Index by author
01 March 2002; volume 42, issue 2
C
Chen, Qimei
- You have accessAttitude Toward The Site II: New InformationQimei Chen, Sandra J. Clifford, William D. WellsJournal of Advertising Research Mar 2002, 42 (2) 33-45; DOI: 10.2501/JAR-42-2-33-45
Clifford, Sandra J.
- You have accessAttitude Toward The Site II: New InformationQimei Chen, Sandra J. Clifford, William D. WellsJournal of Advertising Research Mar 2002, 42 (2) 33-45; DOI: 10.2501/JAR-42-2-33-45
D
Davis, John
- You have accessInteractive Psychographics: Cross-Selling in the Banking IndustryJames W. Peltier, John A. Schibrowsky, Don E. Schultz, John DavisJournal of Advertising Research Mar 2002, 42 (2) 7-22; DOI: 10.2501/JAR-42-2-7-22
E
Edwards, Steven M.
- You have accessInternet Diffusion in Japan: Cultural ConsiderationsCarrie La Ferle, Steven M. Edwards, Yutaka MizunoJournal of Advertising Research Mar 2002, 42 (2) 65-79; DOI: 10.2501/JAR-42-2-65-79
F
Frisby, Cynthia M
- You have accessReaching the Male Consumer by Way of Daytime TV Soap OperasCynthia M FrisbyJournal of Advertising Research Mar 2002, 42 (2) 56-64; DOI: 10.2501/JAR-42-2-56-64
H
Hall, Bruce F.
- You have accessA New Model For Measuring Advertising EffectivenessBruce F. HallJournal of Advertising Research Mar 2002, 42 (2) 23-31; DOI: 10.2501/JAR-42-2-23-31
L
La Ferle, Carrie
- You have accessInternet Diffusion in Japan: Cultural ConsiderationsCarrie La Ferle, Steven M. Edwards, Yutaka MizunoJournal of Advertising Research Mar 2002, 42 (2) 65-79; DOI: 10.2501/JAR-42-2-65-79
M
Mizuno, Yutaka
- You have accessInternet Diffusion in Japan: Cultural ConsiderationsCarrie La Ferle, Steven M. Edwards, Yutaka MizunoJournal of Advertising Research Mar 2002, 42 (2) 65-79; DOI: 10.2501/JAR-42-2-65-79
N
Nelson, Michelle R.
- You have accessRecall of Brand Placements in Computer/Video GamesMichelle R. NelsonJournal of Advertising Research Mar 2002, 42 (2) 80-92; DOI: 10.2501/JAR-42-2-80-92
P
Peltier, James W.
- You have accessInteractive Psychographics: Cross-Selling in the Banking IndustryJames W. Peltier, John A. Schibrowsky, Don E. Schultz, John DavisJournal of Advertising Research Mar 2002, 42 (2) 7-22; DOI: 10.2501/JAR-42-2-7-22
Prosser, Elise K.
- You have accessHow Early Can Video Revenue Be Accurately PredictedElise K. ProsserJournal of Advertising Research Mar 2002, 42 (2) 47-55; DOI: 10.2501/JAR-42-2-47-55
S
Schibrowsky, John A.
- You have accessInteractive Psychographics: Cross-Selling in the Banking IndustryJames W. Peltier, John A. Schibrowsky, Don E. Schultz, John DavisJournal of Advertising Research Mar 2002, 42 (2) 7-22; DOI: 10.2501/JAR-42-2-7-22
Schultz, Don E.
- You have accessInteractive Psychographics: Cross-Selling in the Banking IndustryJames W. Peltier, John A. Schibrowsky, Don E. Schultz, John DavisJournal of Advertising Research Mar 2002, 42 (2) 7-22; DOI: 10.2501/JAR-42-2-7-22
W
Wells, William D.
- You have accessAttitude Toward The Site II: New InformationQimei Chen, Sandra J. Clifford, William D. WellsJournal of Advertising Research Mar 2002, 42 (2) 33-45; DOI: 10.2501/JAR-42-2-33-45