Index by author

01 December 2012; volume 52, issue 4

  1. Advincula, Dorothy

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

  2. Austin, Manila S.

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

  3. Bergan, Daniel

    1. The Power of Citizen-Group Public-Policy Advertising
      Daniel Bergan, Genevieve Risner
      Journal of Advertising Research Dec 2012, 52 (4) 405-420; DOI: 10.2501/JAR-52-4-405-420

  4. Corstjens, Marcel

    1. The Power of Evil
      Marcel Corstjens, Andris Umblijs
      Journal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449

  5. Dorai-raj, Sundar

    1. Empowering Online Advertisements by Empowering Viewers with the Right to Choose
      Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
      Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457

  6. Fay, Brad

    1. Word-of-Mouth Advocacy
      Ed Keller, Brad Fay
      Journal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464

  7. Graiko, Stacy

    1. Digital and Social Media In the Purchase Decision Process
      Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder
      Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

  8. Greenberg, Adam S.

    1. The Role of Visual Attention In Internet Advertising
      Adam S. Greenberg
      Journal of Advertising Research Dec 2012, 52 (4) 400-404; DOI: 10.2501/JAR-52-4-400-404

  9. Kellar, Melanie

    1. Empowering Online Advertisements by Empowering Viewers with the Right to Choose
      Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
      Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457

  10. Keller, Ed

    1. Word-of-Mouth Advocacy
      Ed Keller, Brad Fay
      Journal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464
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