Index by author

01 September 2023; volume 63, issue 3

  1. Abrantes-braga, Farah Diba

    1. When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
      Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
      Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014

  2. Al-shuaili, Ahmed Hamed

    1. Who Needs Highly Creative Advertising?
      Ahmed Hamed Al-Shuaili, Scott Koslow, Mark Kilgour
      Journal of Advertising Research Sep 2023, 63 (3) 236-252; DOI: 10.2501/JAR-2023-017

  3. Barros, Lucia S. G.

    1. When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
      Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
      Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014

  4. Campbell, Colin

    1. Ready or Not, Generative AI Is Here to Stay
      Colin Campbell
      Journal of Advertising Research Sep 2023, 63 (3) 202-204; DOI: 10.2501/JAR-2023-019

  5. Chammas, Cristiane Benedetti

    1. When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
      Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
      Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014

  6. Chao, Naipeng

    1. Beyond the Targeted Customer: Spillover Effect through Social Influence
      Zhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng Chao
      Journal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016

  7. Chen, Long

    1. Do Consumers Prefer Sad Faces On Eco-Friendly Products?
      Ke Zhang, Siqi Wang, Huan Yang, Long Chen
      Journal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015

  8. Filho, Murilo Costa

    1. When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
      Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
      Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014

  9. Gathen, Constanze

    1. Advertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?
      Sandra Praxmarer-Carus, Constanze Gathen
      Journal of Advertising Research Sep 2023, 63 (3) 255-273; DOI: 10.2501/JAR-2023-018

  10. Johnson, Ross W.

    1. Is Your Brand Protected?
      Ross W. Johnson, Clay Voorhees, Farnoosh Khodakarami
      Journal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013
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