Index by author
01 November 2002; volume 42, issue 6
Abernethy, Avery
- You have accessBeyond Effective FrequencyHugh M. Cannon, John D. Leckenby, Avery AbernethyJournal of Advertising Research Nov 2002, 42 (6) 33-46; DOI: 10.2501/JAR.42.6.33
Bronn, Peggy Simcic
- You have accessDecision-making Processes Surrounding Sponsorship ActivitiesHans Mathias Thjømøe, Erik L. Olson, Peggy Simcic BrønnJournal of Advertising Research Nov 2002, 42 (6) 6-15; DOI: 10.2501/JAR.42.6.6
Cannon, Hugh M.
- You have accessBeyond Effective FrequencyHugh M. Cannon, John D. Leckenby, Avery AbernethyJournal of Advertising Research Nov 2002, 42 (6) 33-46; DOI: 10.2501/JAR.42.6.33
Clark, John M.
- You have accessCorporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder WealthJohn M. Clark, T. Bettina Cornwell, Stephen W. PruittJournal of Advertising Research Nov 2002, 42 (6) 16-32; DOI: 10.2501/JAR.42.6.16
Cornwell, T. Bettina
- You have accessCorporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder WealthJohn M. Clark, T. Bettina Cornwell, Stephen W. PruittJournal of Advertising Research Nov 2002, 42 (6) 16-32; DOI: 10.2501/JAR.42.6.16
Donthu, Naveen
- You have accessThe Single ConsumerNaveen Donthu, David I. GillilandJournal of Advertising Research Nov 2002, 42 (6) 77-84; DOI: 10.2501/JAR.42.6.77
Gelb, Betsy D.
- You have accessHispanic-targeted AdvertisingIvonne M. Torres, Betsy D. GelbJournal of Advertising Research Nov 2002, 42 (6) 69-75; DOI: 10.2501/JAR.42.6.69
Gilliland, David I.
- You have accessThe Single ConsumerNaveen Donthu, David I. GillilandJournal of Advertising Research Nov 2002, 42 (6) 77-84; DOI: 10.2501/JAR.42.6.77
Gould, Stephen Terence
- You have accessSimple Power Patterns In Response To AdvertisingStephen Terence GouldJournal of Advertising Research Nov 2002, 42 (6) 55-68; DOI: 10.2501/JAR.42.6.55
Leckenby, John D.
- You have accessBeyond Effective FrequencyHugh M. Cannon, John D. Leckenby, Avery AbernethyJournal of Advertising Research Nov 2002, 42 (6) 33-46; DOI: 10.2501/JAR.42.6.33