Index by author
01 June 2021; volume 61, issue 2
B
Betts, Kevin R.
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
C
Campbell, Colin
- You have accessExploring the Value Of Shoppable Live AdvertisingKirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara RosengrenJournal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
Chang, Chun-Tuan
- You have accessHow Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and JudgmentsChun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting KaoJournal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025
Cheng, Zixuan “Mia”
- You have accessExploring the Value Of Shoppable Live AdvertisingKirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara RosengrenJournal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
Chu, Xing-Yu (Marcos)
- You have accessHow Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and JudgmentsChun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting KaoJournal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025
D
Davis, Christine N.
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
F
Ford, John B.
- You have accessHow Cutting-Edge Research on Advertising And Branding Builds Customer EngagementJohn B. FordJournal of Advertising Research Jun 2021, 61 (2) 127-128; DOI: 10.2501/JAR-2021-007
H
Hao, Jianyu
- You have accessExploring the Value Of Shoppable Live AdvertisingKirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara RosengrenJournal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
Hwang, Yoori
- You have accessConsumers’ Response to Format Characteristics in Native AdvertisingYoori Hwang, Se-Hoon JeongJournal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022
J
Jeong, Se-Hoon
- You have accessConsumers’ Response to Format Characteristics in Native AdvertisingYoori Hwang, Se-Hoon JeongJournal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022
Johnson, Mihaela
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
Jordan, Alyssa
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
K
Kao, Shih-Ting
- You have accessHow Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and JudgmentsChun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting KaoJournal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025
Keller, Kevin Lane
- You have accessAre Brands Wasting Money On Sport Sponsorships?Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne RiversJournal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029
Kelly, Bridget J.
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
O
O’donoghue, Amie C.
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
Orth, Ulrich R.
- You have accessCan Advertisers Overcome Consumer Qualms with Virtual Reality?Nathalie Spielmann, Ulrich R. OrthJournal of Advertising Research Jun 2021, 61 (2) 147-163; DOI: 10.2501/JAR-2020-015
P
Paquin, Ryan S.
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
Plangger, Kirk
- You have accessExploring the Value Of Shoppable Live AdvertisingKirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara RosengrenJournal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
R
Rivers, Anne
- You have accessAre Brands Wasting Money On Sport Sponsorships?Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne RiversJournal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029
Rosengren, Sara
- You have accessExploring the Value Of Shoppable Live AdvertisingKirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara RosengrenJournal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
S
Spielmann, Nathalie
- You have accessCan Advertisers Overcome Consumer Qualms with Virtual Reality?Nathalie Spielmann, Ulrich R. OrthJournal of Advertising Research Jun 2021, 61 (2) 147-163; DOI: 10.2501/JAR-2020-015
Stäbler, Samuel
- You have accessWhy Cheap, Low-Quality Giveaways Are Bad for BrandsSamuel StäblerJournal of Advertising Research Jun 2021, 61 (2) 164-177; DOI: 10.2501/JAR-2020-017
W
Wakefield, Kirk
- You have accessAre Brands Wasting Money On Sport Sponsorships?Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne RiversJournal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029
Wakefield, Lane
- You have accessAre Brands Wasting Money On Sport Sponsorships?Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne RiversJournal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029
Wang, Yiru
- You have accessExploring the Value Of Shoppable Live AdvertisingKirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara RosengrenJournal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
Wen, Taylor Jing
- You have accessUnderstanding AI Advertising From the Consumer PerspectiveLinwan Wu, Taylor Jing WenJournal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004
Williams, Peyton
- You have accessSuperimposed Text Size and Contrast Effects in DTC TV AdvertisingRyan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton WilliamsJournal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
Wu, Linwan
- You have accessUnderstanding AI Advertising From the Consumer PerspectiveLinwan Wu, Taylor Jing WenJournal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004