Index by author
01 March 2001; volume 41, issue 2
A
Aikman-Eckenrode, Shelley N.
- You have accessMaking Inferences Concerning Physiological Responses: A Reply to Rossiter, Silberstein, Harris, and NieldStephen L. Crites, Shelley N. Aikman-EckenrodeJournal of Advertising Research Mar 2001, 41 (2) 23-25; DOI: 10.2501/JAR-41-2-23-25
B
Baltas, George
- You have accessThe Effects of Nutrition Information on Consumer ChoiceGeorge BaltasJournal of Advertising Research Mar 2001, 41 (2) 57-63; DOI: 10.2501/JAR-41-2-57-63
Beard, Fred K.
- You have accessLinking the Use of Advertising Agency Review Consultants to Agency Search OutcomesFred K. Beard, Koanghyub KimJournal of Advertising Research Mar 2001, 41 (2) 49-55; DOI: 10.2501/JAR-41-2-49-55
Broadbent, Simon
- You have accessIf the Question Is Ad Effects, the Answer Is ‘Not Elasticities’Simon BroadbentJournal of Advertising Research Mar 2001, 41 (2) 7-11; DOI: 10.2501/JAR-41-2-7-11
C
Crites, Stephen L.
- You have accessMaking Inferences Concerning Physiological Responses: A Reply to Rossiter, Silberstein, Harris, and NieldStephen L. Crites, Shelley N. Aikman-EckenrodeJournal of Advertising Research Mar 2001, 41 (2) 23-25; DOI: 10.2501/JAR-41-2-23-25
H
Harris, Philip G.
- You have accessBrain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV CommercialsJohn R. Rossiter, Richard B. Silberstein, Philip G. Harris, Geoff NieldJournal of Advertising Research Mar 2001, 41 (2) 13-21; DOI: 10.2501/JAR-41-2-13-21
K
Kang, Jikyeong
- You have accessThe Effects of Ethnicity and Product on Purchase Decision MakingYoun-Kyung Kim, Jikyeong KangJournal of Advertising Research Mar 2001, 41 (2) 39-48; DOI: 10.2501/JAR-41-2-39-48
Kim, Koanghyub
- You have accessLinking the Use of Advertising Agency Review Consultants to Agency Search OutcomesFred K. Beard, Koanghyub KimJournal of Advertising Research Mar 2001, 41 (2) 49-55; DOI: 10.2501/JAR-41-2-49-55
Kim, Youn-Kyung
- You have accessThe Effects of Ethnicity and Product on Purchase Decision MakingYoun-Kyung Kim, Jikyeong KangJournal of Advertising Research Mar 2001, 41 (2) 39-48; DOI: 10.2501/JAR-41-2-39-48
N
Nield, Geoff
- You have accessBrain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV CommercialsJohn R. Rossiter, Richard B. Silberstein, Philip G. Harris, Geoff NieldJournal of Advertising Research Mar 2001, 41 (2) 13-21; DOI: 10.2501/JAR-41-2-13-21
R
Rossiter, John R.
- You have accessBrain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV CommercialsJohn R. Rossiter, Richard B. Silberstein, Philip G. Harris, Geoff NieldJournal of Advertising Research Mar 2001, 41 (2) 13-21; DOI: 10.2501/JAR-41-2-13-21
S
Silberstein, Richard B.
- You have accessBrain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV CommercialsJohn R. Rossiter, Richard B. Silberstein, Philip G. Harris, Geoff NieldJournal of Advertising Research Mar 2001, 41 (2) 13-21; DOI: 10.2501/JAR-41-2-13-21