Index by author
01 June 2013; volume 53, issue 2
B
Beal, Virginia
- You have accessAchieving Reach in a Multi-Media EnvironmentJenni Romaniuk, Virginia Beal, Mark UnclesJournal of Advertising Research Jun 2013, 53 (2) 221-230; DOI: 10.2501/JAR-53-2-221-230
Bellman, Steven
- You have accessWhat Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven BellmanJournal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
D
Dennis, Donald Miller
- You have accessAn Episode-by-Episode Examination: What Drives Television-Viewer BehaviorDonald Miller Dennis, David Michael GrayJournal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174
Doe, Pete
- You have accessThe Marketer's Dilemma: Focusing on a Target or a Demographic?Mike Hess, Pete DoeJournal of Advertising Research Jun 2013, 53 (2) 231-236; DOI: 10.2501/JAR-53-2-231-236
E
El Ouarzazi, Yassine
- You have accessIs the Multi-Platform Whole More Powerful Than Its Separate Parts?Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim HaddadJournal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
F
Flosi, Stephanie
- You have accessIf an Advertisement Runs Online And No One Sees It, Is It Still an Ad?Stephanie Flosi, Gian Fulgoni, Andrea VollmanJournal of Advertising Research Jun 2013, 53 (2) 192-199; DOI: 10.2501/JAR-53-2-192-199
Ford, John B.
- You have accessHow Strong is the Pull of the Past?Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. LatourJournal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165
Freling, Traci H.
- You have accessThe Secret Sauce for Super Bowl AdvertisingJin-Woo Kim, Traci H. Freling, Douglas B. GrisaffeJournal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
Fulgoni, Gian
- You have accessIf an Advertisement Runs Online And No One Sees It, Is It Still an Ad?Stephanie Flosi, Gian Fulgoni, Andrea VollmanJournal of Advertising Research Jun 2013, 53 (2) 192-199; DOI: 10.2501/JAR-53-2-192-199
G
Gray, David Michael
- You have accessAn Episode-by-Episode Examination: What Drives Television-Viewer BehaviorDonald Miller Dennis, David Michael GrayJournal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174
Grisaffe, Douglas B.
- You have accessThe Secret Sauce for Super Bowl AdvertisingJin-Woo Kim, Traci H. Freling, Douglas B. GrisaffeJournal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
H
Haddad, Nassim
- You have accessIs the Multi-Platform Whole More Powerful Than Its Separate Parts?Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim HaddadJournal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
Harrison, Frank
- You have accessDigging Deeper Down into the Empirical Generalization of Brand RecallFrank HarrisonJournal of Advertising Research Jun 2013, 53 (2) 181-185; DOI: 10.2501/JAR-53-2-181-185
Hess, Mike
- You have accessThe Marketer's Dilemma: Focusing on a Target or a Demographic?Mike Hess, Pete DoeJournal of Advertising Research Jun 2013, 53 (2) 231-236; DOI: 10.2501/JAR-53-2-231-236
Hofacker, Charles F.
- You have accessWhat Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven BellmanJournal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
K
Kennedy, Rachel
- You have accessIs the Multi-Platform Whole More Powerful Than Its Separate Parts?Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim HaddadJournal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
Kim, Jin-Woo
- You have accessThe Secret Sauce for Super Bowl AdvertisingJin-Woo Kim, Traci H. Freling, Douglas B. GrisaffeJournal of Advertising Research Jun 2013, 53 (2) 134-149; DOI: 10.2501/JAR-53-2-134-149
L
Larguinat, Laurent
- You have accessIs the Multi-Platform Whole More Powerful Than Its Separate Parts?Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim HaddadJournal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
Latour, Kathryn
- You have accessHow Strong is the Pull of the Past?Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. LatourJournal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165
Latour, Michael S.
- You have accessHow Strong is the Pull of the Past?Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. LatourJournal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165
M
McDonald, Colin
- You have accessIs the Multi-Platform Whole More Powerful Than Its Separate Parts?Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim HaddadJournal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
Merchant, Altaf
- You have accessHow Strong is the Pull of the Past?Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. LatourJournal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165
Murphy, Jamie
- You have accessWhat Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven BellmanJournal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
N
Nelson-Field, Karen
- You have accessEmpirical Generalizations: New Laws for Digital MarketingYoram (Jerry) Wind, Byron Sharp, Karen Nelson-FieldJournal of Advertising Research Jun 2013, 53 (2) 175-180; DOI: 10.2501/JAR-53-2-175-180
- You have accessMore Mutter About ClutterKaren Nelson-Field, Erica Riebe, Byron SharpJournal of Advertising Research Jun 2013, 53 (2) 186-191; DOI: 10.2501/JAR-53-2-186-191
P
Potter, Robert F.
- You have accessWhat Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven BellmanJournal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
Precourt, Geoffrey
- You have accessWhat We Know About AdvertisingGeoffrey PrecourtJournal of Advertising Research Jun 2013, 53 (2) 121-122; DOI: 10.2501/JAR-53-2-121-122
R
Riebe, Erica
- You have accessMore Mutter About ClutterKaren Nelson-Field, Erica Riebe, Byron SharpJournal of Advertising Research Jun 2013, 53 (2) 186-191; DOI: 10.2501/JAR-53-2-186-191
Robinson, Jennifer A.
- You have accessWhat Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven BellmanJournal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
Romaniuk, Jenni
- You have accessDe-Clutter Your MindJenni RomaniukJournal of Advertising Research Jun 2013, 53 (2) 131-133; DOI: 10.2501/JAR-53-2-131-133
- You have accessAchieving Reach in a Multi-Media EnvironmentJenni Romaniuk, Virginia Beal, Mark UnclesJournal of Advertising Research Jun 2013, 53 (2) 221-230; DOI: 10.2501/JAR-53-2-221-230
S
Sharp, Byron
- You have accessEmpirical Generalizations: New Laws for Digital MarketingYoram (Jerry) Wind, Byron Sharp, Karen Nelson-FieldJournal of Advertising Research Jun 2013, 53 (2) 175-180; DOI: 10.2501/JAR-53-2-175-180
- You have accessMore Mutter About ClutterKaren Nelson-Field, Erica Riebe, Byron SharpJournal of Advertising Research Jun 2013, 53 (2) 186-191; DOI: 10.2501/JAR-53-2-186-191
T
Taylor, Jennifer
- You have accessIs the Multi-Platform Whole More Powerful Than Its Separate Parts?Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine El Ouarzazi, Nassim HaddadJournal of Advertising Research Jun 2013, 53 (2) 200-211; DOI: 10.2501/JAR-53-2-200-211
U
Uncles, Mark
- You have accessAchieving Reach in a Multi-Media EnvironmentJenni Romaniuk, Virginia Beal, Mark UnclesJournal of Advertising Research Jun 2013, 53 (2) 221-230; DOI: 10.2501/JAR-53-2-221-230
V
Varan, Duane
- You have accessWhat Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven BellmanJournal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
Vollman, Andrea
- You have accessIf an Advertisement Runs Online And No One Sees It, Is It Still an Ad?Stephanie Flosi, Gian Fulgoni, Andrea VollmanJournal of Advertising Research Jun 2013, 53 (2) 192-199; DOI: 10.2501/JAR-53-2-192-199
W
West, Douglas
- You have accessThe 2012 “Journal Numbers”Douglas WestJournal of Advertising Research Jun 2013, 53 (2) 129-130; DOI: 10.2501/JAR-53-2-129-130
Wind, Yoram (Jerry)
- You have accessEmpirical Generalizations: New Laws for Digital MarketingYoram (Jerry) Wind, Byron Sharp, Karen Nelson-FieldJournal of Advertising Research Jun 2013, 53 (2) 175-180; DOI: 10.2501/JAR-53-2-175-180