Index by author

01 June 2021; volume 61, issue 2

  1. Betts, Kevin R.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

  2. Campbell, Colin

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  3. Chang, Chun-Tuan

    1. How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting Kao
      Journal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025

  4. Cheng, Zixuan “Mia”

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  5. Chu, Xing-Yu (Marcos)

    1. How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, Shih-Ting Kao
      Journal of Advertising Research Jun 2021, 61 (2) 225-244; DOI: 10.2501/JAR-2020-025

  6. Davis, Christine N.

    1. Superimposed Text Size and Contrast Effects in DTC TV Advertising
      Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
      Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021

  7. Ford, John B.

    1. How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement
      John B. Ford
      Journal of Advertising Research Jun 2021, 61 (2) 127-128; DOI: 10.2501/JAR-2021-007

  8. Hao, Jianyu

    1. Exploring the Value Of Shoppable Live Advertising
      Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
      Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008

  9. Hwang, Yoori

    1. Consumers’ Response to Format Characteristics in Native Advertising
      Yoori Hwang, Se-Hoon Jeong
      Journal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022

  10. Jeong, Se-Hoon

    1. Consumers’ Response to Format Characteristics in Native Advertising
      Yoori Hwang, Se-Hoon Jeong
      Journal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022
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