Index by author
01 June 2005; volume 45, issue 2
A
Adams, Tony
- You have accessBook Review: How Brands Become Icons: The Principles of Cultural BrandingTony AdamsJournal of Advertising Research Jun 2005, 45 (2) 282-283; DOI: 10.1017/S0021849905000292
B
Bi, Zili
- You have accessThe Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand LoyaltyZhilin Yang, Zili Bi, Nan ZhouJournal of Advertising Research Jun 2005, 45 (2) 211-221; DOI: 10.1017/S0021849905050233
D
Davis, Scott
- You have accessMarketers Challenged to Respond to Changing Nature of Brand BuildingScott DavisJournal of Advertising Research Jun 2005, 45 (2) 198-200; DOI: 10.1017/S002184990505021X
H
Heath, Robert
- You have accessMeasuring Affective Advertising: Implications of Low Attention Processing on RecallRobert Heath, Agnes NairnJournal of Advertising Research Jun 2005, 45 (2) 269-281; DOI: 10.1017/S0021849905050282
Hollis, Nigel
- You have accessTen Years of Learning on How Online Advertising Builds BrandsNigel HollisJournal of Advertising Research Jun 2005, 45 (2) 255-268; DOI: 10.1017/S0021849905050270
I
Iyer, Rajesh
- You have accessThe Role of Brand Parity in Developing Loyal CustomersRajesh Iyer, James A. MuncyJournal of Advertising Research Jun 2005, 45 (2) 222-228; DOI: 10.1017/S0021849905050245
M
Ma, Zhenfeng
- You have accessA Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation DecisionsDemetrios Vakratsas, Zhenfeng MaJournal of Advertising Research Jun 2005, 45 (2) 241-254; DOI: 10.1017/S0021849905050269
Merrilees, Bill
- You have accessRadical Brand Evolution: A Case-Based FrameworkBill MerrileesJournal of Advertising Research Jun 2005, 45 (2) 201-210; DOI: 10.1017/S0021849905050221
Muncy, James A.
- You have accessThe Role of Brand Parity in Developing Loyal CustomersRajesh Iyer, James A. MuncyJournal of Advertising Research Jun 2005, 45 (2) 222-228; DOI: 10.1017/S0021849905050245
N
Nairn, Agnes
- You have accessMeasuring Affective Advertising: Implications of Low Attention Processing on RecallRobert Heath, Agnes NairnJournal of Advertising Research Jun 2005, 45 (2) 269-281; DOI: 10.1017/S0021849905050282
P
Pfeiffer, Markus
- You have accessBrand Key Performance Indicators as a Force for Brand Equity ManagementJoel Rubinson, Markus PfeifferJournal of Advertising Research Jun 2005, 45 (2) 187-197; DOI: 10.1017/S0021849905050208
Phillips, Carol B.
- You have accessIn Search of True Brand Equity Metrics: All Market Share Ain't Created EqualThomas J. Reynolds, Carol B. PhillipsJournal of Advertising Research Jun 2005, 45 (2) 171-186; DOI: 10.1017/S0021849905050191
R
Reynolds, Thomas J.
- You have accessIn Search of True Brand Equity Metrics: All Market Share Ain't Created EqualThomas J. Reynolds, Carol B. PhillipsJournal of Advertising Research Jun 2005, 45 (2) 171-186; DOI: 10.1017/S0021849905050191
Rubinson, Joel
- You have accessBrand Key Performance Indicators as a Force for Brand Equity ManagementJoel Rubinson, Markus PfeifferJournal of Advertising Research Jun 2005, 45 (2) 187-197; DOI: 10.1017/S0021849905050208
T
Tellis, Gerard J.
- You have accessAdvertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?Gerard J. TellisJournal of Advertising Research Jun 2005, 45 (2) 162-170; DOI: 10.1017/S002184990505018X
U
Uncles, Mark D.
- You have accessHow Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand ChoiceArch G. Woodside, Mark D. UnclesJournal of Advertising Research Jun 2005, 45 (2) 229-240; DOI: 10.1017/S0021849905050257
V
Vakratsas, Demetrios
- You have accessA Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation DecisionsDemetrios Vakratsas, Zhenfeng MaJournal of Advertising Research Jun 2005, 45 (2) 241-254; DOI: 10.1017/S0021849905050269
W
Woodard, Bob
- You have access“Brand Growth”: Two Faces But One SoulBob WoodardJournal of Advertising Research Jun 2005, 45 (2) 159-161; DOI: 10.1017/S0021849905050178
Woodside, Arch G.
- You have accessHow Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand ChoiceArch G. Woodside, Mark D. UnclesJournal of Advertising Research Jun 2005, 45 (2) 229-240; DOI: 10.1017/S0021849905050257
Y
Yang, Zhilin
- You have accessThe Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand LoyaltyZhilin Yang, Zili Bi, Nan ZhouJournal of Advertising Research Jun 2005, 45 (2) 211-221; DOI: 10.1017/S0021849905050233
Z
Zhou, Nan
- You have accessThe Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand LoyaltyZhilin Yang, Zili Bi, Nan ZhouJournal of Advertising Research Jun 2005, 45 (2) 211-221; DOI: 10.1017/S0021849905050233