Index by author
01 November 2001; volume 41, issue 6
Agee, Tom
- You have accessPlanned or Impulse Purchases? How to Create Effective lnfomercialsTom Agee, Brett A. S. MartinJournal of Advertising Research Nov 2001, 41 (6) 35-42; DOI: 10.2501/JAR-41-6-35-42
Dick, Steven J.
- You have accessUsing TV Daypart ‘Double Jeopardy Effects’ to Boost Advertising EfficiencyWalter S. McDowell, Steven J. DickJournal of Advertising Research Nov 2001, 41 (6) 43-51; DOI: 10.2501/JAR-41-6-43-51
Donthu, Naveen
- You have accessBenchmarking Advertising EfficiencyXueming Luo, Naveen DonthuJournal of Advertising Research Nov 2001, 41 (6) 7-18; DOI: 10.2501/JAR-41-6-7-18
Kim, Joo-Ho
- You have accessIs the Internet More Effective Than Traditional Media? Factors Affecting the Choice of MediaSung-Joon Yoon, Joo-Ho KimJournal of Advertising Research Nov 2001, 41 (6) 53-60; DOI: 10.2501/JAR-41-6-53-60
Luo, Xueming
- You have accessBenchmarking Advertising EfficiencyXueming Luo, Naveen DonthuJournal of Advertising Research Nov 2001, 41 (6) 7-18; DOI: 10.2501/JAR-41-6-7-18
Martin, Brett A. S.
- You have accessPlanned or Impulse Purchases? How to Create Effective lnfomercialsTom Agee, Brett A. S. MartinJournal of Advertising Research Nov 2001, 41 (6) 35-42; DOI: 10.2501/JAR-41-6-35-42
Mcdowell, Walter S.
- You have accessUsing TV Daypart ‘Double Jeopardy Effects’ to Boost Advertising EfficiencyWalter S. McDowell, Steven J. DickJournal of Advertising Research Nov 2001, 41 (6) 43-51; DOI: 10.2501/JAR-41-6-43-51
Smith, Bruce L.
- You have accessAssessing Advertising Creativity Using the Creative Product Semantic ScaleAlisa White, Bruce L. SmithJournal of Advertising Research Nov 2001, 41 (6) 27-34; DOI: 10.2501/JAR-41-6-27-34
Sumner, David E.
- You have accessWho Pays for Magazines? Advertisers or Consumers?David E. SumnerJournal of Advertising Research Nov 2001, 41 (6) 61-67; DOI: 10.2501/JAR-41-6-61-67
Weilbacher, William M.
- You have accessPoint of View: Does Advertising Cause a ‘Hierarchy of Effects’?William M. WeilbacherJournal of Advertising Research Nov 2001, 41 (6) 19-26; DOI: 10.2501/JAR-41-6-19-26