Index by author

01 March 2004; volume 44, issue 1

  1. Abernethy, Avery N.

    1. The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
      Avery N. Abernethy, David N. Laband
      Journal of Advertising Research Mar 2004, 44 (1) 119-125; DOI: 10.1017/S002184990404005X

  2. Blair, Margaret H.

    1. Better Practices In Advertising Can Change A Cost Of Doing Business To Wise Investments In The Business
      Margaret H. Blair, Allan R. Kuse
      Journal of Advertising Research Mar 2004, 44 (1) 71-89; DOI: 10.1017/S0021849904040012

  3. Brignell, Joanne

    1. The Emergence Of IMC: A Theoretical Perspective
      Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
      Journal of Advertising Research Mar 2004, 44 (1) 19-30; DOI: 10.1017/S0021849904040048

  4. Bush, Alan J.

    1. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
      Alan J. Bush, Craig A. Martin, Victoria D. Bush
      Journal of Advertising Research Mar 2004, 44 (1) 108-118; DOI: 10.1017/S0021849904040206

  5. Bush, Victoria D.

    1. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
      Alan J. Bush, Craig A. Martin, Victoria D. Bush
      Journal of Advertising Research Mar 2004, 44 (1) 108-118; DOI: 10.1017/S0021849904040206

  6. Cook, William A.

    1. Editorial: IMC's Fuzzy Picture
      William A. Cook
      Journal of Advertising Research Mar 2004, 44 (1) 1-2; DOI: 10.1017/S0021849904040218

  7. Gould, Stephen J.

    1. IMC As Theory And As A Poststructural Set
      Stephen J. Gould
      Journal of Advertising Research Mar 2004, 44 (1) 66-70; DOI: 10.1017/S002184990404019X

  8. Griffin, Abbie

    1. The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
      Deborah Zahay, James Peltier, Don. E Schultz, Abbie Griffin
      Journal of Advertising Research Mar 2004, 44 (1) 3-18; DOI: 10.1017/S0021849904040188

  9. Han, Dongsub

    1. Understanding The Diffusion Of Integrated Marketing Communications
      Ilchul Kim, Dongsub Han, Don E. Shultz
      Journal of Advertising Research Mar 2004, 44 (1) 31-45; DOI: 10.1017/S0021849904040024

  10. Jones, Graham Spickett

    1. The Emergence Of IMC: A Theoretical Perspective
      Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
      Journal of Advertising Research Mar 2004, 44 (1) 19-30; DOI: 10.1017/S0021849904040048
« Previous (Pages : 1 2 3 ... 3) Next »
Back to top

In this issue

Manage Table of content Alerts