Index by author

01 June 2003; volume 43, issue 2

B

  1. Burton, Scot

    1. Highly coupon and sale prone consumer: benefits beyond price savings
      Judith A. Garretson, Scot Burton
      Journal of Advertising Research Jun 2003, 43 (2) 162-172; DOI: 10.2501/JAR-43-2-162-172

C

  1. Chandon, Jean-Louis

    1. Effects of configuration and exposure levels in responses to web advertisements
      Jean-Louis Chandon, Mohamed Saber Chtourou, David R. Fortin
      Journal of Advertising Research Jun 2003, 43 (2) 217-229; DOI: 10.2501/JAR-43-2-217-229

  2. Chtourou, Mohamed Saber

    1. Effects of configuration and exposure levels in responses to web advertisements
      Jean-Louis Chandon, Mohamed Saber Chtourou, David R. Fortin
      Journal of Advertising Research Jun 2003, 43 (2) 217-229; DOI: 10.2501/JAR-43-2-217-229

F

  1. Fortin, David R.

    1. Effects of configuration and exposure levels in responses to web advertisements
      Jean-Louis Chandon, Mohamed Saber Chtourou, David R. Fortin
      Journal of Advertising Research Jun 2003, 43 (2) 217-229; DOI: 10.2501/JAR-43-2-217-229

  2. Franke, George R.

    1. Business perceptions of the role of billboards in the U.S. economy
      Charles R. Taylor, George R. Franke
      Journal of Advertising Research Jun 2003, 43 (2) 150-161; DOI: 10.2501/JAR-43-2-150-161

G

  1. Garretson, Judith A.

    1. Highly coupon and sale prone consumer: benefits beyond price savings
      Judith A. Garretson, Scot Burton
      Journal of Advertising Research Jun 2003, 43 (2) 162-172; DOI: 10.2501/JAR-43-2-162-172

H

  1. Hackley, Christopher E.

    1. Account planning
      Christopher E. Hackley
      Journal of Advertising Research Jun 2003, 43 (2) 235-245; DOI: 10.2501/JAR-43-2-235-245

K

  1. Karrh, James A.

    1. Practitioners' evolving views on product placement effectiveness
      James A. Karrh, Kathy Brittain McKee, Carol J. McKee
      Journal of Advertising Research Jun 2003, 43 (2) 138-149; DOI: 10.2501/JAR-43-2-138-149

L

  1. Lippold, Eric M.

    1. The contribution of direct mail advertising to average weekly unit sales
      Marla Royne Stafford, Eric M. Lippold, C. Todd Sherron
      Journal of Advertising Research Jun 2003, 43 (2) 173-179; DOI: 10.2501/JAR-43-2-173-179

  2. Liu, Yuping

    1. Developing a scale to measure the interactivity of websites
      Yuping Liu
      Journal of Advertising Research Jun 2003, 43 (2) 207-216; DOI: 10.2501/JAR-43-2-207-216

M

  1. McKee, Carol J.

    1. Practitioners' evolving views on product placement effectiveness
      James A. Karrh, Kathy Brittain McKee, Carol J. McKee
      Journal of Advertising Research Jun 2003, 43 (2) 138-149; DOI: 10.2501/JAR-43-2-138-149

  2. McKee, Kathy Brittain

    1. Practitioners' evolving views on product placement effectiveness
      James A. Karrh, Kathy Brittain McKee, Carol J. McKee
      Journal of Advertising Research Jun 2003, 43 (2) 138-149; DOI: 10.2501/JAR-43-2-138-149

  3. Mehta, Abhilasha

    1. Consumer response to print prescription drug advertising
      Abhilasha Mehta, Scott C. Purvis
      Journal of Advertising Research Jun 2003, 43 (2) 194-206; DOI: 10.2501/JAR-43-2-194-206

P

  1. Purvis, Scott C.

    1. Consumer response to print prescription drug advertising
      Abhilasha Mehta, Scott C. Purvis
      Journal of Advertising Research Jun 2003, 43 (2) 194-206; DOI: 10.2501/JAR-43-2-194-206

R

  1. Roth, Martin S.

    1. Media and message effects on DTC prescription drug print advertising awareness
      Martin S. Roth
      Journal of Advertising Research Jun 2003, 43 (2) 180-193; DOI: 10.2501/JAR-43-2-180-193

S

  1. Sherron, C. Todd

    1. The contribution of direct mail advertising to average weekly unit sales
      Marla Royne Stafford, Eric M. Lippold, C. Todd Sherron
      Journal of Advertising Research Jun 2003, 43 (2) 173-179; DOI: 10.2501/JAR-43-2-173-179

  2. Stafford, Marla Royne

    1. The contribution of direct mail advertising to average weekly unit sales
      Marla Royne Stafford, Eric M. Lippold, C. Todd Sherron
      Journal of Advertising Research Jun 2003, 43 (2) 173-179; DOI: 10.2501/JAR-43-2-173-179

T

  1. Taylor, Charles R.

    1. Business perceptions of the role of billboards in the U.S. economy
      Charles R. Taylor, George R. Franke
      Journal of Advertising Research Jun 2003, 43 (2) 150-161; DOI: 10.2501/JAR-43-2-150-161

W

  1. Weilbacher, William M.

    1. How Advertising Effects Consumers
      William M. Weilbacher
      Journal of Advertising Research Jun 2003, 43 (2) 230-234; DOI: 10.2501/JAR-43-2-230-234
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