Index by author

01 November 2000; volume 40, issue 6

  1. Appel, Valentine

    1. Editorial Environment and Advertising Effectiveness
      Valentine Appel
      Journal of Advertising Research Nov 2000, 40 (6) 89-94; DOI: 10.2501/JAR-40-6-89-94

  2. Baldinger, Allan L.

    1. The ARF Copy Research Validity Project
      Russell I. Haley, Allan L. Baldinger
      Journal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135

  3. Blackston, Max

    1. Observations: Building Brand Equity by Managing the Brand's Relationships
      Max Blackston
      Journal of Advertising Research Nov 2000, 40 (6) 101-105; DOI: 10.2501/JAR-40-6-101-105

  4. Blair, Margaret Henderson

    1. An Empirical Investigation of Advertising Wearin and Wearout
      Margaret Henderson Blair
      Journal of Advertising Research Nov 2000, 40 (6) 95-100; DOI: 10.2501/JAR-40-6-95-100

  5. Britt, Steuart Henderson

    1. Are So-called Successful Advertising Campaigns Really Successful?
      Steuart Henderson Britt
      Journal of Advertising Research Nov 2000, 40 (6) 25-31; DOI: 10.2501/JAR-40-6-25-31

  6. Crimmins, James C.

    1. Better Measurement and Management of Brand Value
      James C. Crimmins
      Journal of Advertising Research Nov 2000, 40 (6) 136-144; DOI: 10.2501/JAR-40-6-136-144

  7. Ehrenberg, Andrew S. C.

    1. Repetitive Advertising and the Consumer
      Andrew S. C. Ehrenberg
      Journal of Advertising Research Nov 2000, 40 (6) 39-48; DOI: 10.2501/JAR-40-6-39-48

  8. Farris, Paul W.

    1. Overcontrol in Advertising Experiments
      Paul W. Farris, David J. Reibstein
      Journal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78

  9. Frank, Ronald E.

    1. Interest-based Segments of TV Audiences
      Ronald E. Frank, Marshall G. Greenberg
      Journal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64

  10. Furse, David H.

    1. Analysis of the Impact of Executional Factors on Advertising Performance
      David W. Stewart, David H. Furse
      Journal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88
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