Index by author

01 June 2015; volume 55, issue 2

B

  1. Barwise, Patrick

    1. How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
      Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
      Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191

  2. Bellman, Steven

    1. How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
      Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
      Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191

  3. Boerman, Sophie C.

    1. The Power of Direct Context As Revealed by Eye Tracking
      Edith G. Smit, Sophie C. Boerman, Lex van Meurs
      Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

  4. Brettel, Malte

    1. What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
      Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
      Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175

C

  1. Close, Angeline G.

    1. Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
      Angeline G. Close, Russell Lacey, T. Bettina Cornwell
      Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215

  2. Cornwell, T. Bettina

    1. Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
      Angeline G. Close, Russell Lacey, T. Bettina Cornwell
      Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215

D

  1. del Jesus, María Isabel Viedma

    1. A Psychophysiological Approach For Measuring Response to Messaging
      Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios
      Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205

F

  1. Flatten, Tessa C.

    1. What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
      Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
      Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175

  2. Fulgoni, Gian M.

    1. The Rise of the Digital Omnivore
      Gian M. Fulgoni
      Journal of Advertising Research Jun 2015, 55 (2) 115-119; DOI: 10.2501/JAR-55-2-115-119

G

  1. Gavilanes, Jose M.

    1. What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
      Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
      Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175

L

  1. Lacey, Russell

    1. Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
      Angeline G. Close, Russell Lacey, T. Bettina Cornwell
      Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215

  2. Lang, Annie

    1. How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
      Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
      Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191

M

  1. Martínez-Fiestas, Myriam

    1. A Psychophysiological Approach For Measuring Response to Messaging
      Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios
      Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205

  2. Montoro-Rios, Francisco J.

    1. A Psychophysiological Approach For Measuring Response to Messaging
      Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios
      Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205

N

  1. Nyilasy, Gergely

    1. Integrated Marketing Communications (IMC): Why Does It Fail?
      Mart Ots, Gergely Nyilasy
      Journal of Advertising Research Jun 2015, 55 (2) 132-145; DOI: 10.2501/JAR-55-2-132-145

O

  1. Ots, Mart

    1. Integrated Marketing Communications (IMC): Why Does It Fail?
      Mart Ots, Gergely Nyilasy
      Journal of Advertising Research Jun 2015, 55 (2) 132-145; DOI: 10.2501/JAR-55-2-132-145

P

  1. Poltrack, David F.

    1. Measuring the Long-Term Effects Of Television Advertising
      Leslie A. Wood, David F. Poltrack
      Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131

  2. Precourt, Geoffrey

    1. How Does Neuroscience Work in Advertising?
      Geoffrey Precourt
      Journal of Advertising Research Jun 2015, 55 (2) 112-113; DOI: 10.2501/JAR-55-2-112-113

R

  1. Reich, Jens-Christian

    1. What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
      Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
      Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175

S

  1. Sánchez-Fernández, Juan

    1. A Psychophysiological Approach For Measuring Response to Messaging
      Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios
      Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205

  2. Seddon, Joanna

    1. The Brand in the Boardroom
      Joanna Seddon
      Journal of Advertising Research Jun 2015, 55 (2) 146-161; DOI: 10.2501/JAR-55-2-146-161

  3. Smit, Edith G.

    1. The Power of Direct Context As Revealed by Eye Tracking
      Edith G. Smit, Sophie C. Boerman, Lex van Meurs
      Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

  4. Stipp, Horst

    1. The Evolution of Neuromarketing Research: From Novelty to Mainstream
      Horst Stipp
      Journal of Advertising Research Jun 2015, 55 (2) 120-122; DOI: 10.2501/JAR-55-2-120-122

V

  1. van Meurs, Lex

    1. The Power of Direct Context As Revealed by Eye Tracking
      Edith G. Smit, Sophie C. Boerman, Lex van Meurs
      Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

  2. Varan, Duane

    1. How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
      Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
      Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191

W

  1. Weber, René

    1. How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
      Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
      Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191

  2. Wood, Leslie A.

    1. Measuring the Long-Term Effects Of Television Advertising
      Leslie A. Wood, David F. Poltrack
      Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
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