Index by author

01 November 2000; volume 40, issue 6

A

  1. Appel, Valentine

    1. Editorial Environment and Advertising Effectiveness
      Valentine Appel
      Journal of Advertising Research Nov 2000, 40 (6) 89-94; DOI: 10.2501/JAR-40-6-89-94

B

  1. Baldinger, Allan L.

    1. The ARF Copy Research Validity Project
      Russell I. Haley, Allan L. Baldinger
      Journal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135

  2. Blackston, Max

    1. Observations: Building Brand Equity by Managing the Brand's Relationships
      Max Blackston
      Journal of Advertising Research Nov 2000, 40 (6) 101-105; DOI: 10.2501/JAR-40-6-101-105

  3. Blair, Margaret Henderson

    1. An Empirical Investigation of Advertising Wearin and Wearout
      Margaret Henderson Blair
      Journal of Advertising Research Nov 2000, 40 (6) 95-100; DOI: 10.2501/JAR-40-6-95-100

  4. Britt, Steuart Henderson

    1. Are So-called Successful Advertising Campaigns Really Successful?
      Steuart Henderson Britt
      Journal of Advertising Research Nov 2000, 40 (6) 25-31; DOI: 10.2501/JAR-40-6-25-31

C

  1. Crimmins, James C.

    1. Better Measurement and Management of Brand Value
      James C. Crimmins
      Journal of Advertising Research Nov 2000, 40 (6) 136-144; DOI: 10.2501/JAR-40-6-136-144

E

  1. Ehrenberg, Andrew S. C.

    1. Repetitive Advertising and the Consumer
      Andrew S. C. Ehrenberg
      Journal of Advertising Research Nov 2000, 40 (6) 39-48; DOI: 10.2501/JAR-40-6-39-48

F

  1. Farris, Paul W.

    1. Overcontrol in Advertising Experiments
      Paul W. Farris, David J. Reibstein
      Journal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78

  2. Frank, Ronald E.

    1. Interest-based Segments of TV Audiences
      Ronald E. Frank, Marshall G. Greenberg
      Journal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64

  3. Furse, David H.

    1. Analysis of the Impact of Executional Factors on Advertising Performance
      David W. Stewart, David H. Furse
      Journal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88

G

  1. Green, Paul E.

    1. Benefit Bundle Analysis
      Paul E. Green, Yoram Wind, Arun K. Jain
      Journal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37

  2. Greenberg, Marshall G.

    1. Interest-based Segments of TV Audiences
      Ronald E. Frank, Marshall G. Greenberg
      Journal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64

H

  1. Haley, Russell I.

    1. The ARF Copy Research Validity Project
      Russell I. Haley, Allan L. Baldinger
      Journal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135

J

  1. Jain, Arun K.

    1. Benefit Bundle Analysis
      Paul E. Green, Yoram Wind, Arun K. Jain
      Journal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37

K

  1. Krugman, Herbert E.

    1. Memory without Recall, Exposure without Perception
      Herbert E. Krugman
      Journal of Advertising Research Nov 2000, 40 (6) 49-54; DOI: 10.2501/JAR-40-6-49-54

M

  1. Maloney, John C

    1. Curiosity versus Disbelief in Advertising
      John C Maloney
      Journal of Advertising Research Nov 2000, 40 (6) 7-13; DOI: 10.2501/JAR-40-6-7-13

  2. Mitchell, Walter G.

    1. Systematic Synthesis of Advertising Research Verbatims
      Walter G. Mitchell
      Journal of Advertising Research Nov 2000, 40 (6) 21-24; DOI: 10.2501/JAR-40-6-21-24

P

  1. Plummer, Joseph T.

    1. How Personality Makes a Difference
      Joseph T. Plummer
      Journal of Advertising Research Nov 2000, 40 (6) 79-83; DOI: 10.2501/JAR-40-6-79-83

R

  1. Reibstein, David J.

    1. Overcontrol in Advertising Experiments
      Paul W. Farris, David J. Reibstein
      Journal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78

S

  1. Stewart, David W.

    1. Analysis of the Impact of Executional Factors on Advertising Performance
      David W. Stewart, David H. Furse
      Journal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88

W

  1. Wells, William D

    1. Recognition, Recall, and Rating Scales
      William D Wells
      Journal of Advertising Research Nov 2000, 40 (6) 14-20; DOI: 10.2501/JAR-40-6-14-20

  2. Wind, Yoram

    1. Benefit Bundle Analysis
      Paul E. Green, Yoram Wind, Arun K. Jain
      Journal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37

Z

  1. Zufryden, Fred S

    1. Predicting Trial, Repeat, and Sales Response from Alternative Media Plans Using Split-cable Data
      Fred S Zufryden
      Journal of Advertising Research Nov 2000, 40 (6) 65-72; DOI: 10.2501/JAR-40-6-65-72
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