Index by author

01 June 2021; volume 61, issue 2

B

  1. Betts, Kevin R.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

C

  1. Campbell, Colin

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  2. Chang, Chun-Tuan

    1. How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting Kao
      Journal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025

  3. Cheng, Zixuan “Mia”

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  4. Chu, Xing-Yu (Marcos)

    1. How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting Kao
      Journal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025

D

  1. Davis, Christine N.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

F

  1. Ford, John B.

    1. How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement
      John B. Ford
      Journal of Advertising Research Jun 2021, 61 (2) 127-128; DOI: 10.2501/JAR-2021-007

H

  1. Hao, Jianyu

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  2. Hwang, Yoori

    1. Consumers’ Response to Format Characteristics in Native Advertising
      Yoori Hwang, Se-Hoon Jeong
      Journal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022

J

  1. Jeong, Se-Hoon

    1. Consumers’ Response to Format Characteristics in Native Advertising
      Yoori Hwang, Se-Hoon Jeong
      Journal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022

  2. Johnson, Mihaela

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

  3. Jordan, Alyssa

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

K

  1. Kao, Shih-Ting

    1. How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting Kao
      Journal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025

  2. Keller, Kevin Lane

    1. Are Brands Wasting Money On Sport Sponsorships?
      Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne Rivers
      Journal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029

  3. Kelly, Bridget J.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

O

  1. O’donoghue, Amie C.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

  2. Orth, Ulrich R.

    1. Can Advertisers Overcome Consumer Qualms with Virtual Reality?
      Nathalie Spielmann, Ulrich R. Orth
      Journal of Advertising Research Jun 2021, 61 (2) 147-163; DOI: 10.2501/JAR-2020-015

P

  1. Paquin, Ryan S.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

  2. Plangger, Kirk

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

R

  1. Rivers, Anne

    1. Are Brands Wasting Money On Sport Sponsorships?
      Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne Rivers
      Journal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029

  2. Rosengren, Sara

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

S

  1. Spielmann, Nathalie

    1. Can Advertisers Overcome Consumer Qualms with Virtual Reality?
      Nathalie Spielmann, Ulrich R. Orth
      Journal of Advertising Research Jun 2021, 61 (2) 147-163; DOI: 10.2501/JAR-2020-015

  2. Stäbler, Samuel

    1. Why Cheap, Low-Quality Giveaways Are Bad for Brands
      Samuel Stäbler
      Journal of Advertising Research Jun 2021, 61 (2) 164-177; DOI: 10.2501/JAR-2020-017

W

  1. Wakefield, Kirk

    1. Are Brands Wasting Money On Sport Sponsorships?
      Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne Rivers
      Journal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029

  2. Wakefield, Lane

    1. Are Brands Wasting Money On Sport Sponsorships?
      Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, Anne Rivers
      Journal of Advertising Research Jun 2021, 61 (2) 192-211; DOI: 10.2501/JAR-2020-029

  3. Wang, Yiru

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  4. Wen, Taylor Jing

    1. Understanding AI Advertising From the Consumer Perspective
      Linwan Wu, Taylor Jing Wen
      Journal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004

  5. Williams, Peyton

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

  6. Wu, Linwan

    1. Understanding AI Advertising From the Consumer Perspective
      Linwan Wu, Taylor Jing Wen
      Journal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004
Back to top

In this issue

Jump to

Manage Table of content Alerts