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Current Issue

1 June 2022 (Vol 62 Issue 2) Table of Contents
Journal of Advertising Research: 62 (2)
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  • When Brands Go Dark
  • Do Billboard Advertisements Drive Customer Retention?
  • What Do We Know About Celebrity Endorsement in Advertising?
  • The Power of “Like”
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
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