Index by author
01 December 2012; volume 52, issue 4
A
Advincula, Dorothy
- You have accessDigital and Social Media In the Purchase Decision ProcessTodd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper SnyderJournal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489
Austin, Manila S.
- You have accessDigital and Social Media In the Purchase Decision ProcessTodd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper SnyderJournal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489
B
Bergan, Daniel
- You have accessThe Power of Citizen-Group Public-Policy AdvertisingDaniel Bergan, Genevieve RisnerJournal of Advertising Research Dec 2012, 52 (4) 405-420; DOI: 10.2501/JAR-52-4-405-420
C
Corstjens, Marcel
- You have accessThe Power of EvilMarcel Corstjens, Andris UmblijsJournal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449
D
Dorai-Raj, Sundar
- You have accessEmpowering Online Advertisements by Empowering Viewers with the Right to ChooseMax Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan ZigmondJournal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457
F
Fay, Brad
- You have accessWord-of-Mouth AdvocacyEd Keller, Brad FayJournal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464
G
Graiko, Stacy
- You have accessDigital and Social Media In the Purchase Decision ProcessTodd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper SnyderJournal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489
Greenberg, Adam S.
- You have accessThe Role of Visual Attention In Internet AdvertisingAdam S. GreenbergJournal of Advertising Research Dec 2012, 52 (4) 400-404; DOI: 10.2501/JAR-52-4-400-404
K
Kellar, Melanie
- You have accessEmpowering Online Advertisements by Empowering Viewers with the Right to ChooseMax Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan ZigmondJournal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457
Keller, Ed
- You have accessWord-of-Mouth AdvocacyEd Keller, Brad FayJournal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464
Krugman, Dean
- You have accessThe Big Picture for Large-Screen Television ViewingMichael D. McNiven, Dean Krugman, Spencer F. TinkhamJournal of Advertising Research Dec 2012, 52 (4) 421-432; DOI: 10.2501/JAR-52-4-421-432
L
LaPointe, Pat
- You have accessThe Dog Ate My AnalysisPat LaPointeJournal of Advertising Research Dec 2012, 52 (4) 395-396; DOI: 10.2501/JAR-52-4-395-396
Liu-Thompkins, Yuping
- You have accessSeeding Viral ContentYuping Liu-ThompkinsJournal of Advertising Research Dec 2012, 52 (4) 465-478; DOI: 10.2501/JAR-52-4-465-478
M
McNiven, Michael D.
- You have accessThe Big Picture for Large-Screen Television ViewingMichael D. McNiven, Dean Krugman, Spencer F. TinkhamJournal of Advertising Research Dec 2012, 52 (4) 421-432; DOI: 10.2501/JAR-52-4-421-432
P
Pashkevich, Max
- You have accessEmpowering Online Advertisements by Empowering Viewers with the Right to ChooseMax Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan ZigmondJournal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457
Powers, Todd
- You have accessDigital and Social Media In the Purchase Decision ProcessTodd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper SnyderJournal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489
Precourt, Geoffrey
- You have accessWhat We Know About Social MediaGeoffrey PrecourtJournal of Advertising Research Dec 2012, 52 (4) 389-390; DOI: 10.2501/JAR-52-4-389-390
R
Risner, Genevieve
- You have accessThe Power of Citizen-Group Public-Policy AdvertisingDaniel Bergan, Genevieve RisnerJournal of Advertising Research Dec 2012, 52 (4) 405-420; DOI: 10.2501/JAR-52-4-405-420
Romaniuk, Jenni
- You have accessAre You Ready for the Next Big Thing?Jenni RomaniukJournal of Advertising Research Dec 2012, 52 (4) 397-399; DOI: 10.2501/JAR-52-4-397-399
S
Snyder, Jasper
- You have accessDigital and Social Media In the Purchase Decision ProcessTodd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper SnyderJournal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489
T
Tinkham, Spencer F.
- You have accessThe Big Picture for Large-Screen Television ViewingMichael D. McNiven, Dean Krugman, Spencer F. TinkhamJournal of Advertising Research Dec 2012, 52 (4) 421-432; DOI: 10.2501/JAR-52-4-421-432
U
Umblijs, Andris
- You have accessThe Power of EvilMarcel Corstjens, Andris UmblijsJournal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449
Z
Zigmond, Dan
- You have accessEmpowering Online Advertisements by Empowering Viewers with the Right to ChooseMax Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan ZigmondJournal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457