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More articles from Viewpoint

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    Mobile Technology and Its Impact On the Consumer Decision-Making Journey
    Laurent Muzellec, Eamonn O'Raghallaigh
    Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058
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    The Emergence of Generation Z And Its Impact in Advertising
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    Journal of Advertising Research Jun 2017, 57 (2) 227-235; DOI: 10.2501/JAR-2017-028
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    What 80 Years of Study Means For the Future of Advertising Research
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    Journal of Advertising Research Sep 2016, 56 (3) 231-234; DOI: 10.2501/JAR-2016-032
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    The Personal-Data Tsunami And the Future of Marketing
    Shawn O'Neal
    Journal of Advertising Research Jun 2016, 56 (2) 136-141; DOI: 10.2501/JAR-2016-027
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    Why Marketers Should Be More Transparent with the Ad Agencies They Hire
    Jun Heo, John C. Sutherland
    Journal of Advertising Research Dec 2015, 55 (4) 380-389; DOI: 10.2501/JAR-2015-021
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    Change is the New Constant
    Todd Powers
    Journal of Advertising Research Dec 2010, 50 (4) 351; DOI: 10.2501/S0021849910091543
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    Ehrenberg's View of Advertising
    Byron Sharp
    Journal of Advertising Research Dec 2010, 50 (4) 352-353; DOI: 10.2501/S0021849910091531
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    What Behavioral Economics Can Teach Marketing Research
    Joel Rubinson
    Journal of Advertising Research Jun 2010, 50 (2) 114-117; DOI: 10.2501/S0021849910091269
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    Media: No Longer the Caboose
    Joel Rubinson
    Journal of Advertising Research Mar 2010, 50 (1) 8-9; DOI: 10.2501/S0021849910091117
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    Just Asking
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