Index by author
Special Issue: Prosocial Advertising Messages
01 March 2024; volume 64, issue 1
C
Campbell, Colin
- You have accessThe JAR 2024 List of Research PrioritiesColin CampbellJournal of Advertising Research Mar 2024, 64 (1) iv-vi; DOI: 10.2501/JAR-2024-006
H
Haley, Eric
- You have accessPurpose Advertising And the Credibility GapTyler Milfeld, Eric HaleyJournal of Advertising Research Mar 2024, 64 (1) 59-79; DOI: 10.2501/JAR-2023-021
Hu, Jihao
- You have accessHow Charitable Appeals Shape Donors’ Donation ChoicesJihao Hu, Tongmao Li, Zhimin ZhouJournal of Advertising Research Mar 2024, 64 (1) 39-58; DOI: 10.2501/JAR-2024-002
L
Li, Tongmao
- You have accessHow Charitable Appeals Shape Donors’ Donation ChoicesJihao Hu, Tongmao Li, Zhimin ZhouJournal of Advertising Research Mar 2024, 64 (1) 39-58; DOI: 10.2501/JAR-2024-002
M
Makrides, Maria
- You have accessHow Message Framing and Visual Cues Drive Health-Related Ad EffectivenessCeline Northcott, Philippa Middleton, Maria Makrides, Lucy SimmondsJournal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003
Middleton, Philippa
- You have accessHow Message Framing and Visual Cues Drive Health-Related Ad EffectivenessCeline Northcott, Philippa Middleton, Maria Makrides, Lucy SimmondsJournal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003
Milfeld, Tyler
- You have accessPurpose Advertising And the Credibility GapTyler Milfeld, Eric HaleyJournal of Advertising Research Mar 2024, 64 (1) 59-79; DOI: 10.2501/JAR-2023-021
N
Northcott, Celine
- You have accessHow Message Framing and Visual Cues Drive Health-Related Ad EffectivenessCeline Northcott, Philippa Middleton, Maria Makrides, Lucy SimmondsJournal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003
O
Otterbring, Tobias
- You have accessThe Impact of Fusion Metaphors in Health Appeals on Consumer AttitudesOlivia Petit, Tobias OtterbringJournal of Advertising Research Mar 2024, 64 (1) 4-17; DOI: 10.2501/JAR-2024-005
P
Petit, Olivia
- You have accessThe Impact of Fusion Metaphors in Health Appeals on Consumer AttitudesOlivia Petit, Tobias OtterbringJournal of Advertising Research Mar 2024, 64 (1) 4-17; DOI: 10.2501/JAR-2024-005
Pounders, Kathrynn
- You have accessPride Appeals and Temporal Framing Compatibility Effects in Green AdvertisingChung In (Hazel) Yun, Kathrynn PoundersJournal of Advertising Research Mar 2024, 64 (1) 103-116; DOI: 10.2501/JAR-2024-004
R
Royne Stafford, Marla B.
- You have accessHow to Use the Power of Advertising To Enhance Social GoodMarla B. Royne StaffordJournal of Advertising Research Mar 2024, 64 (1) 1-3; DOI: 10.2501/JAR-2024-007
S
Simmonds, Lucy
- You have accessHow Message Framing and Visual Cues Drive Health-Related Ad EffectivenessCeline Northcott, Philippa Middleton, Maria Makrides, Lucy SimmondsJournal of Advertising Research Mar 2024, 64 (1) 18-38; DOI: 10.2501/JAR-2024-003
T
To, Rita Ngoc
- You have accessWhen Are Photographs or Illustrations More Effective in Public Service Ads?Rita Ngoc ToJournal of Advertising Research Mar 2024, 64 (1) 80-102; DOI: 10.2501/JAR-2023-029
Y
Yun, Chung In (Hazel)
- You have accessPride Appeals and Temporal Framing Compatibility Effects in Green AdvertisingChung In (Hazel) Yun, Kathrynn PoundersJournal of Advertising Research Mar 2024, 64 (1) 103-116; DOI: 10.2501/JAR-2024-004
Z
Zhou, Zhimin
- You have accessHow Charitable Appeals Shape Donors’ Donation ChoicesJihao Hu, Tongmao Li, Zhimin ZhouJournal of Advertising Research Mar 2024, 64 (1) 39-58; DOI: 10.2501/JAR-2024-002