Index by author

01 December 2020; volume 60, issue 4

  1. Bellman, STEVEN

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  2. Berger, JONAH

    1. Why Do Some Advertisements Get Shared More than Others?
      DANIEL McDUFF, JONAH BERGER
      Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027

  3. Brown, TERRENCE

    1. A 60-Year Bibliographic Review Of the Journal of Advertising Research
      TERRENCE BROWN, ANDREW PARK, LEYLAND PITT
      Journal of Advertising Research Dec 2020, 60 (4) 353-360; DOI: 10.2501/JAR-2020-028

  4. Bruwer, JOHAN

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  5. Cohen, JUSTIN

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  6. Crang, DOUGLAS

    1. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011

  7. Dahlen, MICAEL

    1. Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
      MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
      Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023

  8. Du, REX YUXING

    1. Click-Through Behavior across Devices In Paid Search Advertising
      CHONGYU LU, REX YUXING DU
      Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004

  9. Faulkner, MARGARET

    1. A New Benchmark for Mechanical Avoidance of Radio Advertising
      AARON MICHELON, STEVEN BELLMAN, MARGARET FAULKNER, JUSTIN COHEN, JOHAN BRUWER
      Journal of Advertising Research Dec 2020, 60 (4) 407-416; DOI: 10.2501/JAR-2020-007

  10. Findley, FRANK

    1. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
      FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
      Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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