournal of Advertising Research Jun 2005, 45 (2) 255-268; DOI: 10.1017/S0021849905050270
Iyer, Rajesh
- You have accessThe Role of Brand Parity in Developing Loyal CustomersRajesh Iyer, James A. MuncyJournal of Advertising Research Jun 2005, 45 (2) 222-228; DOI: 10.1017/S0021849905050245
Ma, Zhenfeng
- You have accessA Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation DecisionsDemetrios Vakratsas, Zhenfeng MaJournal of Advertising Research Jun 2005, 45 (2) 241-254; DOI: 10.1017/S0021849905050269
Merrilees, Bill
- You have accessRadical Brand Evolution: A Case-Based FrameworkBill MerrileesJournal of Advertising Research Jun 2005, 45 (2) 201-210; DOI: 10.1017/S0021849905050221
Muncy, James A.
- You have accessThe Role of Brand Parity in Developing Loyal CustomersRajesh Iyer, James A. MuncyJournal of Advertising Research Jun 2005, 45 (2) 222-228; DOI: 10.1017/S0021849905050245
Nairn, Agnes
- You have accessMeasuring Affective Advertising: Implications of Low Attention Processing on RecallRobert Heath, Agnes NairnJournal of Advertising Research Jun 2005, 45 (2) 269-281; DOI: 10.1017/S0021849905050282