Index by author
01 July 2001; volume 41, issue 4
C
Cho, Chang-Hoan
- You have accessDifferent Forced-Exposure Levels to Banner AdvertisementsChang-Hoan Cho, Jung-Gyo Lee, Marye TharpJournal of Advertising Research Jul 2001, 41 (4) 45-56; DOI: 10.2501/JAR-41-4-45-56
D
Dahlén, Micael
- You have accessBanner Advertisements through a New LensMicael DahlénJournal of Advertising Research Jul 2001, 41 (4) 23-30; DOI: 10.2501/JAR-41-4-23-30
Dou, Wenyu
- You have accessHow Smart Are ‘Smart Banners’?Wenyu Dou, Randy Linn, Sixian YangJournal of Advertising Research Jul 2001, 41 (4) 31-43; DOI: 10.2501/JAR-41-4-31-43
F
Foster, K. Dale
- You have accessThe Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the WebKatherine Gallagher, K. Dale Foster, Jeffrey ParsonsJournal of Advertising Research Jul 2001, 41 (4) 57-70; DOI: 10.2501/JAR-41-4-57-70
- You have accessA Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’Katherine Gallagher, Jeffrey Parsons, K. Dale FosterJournal of Advertising Research Jul 2001, 41 (4) 71-81; DOI: 10.2501/JAR-41-4-71-81
G
Gallagher, Katherine
- You have accessThe Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the WebKatherine Gallagher, K. Dale Foster, Jeffrey ParsonsJournal of Advertising Research Jul 2001, 41 (4) 57-70; DOI: 10.2501/JAR-41-4-57-70
- You have accessA Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’Katherine Gallagher, Jeffrey Parsons, K. Dale FosterJournal of Advertising Research Jul 2001, 41 (4) 71-81; DOI: 10.2501/JAR-41-4-71-81
L
Lee, Jung-Gyo
- You have accessDifferent Forced-Exposure Levels to Banner AdvertisementsChang-Hoan Cho, Jung-Gyo Lee, Marye TharpJournal of Advertising Research Jul 2001, 41 (4) 45-56; DOI: 10.2501/JAR-41-4-45-56
Linn, Randy
- You have accessHow Smart Are ‘Smart Banners’?Wenyu Dou, Randy Linn, Sixian YangJournal of Advertising Research Jul 2001, 41 (4) 31-43; DOI: 10.2501/JAR-41-4-31-43
P
Parsons, Jeffrey
- You have accessThe Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the WebKatherine Gallagher, K. Dale Foster, Jeffrey ParsonsJournal of Advertising Research Jul 2001, 41 (4) 57-70; DOI: 10.2501/JAR-41-4-57-70
- You have accessA Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’Katherine Gallagher, Jeffrey Parsons, K. Dale FosterJournal of Advertising Research Jul 2001, 41 (4) 71-81; DOI: 10.2501/JAR-41-4-71-81
S
Shamdasani, Prem N.
- You have accessLocation, Location, Location: Insights for Advertising Placement on the WebPrem N. Shamdasani, Andrea J. S. Stanaland, Juliana TanJournal of Advertising Research Jul 2001, 41 (4) 7-21; DOI: 10.2501/JAR-41-4-7-21
Stanaland, Andrea J. S.
- You have accessLocation, Location, Location: Insights for Advertising Placement on the WebPrem N. Shamdasani, Andrea J. S. Stanaland, Juliana TanJournal of Advertising Research Jul 2001, 41 (4) 7-21; DOI: 10.2501/JAR-41-4-7-21
T
Tan, Juliana
- You have accessLocation, Location, Location: Insights for Advertising Placement on the WebPrem N. Shamdasani, Andrea J. S. Stanaland, Juliana TanJournal of Advertising Research Jul 2001, 41 (4) 7-21; DOI: 10.2501/JAR-41-4-7-21
Tharp, Marye
- You have accessDifferent Forced-Exposure Levels to Banner AdvertisementsChang-Hoan Cho, Jung-Gyo Lee, Marye TharpJournal of Advertising Research Jul 2001, 41 (4) 45-56; DOI: 10.2501/JAR-41-4-45-56
Y
Yang, Sixian
- You have accessHow Smart Are ‘Smart Banners’?Wenyu Dou, Randy Linn, Sixian YangJournal of Advertising Research Jul 2001, 41 (4) 31-43; DOI: 10.2501/JAR-41-4-31-43