Index by author

01 June 2013; volume 53, issue 2

  1. Beal, Virginia

    1. Achieving Reach in a Multi-Media Environment
      Jenni Romaniuk, Virginia Beal, Mark Uncles
      Journal of Advertising Research Jun 2013, 53 (2) 221-230; DOI: 10.2501/JAR-53-2-221-230

  2. Bellman, Steven

    1. What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
      Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman
      Journal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220

  3. Dennis, Donald Miller

    1. An Episode-by-Episode Examination: What Drives Television-Viewer Behavior
      Donald Miller Dennis, David Michael Gray
      Journal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174

  4. Doe, Pete

    1. The Marketer's Dilemma: Focusing on a Target or a Demographic?
      Mike Hess, Pete Doe
      Journal of Advertising Research Jun 2013, 53 (2) 231-236; DOI: 10.2501/JAR-53-2-231-236

  5. El Ouarzazi, Yassine

    1. Is the Multi-Platform Whole More Powerful Than Its Separate Parts?
      Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim Haddad
      Journal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211

  6. Flosi, Stephanie

    1. If an Advertisement Runs Online And No One Sees It, Is It Still an Ad?
      Stephanie Flosi, Gian Fulgoni, Andrea Vollman
      Journal of Advertising Research Jun 2013, 53 (2) 192-199; DOI: 10.2501/JAR-53-2-192-199

  7. Ford, John B.

    1. How Strong is the Pull of the Past?
      Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. Latour
      Journal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165

  8. Freling, Traci H.

    1. The Secret Sauce for Super Bowl Advertising
      Jin-Woo Kim, Traci H. Freling, Douglas B. Grisaffe
      Journal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149

  9. Fulgoni, Gian

    1. If an Advertisement Runs Online And No One Sees It, Is It Still an Ad?
      Stephanie Flosi, Gian Fulgoni, Andrea Vollman
      Journal of Advertising Research Jun 2013, 53 (2) 192-199; DOI: 10.2501/JAR-53-2-192-199

  10. Gray, David Michael

    1. An Episode-by-Episode Examination: What Drives Television-Viewer Behavior
      Donald Miller Dennis, David Michael Gray
      Journal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174
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