Index by author

01 March 2004; volume 44, issue 1

A

  1. Abernethy, Avery N.

    1. The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
      Avery N. Abernethy, David N. Laband
      Journal of Advertising Research Mar 2004, 44 (1) 119-125; DOI: 10.1017/S002184990404005X

B

  1. Blair, Margaret H.

    1. Better Practices In Advertising Can Change A Cost Of Doing Business To Wise Investments In The Business
      Margaret H. Blair, Allan R. Kuse
      Journal of Advertising Research Mar 2004, 44 (1) 71-89; DOI: 10.1017/S0021849904040012

  2. Brignell, Joanne

    1. The Emergence Of IMC: A Theoretical Perspective
      Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
      Journal of Advertising Research Mar 2004, 44 (1) 19-30; DOI: 10.1017/S0021849904040048

  3. Bush, Alan J.

    1. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
      Alan J. Bush, Craig A. Martin, Victoria D. Bush
      Journal of Advertising Research Mar 2004, 44 (1) 108-118; DOI: 10.1017/S0021849904040206

  4. Bush, Victoria D.

    1. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
      Alan J. Bush, Craig A. Martin, Victoria D. Bush
      Journal of Advertising Research Mar 2004, 44 (1) 108-118; DOI: 10.1017/S0021849904040206

C

  1. Cook, William A.

    1. Editorial: IMC's Fuzzy Picture
      William A. Cook
      Journal of Advertising Research Mar 2004, 44 (1) 1-2; DOI: 10.1017/S0021849904040218

G

  1. Gould, Stephen J.

    1. IMC As Theory And As A Poststructural Set
      Stephen J. Gould
      Journal of Advertising Research Mar 2004, 44 (1) 66-70; DOI: 10.1017/S002184990404019X

  2. Griffin, Abbie

    1. The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
      Deborah Zahay, James Peltier, Don. E Schultz, Abbie Griffin
      Journal of Advertising Research Mar 2004, 44 (1) 3-18; DOI: 10.1017/S0021849904040188

H

  1. Han, Dongsub

    1. Understanding The Diffusion Of Integrated Marketing Communications
      Ilchul Kim, Dongsub Han, Don E. Shultz
      Journal of Advertising Research Mar 2004, 44 (1) 31-45; DOI: 10.1017/S0021849904040024

J

  1. Jones, Graham Spickett

    1. The Emergence Of IMC: A Theoretical Perspective
      Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
      Journal of Advertising Research Mar 2004, 44 (1) 19-30; DOI: 10.1017/S0021849904040048

K

  1. Kim, Ilchul

    1. Understanding The Diffusion Of Integrated Marketing Communications
      Ilchul Kim, Dongsub Han, Don E. Shultz
      Journal of Advertising Research Mar 2004, 44 (1) 31-45; DOI: 10.1017/S0021849904040024

  2. Kitchen, Philip J.

    1. The Emergence Of IMC: A Theoretical Perspective
      Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
      Journal of Advertising Research Mar 2004, 44 (1) 19-30; DOI: 10.1017/S0021849904040048

  3. Kuse, Allan R.

    1. Better Practices In Advertising Can Change A Cost Of Doing Business To Wise Investments In The Business
      Margaret H. Blair, Allan R. Kuse
      Journal of Advertising Research Mar 2004, 44 (1) 71-89; DOI: 10.1017/S0021849904040012

L

  1. Laband, David N.

    1. The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
      Avery N. Abernethy, David N. Laband
      Journal of Advertising Research Mar 2004, 44 (1) 119-125; DOI: 10.1017/S002184990404005X

  2. Li, Tao

    1. The Emergence Of IMC: A Theoretical Perspective
      Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
      Journal of Advertising Research Mar 2004, 44 (1) 19-30; DOI: 10.1017/S0021849904040048

M

  1. Martin, Craig A.

    1. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
      Alan J. Bush, Craig A. Martin, Victoria D. Bush
      Journal of Advertising Research Mar 2004, 44 (1) 108-118; DOI: 10.1017/S0021849904040206

P

  1. Peltier, James

    1. The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
      Deborah Zahay, James Peltier, Don. E Schultz, Abbie Griffin
      Journal of Advertising Research Mar 2004, 44 (1) 3-18; DOI: 10.1017/S0021849904040188

S

  1. Schultz, Don. E

    1. The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
      Deborah Zahay, James Peltier, Don. E Schultz, Abbie Griffin
      Journal of Advertising Research Mar 2004, 44 (1) 3-18; DOI: 10.1017/S0021849904040188

  2. Shultz, Don E.

    1. Understanding The Diffusion Of Integrated Marketing Communications
      Ilchul Kim, Dongsub Han, Don E. Shultz
      Journal of Advertising Research Mar 2004, 44 (1) 31-45; DOI: 10.1017/S0021849904040024

  3. Sibley, Stanley D.

    1. Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information
      James C. Tsao, Stanley D. Sibley
      Journal of Advertising Research Mar 2004, 44 (1) 126-142; DOI: 10.1017/S0021849904040073

  4. Swain, William N.

    1. Perceptions Of IMC After A Decade Of Development: Who's At The Wheel, And How Can We Measure Success?
      William N. Swain
      Journal of Advertising Research Mar 2004, 44 (1) 46-65; DOI: 10.1017/S0021849904040036

T

  1. Tomkovick, Chuck

    1. Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
      Rama Yelkur, Chuck Tomkovick, Patty Traczyk
      Journal of Advertising Research Mar 2004, 44 (1) 143-159; DOI: 10.1017/S0021849904040085

  2. Traczyk, Patty

    1. Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
      Rama Yelkur, Chuck Tomkovick, Patty Traczyk
      Journal of Advertising Research Mar 2004, 44 (1) 143-159; DOI: 10.1017/S0021849904040085

  3. Tsao, James C.

    1. Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information
      James C. Tsao, Stanley D. Sibley
      Journal of Advertising Research Mar 2004, 44 (1) 126-142; DOI: 10.1017/S0021849904040073

V

  1. Vernette, Eric

    1. Targeting Women's Clothing Fashion Opinion Leaders In Media Planning: An Application For Magazines
      Eric Vernette
      Journal of Advertising Research Mar 2004, 44 (1) 90-107; DOI: 10.1017/S0021849904040061

Y

  1. Yelkur, Rama

    1. Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
      Rama Yelkur, Chuck Tomkovick, Patty Traczyk
      Journal of Advertising Research Mar 2004, 44 (1) 143-159; DOI: 10.1017/S0021849904040085

Z

  1. Zahay, Deborah

    1. The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
      Deborah Zahay, James Peltier, Don. E Schultz, Abbie Griffin
      Journal of Advertising Research Mar 2004, 44 (1) 3-18; DOI: 10.1017/S0021849904040188
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