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Table of Contents

01 July 2000; volume 40, issue 4

  • You have accessRestricted access
    Potential Challenges the Internet Brings to the Agency-Advertiser Relationship
    Alan J. Bush, Victoria D. Bush
    Journal of Advertising Research Jul 2000, 40 (4) 7-16; DOI: 10.2501/JAR-40-4-7-16
  • You have accessRestricted access
    English in Dutch Commercials: Not Understood and Not Appreciated
    Marinel Gerritsen, Hubert Korzilius, Frank van Meurs, Inge Gijsbers
    Journal of Advertising Research Jul 2000, 40 (4) 17-31; DOI: 10.2501/JAR-40-4-17-31
  • You have accessRestricted access
    Segmentation Based on Affinity for Advertising
    Edith G. Smit, Peter C. Neijens
    Journal of Advertising Research Jul 2000, 40 (4) 35-43; DOI: 10.2501/JAR-40-4-35-43
  • You have accessRestricted access
    Fewer is Better
    Yvan Boivin, Francois Coderre
    Journal of Advertising Research Jul 2000, 40 (4) 45-53; DOI: 10.2501/JAR-40-4-45-53
  • You have accessRestricted access
    The Problem with Micro-Marketing
    Christopher Preston
    Journal of Advertising Research Jul 2000, 40 (4) 55-58; DOI: 10.2501/JAR-40-4-55-58
  • You have accessRestricted access
    Methods and Measures That Profile Heavy Users
    Brian Wansink, Sea Bum Park
    Journal of Advertising Research Jul 2000, 40 (4) 61-72; DOI: 10.2501/JAR-40-4-61-72
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