More articles from What We Know About Social Media

You have access
Digital and Social Media In the Purchase Decision Process
Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder

Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489
You have access
The Power of Evil
Marcel Corstjens, Andris Umblijs

Journal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449
You have access
Empowering Online Advertisements by Empowering Viewers with the Right to Choose
Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond

Journal of Advertising Research Dec 2012, 52 (4) 451-457; DOI: 10.2501/JAR-52-4-451-457
You have access
Word-of-Mouth Advocacy
Ed Keller, Brad Fay

Journal of Advertising Research Dec 2012, 52 (4) 459-464; DOI: 10.2501/JAR-52-4-459-464
You have access
Seeding Viral Content
Yuping Liu-Thompkins

Journal of Advertising Research Dec 2012, 52 (4) 465-478; DOI: 10.2501/JAR-52-4-465-478

Main menu