Index by author
01 December 2007; volume 47, issue 4
Allsop, Dee T.
- You have accessWord-of-Mouth Research: Principles and ApplicationsDee T. Allsop, Bryce R. Bassett, James A. HoskinsJournal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419
Bassett, Bryce R.
- You have accessWord-of-Mouth Research: Principles and ApplicationsDee T. Allsop, Bryce R. Bassett, James A. HoskinsJournal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419
Chang, Shin-Shin
- You have accessBloggers' Motivations and Behaviors: A ModelChun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin ChangJournal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493
Chiu, Hung-Chang
- You have accessThe Determinants of Email Receivers' Disseminating Behaviors on the InternetHung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle LeeJournal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547
Coyle, James R.
- You have accessReconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth EffectivenessTed Smith, James R. Coyle, Elizabeth Lightfoot, Amy ScottJournal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407
Davis, Boyd H.
- You have accessMore than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus GroupsPeyton R. Mason, Boyd H. DavisJournal of Advertising Research Dec 2007, 47 (4) 496-506; DOI: 10.2501/S0021849907070511
Gordon, Jonathon
- You have accessThe Origin and Impact of CPG New-Product Buzz: Emerging Trends and ImplicationsKate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon GordonJournal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432
Graham, Jeffrey
- You have accessFinding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site VisitsJeffrey Graham, William HavlenaJournal of Advertising Research Dec 2007, 47 (4) 427-435; DOI: 10.2501/S0021849907070444
Havlena, William
- You have accessFinding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site VisitsJeffrey Graham, William HavlenaJournal of Advertising Research Dec 2007, 47 (4) 427-435; DOI: 10.2501/S0021849907070444
Haygood, Daniel M.
- You have accessA Status Report on Podcast AdvertisingDaniel M. HaygoodJournal of Advertising Research Dec 2007, 47 (4) 518-523; DOI: 10.2501/S0021849907070535