Index by author

01 December 2012; volume 52, issue 4

A

  1. Advincula, Dorothy

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

  2. Austin, Manila S.

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

B

  1. Bergan, Daniel

    1. The Power of Citizen-Group Public-Policy Advertising
      Daniel Bergan, Genevieve Risner
      Journal of Advertising Research Dec 2012, 52 (4) 405-420; DOI: 10.2501/JAR-52-4-405-420

C

  1. Corstjens, Marcel

    1. The Power of Evil
      Marcel Corstjens, Andris Umblijs
      Journal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449

D

  1. Dorai-Raj, Sundar

    1. Empowering Online Advertisements by Empowering Viewers with the Right to Choose
      Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
      Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457

F

  1. Fay, Brad

    1. Word-of-Mouth Advocacy
      Ed Keller, Brad Fay
      Journal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464

G

  1. Graiko, Stacy

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

  2. Greenberg, Adam S.

    1. The Role of Visual Attention In Internet Advertising
      Adam S. Greenberg
      Journal of Advertising Research Dec 2012, 52 (4) 400-404; DOI: 10.2501/JAR-52-4-400-404

K

  1. Kellar, Melanie

    1. Empowering Online Advertisements by Empowering Viewers with the Right to Choose
      Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
      Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457

  2. Keller, Ed

    1. Word-of-Mouth Advocacy
      Ed Keller, Brad Fay
      Journal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464

  3. Krugman, Dean

    1. The Big Picture for Large-Screen Television Viewing
      Michael D. McNiven, Dean Krugman, Spencer F. Tinkham
      Journal of Advertising Research Dec 2012, 52 (4) 421-432; DOI: 10.2501/JAR-52-4-421-432

L

  1. LaPointe, Pat

    1. The Dog Ate My Analysis
      Pat LaPointe
      Journal of Advertising Research Dec 2012, 52 (4) 395-396; DOI: 10.2501/JAR-52-4-395-396

  2. Liu-Thompkins, Yuping

    1. Seeding Viral Content
      Yuping Liu-Thompkins
      Journal of Advertising Research Dec 2012, 52 (4) 465-478; DOI: 10.2501/JAR-52-4-465-478

M

  1. McNiven, Michael D.

    1. The Big Picture for Large-Screen Television Viewing
      Michael D. McNiven, Dean Krugman, Spencer F. Tinkham
      Journal of Advertising Research Dec 2012, 52 (4) 421-432; DOI: 10.2501/JAR-52-4-421-432

P

  1. Pashkevich, Max

    1. Empowering Online Advertisements by Empowering Viewers with the Right to Choose
      Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
      Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457

  2. Powers, Todd

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

  3. Precourt, Geoffrey

    1. What We Know About Social Media
      Geoffrey Precourt
      Journal of Advertising Research Dec 2012, 52 (4) 389-390; DOI: 10.2501/JAR-52-4-389-390

R

  1. Risner, Genevieve

    1. The Power of Citizen-Group Public-Policy Advertising
      Daniel Bergan, Genevieve Risner
      Journal of Advertising Research Dec 2012, 52 (4) 405-420; DOI: 10.2501/JAR-52-4-405-420

  2. Romaniuk, Jenni

    1. Are You Ready for the Next Big Thing?
      Jenni Romaniuk
      Journal of Advertising Research Dec 2012, 52 (4) 397-399; DOI: 10.2501/JAR-52-4-397-399

S

  1. Snyder, Jasper

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

T

  1. Tinkham, Spencer F.

    1. The Big Picture for Large-Screen Television Viewing
      Michael D. McNiven, Dean Krugman, Spencer F. Tinkham
      Journal of Advertising Research Dec 2012, 52 (4) 421-432; DOI: 10.2501/JAR-52-4-421-432

U

  1. Umblijs, Andris

    1. The Power of Evil
      Marcel Corstjens, Andris Umblijs
      Journal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449

Z

  1. Zigmond, Dan

    1. Empowering Online Advertisements by Empowering Viewers with the Right to Choose
      Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
      Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457
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