Index by author

01 December 2003; volume 43, issue 4

  1. Berger, Paul D.

    1. The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
      Kevin J. Clancy, Paul D. Berger, Thomas L. Magliozzi
      Journal of Advertising Research Dec 2003, 43 (4) 370-380; DOI: 10.2501/JAR-43-4-370-380

  2. Bonner, P. Greg

    1. Comment On ‘American Media And The Smoking-Related Behaviors Of Asian Adolescents’
      Charles R. Taylor, P. Greg Bonner
      Journal of Advertising Research Dec 2003, 43 (4) 419-430; DOI: 10.2501/JAR-43-4-419-430

  3. Callahan, Chris

    1. Reducing Road Rage: The Role of Target Insight in Advertising for Social Change
      Jim Crimmins, Chris Callahan
      Journal of Advertising Research Dec 2003, 43 (4) 381-389; DOI: 10.2501/JAR-43-4-381-389

  4. Clancy, Kevin J.

    1. The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
      Kevin J. Clancy, Paul D. Berger, Thomas L. Magliozzi
      Journal of Advertising Research Dec 2003, 43 (4) 370-380; DOI: 10.2501/JAR-43-4-370-380

  5. Crimmins, Jim

    1. Reducing Road Rage: The Role of Target Insight in Advertising for Social Change
      Jim Crimmins, Chris Callahan
      Journal of Advertising Research Dec 2003, 43 (4) 381-389; DOI: 10.2501/JAR-43-4-381-389

  6. Crutchfield, Tammy Neal

    1. ‘Birds of a Feather Flock Together’: Strategic Implications for Advertising Agencies
      Tammy Neal Crutchfield, Deobrah F. Spake, Giles D'Souza, Robert M. Morgan
      Journal of Advertising Research Dec 2003, 43 (4) 361-369; DOI: 10.2501/JAR-43-4-361-369

  7. D'souza, Giles

    1. ‘Birds of a Feather Flock Together’: Strategic Implications for Advertising Agencies
      Tammy Neal Crutchfield, Deobrah F. Spake, Giles D'Souza, Robert M. Morgan
      Journal of Advertising Research Dec 2003, 43 (4) 361-369; DOI: 10.2501/JAR-43-4-361-369

  8. Derbaix, Christian

    1. A New Scale To Assess Children's Attitude Toward TV Advertising
      Christian Derbaix, Claude Pecheux
      Journal of Advertising Research Dec 2003, 43 (4) 390-399; DOI: 10.2501/JAR-43-4-390-399

  9. Donthu, Naveen

    1. The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates
      Ritu Lothia, Naveen Donthu, Edmund K. Hershberger
      Journal of Advertising Research Dec 2003, 43 (4) 410-418; DOI: 10.2501/JAR-43-4-410-418

  10. Farrelly, Francis

    1. What Drives Renewal of Sponsorship Principal/Agent Relationships?
      Francis Farrelly, Pascale G. Quester
      Journal of Advertising Research Dec 2003, 43 (4) 353-360; DOI: 10.2501/JAR-43-4-353-360
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