More articles from How Word of Mouth Works in Advertising

You have access
E-Word of Mouth: Early Predictor Of Audience Engagement
C. Samuel Craig, William H. Greene, Anthony Versaci

Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072
You have access
How Do Teaser Advertisements Boost Word of Mouth about New Products?
Helge Thorbjørnsen, Paul Ketelaar, Jonathan van 't Riet, Micael Dahlén

Journal of Advertising Research Mar 2015, 55 (1) 73-80; DOI: 10.2501/JAR-55-1-073-080
You have access
How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D. E. Thomas

Journal of Advertising Research Mar 2015, 55 (1) 81-94; DOI: 10.2501/JAR-55-1-081-094
You have access
How Credible is E-Word of Mouth Across Digital-Marketing Channels?
Shalom Levy, Yaniv Gvili

Journal of Advertising Research Mar 2015, 55 (1) 95-109; DOI: 10.2501/JAR-55-1-095-109

Main menu