Index by author

01 September 2012; volume 52, issue 3

A

  1. Aggarwal, Ritesh

    1. Exploding the Legend of TV Advertising and Price Promotions
      Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner
      Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345

B

  1. Battaglia, Daryl

    1. Nielsen Personalizes The Mobile Shopping App
      Dave Cameron, Chris Gregory, Daryl Battaglia
      Journal of Advertising Research Sep 2012, 52 (3) 333-338; DOI: 10.2501/JAR-52-3-333-338

  2. Bellman, Steve

    1. Emotional Branding Pays Off
      John Rossiter, Steve Bellman
      Journal of Advertising Research Sep 2012, 52 (3) 291-296; DOI: 10.2501/JAR-52-3-291-296

  3. Bui, My

    1. When Kiosk Retailing Intimidates Shoppers
      My Bui, Anjala S. Krishen, Michael S. LaTour
      Journal of Advertising Research Sep 2012, 52 (3) 346-363; DOI: 10.2501/JAR-52-3-346-363

C

  1. Cameron, Dave

    1. Nielsen Personalizes The Mobile Shopping App
      Dave Cameron, Chris Gregory, Daryl Battaglia
      Journal of Advertising Research Sep 2012, 52 (3) 333-338; DOI: 10.2501/JAR-52-3-333-338

  2. Cano, Cynthia Rodriguez

    1. Digging for “Spanish Gold”
      Cynthia Rodriguez Cano, David J. Ortinau
      Journal of Advertising Research Sep 2012, 52 (3) 322-332; DOI: 10.2501/JAR-52-3-322-332

  3. Cousté, Nora Lado

    1. The Power of a Package
      Nora Lado Cousté, Mercedes Martos-Partal, Ester Martínez-Ros
      Journal of Advertising Research Sep 2012, 52 (3) 364-375; DOI: 10.2501/JAR-52-3-364-375

G

  1. Gregory, Chris

    1. Nielsen Personalizes The Mobile Shopping App
      Dave Cameron, Chris Gregory, Daryl Battaglia
      Journal of Advertising Research Sep 2012, 52 (3) 333-338; DOI: 10.2501/JAR-52-3-333-338

H

  1. Harvey, Bill

    1. Exploding the Legend of TV Advertising and Price Promotions
      Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner
      Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345

  2. Herbig, Terese

    1. Exploding the Legend of TV Advertising and Price Promotions
      Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner
      Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345

K

  1. Keylock, Matthew

    1. Exploding the Legend of TV Advertising and Price Promotions
      Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner
      Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345

  2. Krishen, Anjala S.

    1. When Kiosk Retailing Intimidates Shoppers
      My Bui, Anjala S. Krishen, Michael S. LaTour
      Journal of Advertising Research Sep 2012, 52 (3) 346-363; DOI: 10.2501/JAR-52-3-346-363

L

  1. LaPointe, Pat

    1. Measuring Facebook's Impact on Marketing
      Pat LaPointe
      Journal of Advertising Research Sep 2012, 52 (3) 286-287; DOI: 10.2501/JAR-52-3-286-287

  2. LaTour, Michael S.

    1. When Kiosk Retailing Intimidates Shoppers
      My Bui, Anjala S. Krishen, Michael S. LaTour
      Journal of Advertising Research Sep 2012, 52 (3) 346-363; DOI: 10.2501/JAR-52-3-346-363

  3. Lerner, Nina

    1. Exploding the Legend of TV Advertising and Price Promotions
      Bill Harvey, Terese Herbig, Matthew Keylock, Ritesh Aggarwal, Nina Lerner
      Journal of Advertising Research Sep 2012, 52 (3) 339-345; DOI: 10.2501/JAR-52-3-339-345

M

  1. Martínez-Ros, Ester

    1. The Power of a Package
      Nora Lado Cousté, Mercedes Martos-Partal, Ester Martínez-Ros
      Journal of Advertising Research Sep 2012, 52 (3) 364-375; DOI: 10.2501/JAR-52-3-364-375

  2. Martos-Partal, Mercedes

    1. The Power of a Package
      Nora Lado Cousté, Mercedes Martos-Partal, Ester Martínez-Ros
      Journal of Advertising Research Sep 2012, 52 (3) 364-375; DOI: 10.2501/JAR-52-3-364-375

O

  1. Ortinau, David J.

    1. Digging for “Spanish Gold”
      Cynthia Rodriguez Cano, David J. Ortinau
      Journal of Advertising Research Sep 2012, 52 (3) 322-332; DOI: 10.2501/JAR-52-3-322-332

P

  1. Pokrywczynski, James

    1. Stop the Music!
      Brian Sheehan, James Tsao, James Pokrywczynski
      Journal of Advertising Research Sep 2012, 52 (3) 309-321; DOI: 10.2501/JAR-52-3-309-321

  2. Precourt, Geoffrey

    1. Shopper Marketing and the Digital Last Mile
      Geoffrey Precourt
      Journal of Advertising Research Sep 2012, 52 (3) 279-280; DOI: 10.2501/JAR-52-3-279-280

R

  1. Romaniuk, Jenni

    1. Five Steps to Smarter Targeting
      Jenni Romaniuk
      Journal of Advertising Research Sep 2012, 52 (3) 288-290; DOI: 10.2501/JAR-52-3-288-290

  2. Rossiter, John

    1. Emotional Branding Pays Off
      John Rossiter, Steve Bellman
      Journal of Advertising Research Sep 2012, 52 (3) 291-296; DOI: 10.2501/JAR-52-3-291-296

S

  1. Sheehan, Brian

    1. Stop the Music!
      Brian Sheehan, James Tsao, James Pokrywczynski
      Journal of Advertising Research Sep 2012, 52 (3) 309-321; DOI: 10.2501/JAR-52-3-309-321

T

  1. Tsao, James

    1. Stop the Music!
      Brian Sheehan, James Tsao, James Pokrywczynski
      Journal of Advertising Research Sep 2012, 52 (3) 309-321; DOI: 10.2501/JAR-52-3-309-321

Y

  1. Yeo, T. E. Dominic

    1. Social-Media Early Adopters Don't Count
      T. E. Dominic Yeo
      Journal of Advertising Research Sep 2012, 52 (3) 297-308; DOI: 10.2501/JAR-52-3-297-308
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