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Current Issue

1 March 2019 (Vol 59 Issue 1) Table of Contents
Journal of Advertising Research: 59 (1)
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  • The Power of “Like”
  • Corporate Social Responsibility And Marketing Performance
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Do Billboard Advertisements Drive Customer Retention?
  • How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
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