Index by author
01 July 2000; volume 40, issue 4
Boivin, Yvan
- You have accessFewer is BetterYvan Boivin, Francois CoderreJournal of Advertising Research Jul 2000, 40 (4) 45-53; DOI: 10.2501/JAR-40-4-45-53
Bush, Alan J.
- You have accessPotential Challenges the Internet Brings to the Agency-Advertiser RelationshipAlan J. Bush, Victoria D. BushJournal of Advertising Research Jul 2000, 40 (4) 7-16; DOI: 10.2501/JAR-40-4-7-16
Bush, Victoria D.
- You have accessPotential Challenges the Internet Brings to the Agency-Advertiser RelationshipAlan J. Bush, Victoria D. BushJournal of Advertising Research Jul 2000, 40 (4) 7-16; DOI: 10.2501/JAR-40-4-7-16
Coderre, Francois
- You have accessFewer is BetterYvan Boivin, Francois CoderreJournal of Advertising Research Jul 2000, 40 (4) 45-53; DOI: 10.2501/JAR-40-4-45-53
Gerritsen, Marinel
- You have accessEnglish in Dutch Commercials: Not Understood and Not AppreciatedMarinel Gerritsen, Hubert Korzilius, Frank van Meurs, Inge GijsbersJournal of Advertising Research Jul 2000, 40 (4) 17-31; DOI: 10.2501/JAR-40-4-17-31
Gijsbers, Inge
- You have accessEnglish in Dutch Commercials: Not Understood and Not AppreciatedMarinel Gerritsen, Hubert Korzilius, Frank van Meurs, Inge GijsbersJournal of Advertising Research Jul 2000, 40 (4) 17-31; DOI: 10.2501/JAR-40-4-17-31
Korzilius, Hubert
- You have accessEnglish in Dutch Commercials: Not Understood and Not AppreciatedMarinel Gerritsen, Hubert Korzilius, Frank van Meurs, Inge GijsbersJournal of Advertising Research Jul 2000, 40 (4) 17-31; DOI: 10.2501/JAR-40-4-17-31
Neijens, Peter C.
- You have accessSegmentation Based on Affinity for AdvertisingEdith G. Smit, Peter C. NeijensJournal of Advertising Research Jul 2000, 40 (4) 35-43; DOI: 10.2501/JAR-40-4-35-43
Park, Sea Bum
- You have accessMethods and Measures That Profile Heavy UsersBrian Wansink, Sea Bum ParkJournal of Advertising Research Jul 2000, 40 (4) 61-72; DOI: 10.2501/JAR-40-4-61-72
Preston, Christopher
- You have accessThe Problem with Micro-MarketingChristopher PrestonJournal of Advertising Research Jul 2000, 40 (4) 55-58; DOI: 10.2501/JAR-40-4-55-58