Index by author

01 September 2001; volume 41, issue 5

  1. Appiah, Osei

    1. Ethnic Identification on Adolescents' Evaluations of Advertisements
      Osei Appiah
      Journal of Advertising Research Sep 2001, 41 (5) 7-22; DOI: 10.2501/JAR-41-5-7-22

  2. Backhaus, Klaus

    1. Consumer Perspectives on Standardization in International Advertising: A Student Sample
      Klaus Backhaus, Katrin Mühlfeld, Jenny Van Doorn
      Journal of Advertising Research Sep 2001, 41 (5) 53-61; DOI: 10.2501/JAR-41-5-53-61

  3. Brackett, Lana K.

    1. Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes
      Lana K. Brackett, Benjamin N. Carr
      Journal of Advertising Research Sep 2001, 41 (5) 23-32; DOI: 10.2501/JAR-41-5-23-32

  4. Carr, Benjamin N.

    1. Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes
      Lana K. Brackett, Benjamin N. Carr
      Journal of Advertising Research Sep 2001, 41 (5) 23-32; DOI: 10.2501/JAR-41-5-23-32

  5. Gelb, Betsy D.

    1. Gaining ‘Bonus Customers’ by Stretching the Market
      Betsy D. Gelb
      Journal of Advertising Research Sep 2001, 41 (5) 73-77; DOI: 10.2501/JAR-41-5-73-77

  6. Jones, William L.

    1. Just Say No to Traditional Student Samples
      William L. Jones, Brenda S. Sonner
      Journal of Advertising Research Sep 2001, 41 (5) 63-71; DOI: 10.2501/JAR-41-5-63-71

  7. Muhlfeld, Katrin

    1. Consumer Perspectives on Standardization in International Advertising: A Student Sample
      Klaus Backhaus, Katrin Mühlfeld, Jenny Van Doorn
      Journal of Advertising Research Sep 2001, 41 (5) 53-61; DOI: 10.2501/JAR-41-5-53-61

  8. Pokrywczynski, James

    1. A Psychographic Analysis of Generation Y College Students
      Joyce M. Wolburg, James Pokrywczynski
      Journal of Advertising Research Sep 2001, 41 (5) 33-52; DOI: 10.2501/JAR-41-5-33-52

  9. Sonner, Brenda S.

    1. Just Say No to Traditional Student Samples
      William L. Jones, Brenda S. Sonner
      Journal of Advertising Research Sep 2001, 41 (5) 63-71; DOI: 10.2501/JAR-41-5-63-71

  10. Van Doorn, Jenny

    1. Consumer Perspectives on Standardization in International Advertising: A Student Sample
      Klaus Backhaus, Katrin Mühlfeld, Jenny Van Doorn
      Journal of Advertising Research Sep 2001, 41 (5) 53-61; DOI: 10.2501/JAR-41-5-53-61
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