Index by author

Advertising and Ethics

01 March 2008; volume 48, issue 1

  1. Bao, Yeqing

    1. Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation
      Yeqing Bao, Alan T. Shao, Drew Rivers
      Journal of Advertising Research Mar 2008, 48 (1) 148-162; DOI: 10.2501/S002184990808015X

  2. Beard, Fred K.

    1. How Products and Advertising Offend Consumers
      Fred K. Beard
      Journal of Advertising Research Mar 2008, 48 (1) 13-21; DOI: 10.2501/S0021849908080045

  3. Blankson, Charles

    1. Impact of Positioning Strategies on Corporate Performance
      Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
      Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124

  4. Brennan, Ross

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

  5. Burnett, John

    1. Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
      John Burnett
      Journal of Advertising Research Mar 2008, 48 (1) 163-164; DOI: 10.2501/S0021849908080161

  6. Cheng, Julian Ming-Sung

    1. Impact of Positioning Strategies on Corporate Performance
      Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous
      Journal of Advertising Research Mar 2008, 48 (1) 106-122; DOI: 10.2501/S0021849908080124

  7. Childs, Nancy M.

    1. Racial Stereotypes in Children's Television Commercials
      Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn
      Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100

  8. Cook, William A.

    1. The Soul of the Meaningful Advertisement
      William A. Cook
      Journal of Advertising Research Mar 2008, 48 (1) 1-2; DOI: 10.2501/S002184990808001X

  9. Czarnecka, Barbara

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082

  10. Dahl, Stephan

    1. Regulation of Nutrition and Health Claims in Advertising
      Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, Olga Mourouti
      Journal of Advertising Research Mar 2008, 48 (1) 57-70; DOI: 10.2501/S0021849908080082
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