Journal of Advertising Research: 40 (4)

01 July 2000; volume 40, issue 4

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Potential Challenges the Internet Brings to the Agency-Advertiser Relationship
Alan J. Bush, Victoria D. Bush

Journal of Advertising Research Jul 2000, 40 (4) 7-16; DOI: 10.2501/JAR-40-4-7-16
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English in Dutch Commercials: Not Understood and Not Appreciated
Marinel Gerritsen, Hubert Korzilius, Frank van Meurs, Inge Gijsbers

Journal of Advertising Research Jul 2000, 40 (4) 17-31; DOI: 10.2501/JAR-40-4-17-31
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Segmentation Based on Affinity for Advertising
Edith G. Smit, Peter C. Neijens

Journal of Advertising Research Jul 2000, 40 (4) 35-43; DOI: 10.2501/JAR-40-4-35-43
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Fewer is Better
Yvan Boivin, Francois Coderre

Journal of Advertising Research Jul 2000, 40 (4) 45-53; DOI: 10.2501/JAR-40-4-45-53
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The Problem with Micro-Marketing
Christopher Preston

Journal of Advertising Research Jul 2000, 40 (4) 55-58; DOI: 10.2501/JAR-40-4-55-58
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Methods and Measures That Profile Heavy Users
Brian Wansink, Sea Bum Park

Journal of Advertising Research Jul 2000, 40 (4) 61-72; DOI: 10.2501/JAR-40-4-61-72

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