Index by author
01 June 2004; volume 44, issue 2
B
Barocci, Robert L.
- You have accessPresidentorialRobert L. BarocciJournal of Advertising Research Jun 2004, 44 (2) 163; DOI: 10.1017/S0021849904040164
C
Cook, William A.
- You have accessBook Review: How Customers ThinkWilliam A. CookJournal of Advertising Research Jun 2004, 44 (2) 216-218; DOI: 10.1017/S0021849904000145
Cramphorn, Spike
- You have accessWhat Advertising Testing Might Have Been, If We Had Only KnownSpike CramphornJournal of Advertising Research Jun 2004, 44 (2) 170-180; DOI: 10.1017/S0021849904040115
E
El-Murad, Jaafar
- You have accessThe Definition and Measurement of Creativity: What Do We Know?Jaafar El-Murad, Douglas C. WestJournal of Advertising Research Jun 2004, 44 (2) 188-201; DOI: 10.1017/S0021849904040097
H
Hall, Bruce F.
- You have accessOn Measuring the Power of CommunicationsBruce F. HallJournal of Advertising Research Jun 2004, 44 (2) 181-187; DOI: 10.1017/S0021849904040139
K
Kaess, Ken
- You have accessA Message from the Chairman of the AAAA to JAR ReadersKen KaessJournal of Advertising Research Jun 2004, 44 (2) 164; DOI: 10.1017/S0021849904040176
S
Stern, Barbara B.
- You have accessThe Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising ResearchBarbara B. SternJournal of Advertising Research Jun 2004, 44 (2) 165-169; DOI: 10.1017/S0021849904040127
W
West, Douglas C.
- You have accessThe Definition and Measurement of Creativity: What Do We Know?Jaafar El-Murad, Douglas C. WestJournal of Advertising Research Jun 2004, 44 (2) 188-201; DOI: 10.1017/S0021849904040097
Y
Young, Charles E.
- You have accessCapturing the Flow of Emotion in Television Commercials: A New ApproachCharles E. YoungJournal of Advertising Research Jun 2004, 44 (2) 202-209; DOI: 10.1017/S0021849904040103
Z
Ziems, Dirk
- You have accessThe Morphological Approach for Unconscious Consumer Motivation ResearchDirk ZiemsJournal of Advertising Research Jun 2004, 44 (2) 210-224; DOI: 10.1017/S0021849904040152