Index by author

Special Issue: Prosocial Advertising Messages

01 March 2024; volume 64, issue 1

  1. Campbell, Colin

    1. The JAR 2024 List of Research Priorities
      Colin Campbell
      Journal of Advertising Research Mar 2024, 64 (1) iv-vi; DOI: 10.2501/JAR-2024-006

  2. Haley, Eric

    1. Purpose Advertising And the Credibility Gap
      Tyler Milfeld, Eric Haley
      Journal of Advertising Research Mar 2024, 64 (1) 59-79; DOI: 10.2501/JAR-2023-021

  3. Hu, Jihao

    1. How Charitable Appeals Shape Donors’ Donation Choices
      Jihao Hu, Tongmao Li, Zhimin Zhou
      Journal of Advertising Research Mar 2024, 64 (1) 39-58; DOI: 10.2501/JAR-2024-002

  4. Li, Tongmao

    1. How Charitable Appeals Shape Donors’ Donation Choices
      Jihao Hu, Tongmao Li, Zhimin Zhou
      Journal of Advertising Research Mar 2024, 64 (1) 39-58; DOI: 10.2501/JAR-2024-002

  5. Makrides, Maria

    1. How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness
      Celine Northcott, Philippa Middleton, Maria Makrides, Lucy Simmonds
      Journal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003

  6. Middleton, Philippa

    1. How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness
      Celine Northcott, Philippa Middleton, Maria Makrides, Lucy Simmonds
      Journal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003

  7. Milfeld, Tyler

    1. Purpose Advertising And the Credibility Gap
      Tyler Milfeld, Eric Haley
      Journal of Advertising Research Mar 2024, 64 (1) 59-79; DOI: 10.2501/JAR-2023-021

  8. Northcott, Celine

    1. How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness
      Celine Northcott, Philippa Middleton, Maria Makrides, Lucy Simmonds
      Journal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003

  9. Otterbring, Tobias

    1. The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes
      Olivia Petit, Tobias Otterbring
      Journal of Advertising Research Mar 2024, 64 (1) 4-17; DOI: 10.2501/JAR-2024-005

  10. Petit, Olivia

    1. The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes
      Olivia Petit, Tobias Otterbring
      Journal of Advertising Research Mar 2024, 64 (1) 4-17; DOI: 10.2501/JAR-2024-005
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