Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Topics
    • All topics
    • Analytics and data
    • Celebrity endorsement
    • Creativity
    • Cross-platform
    • Diversity
    • Neuromarketing
    • Pharmaceutical and healthcare
    • Segmentation and targeting
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Topics
    • All topics
    • Analytics and data
    • Celebrity endorsement
    • Creativity
    • Cross-platform
    • Diversity
    • Neuromarketing
    • Pharmaceutical and healthcare
    • Segmentation and targeting
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Archive of all online content

January 01, 2000 - September 01, 2021
Browse by Volumes
  • 2000s
  • 2010s
  • 2020s
  • 2000
  • 2001
  • 2002
  • 2003
  • 2004
  • 2005
  • 2006
  • 2007
  • 2008
  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021

2000

November
  • 1: Vol 40, Issue 6
September
  • 1: Vol 40, Issue 5
July
  • 1: Vol 40, Issue 4
May
  • 1: Vol 40, Issue 3
January
  • 1: Vol 40, Issue 1-2
  • 1: Vol 40, Issue 1
2001
Back to top

Current Issue

1 September 2021 (Vol 61 Issue 3) Table of Contents
Journal of Advertising Research: 61 (3)
Navigate To
  • Most Read
  • Most Cited
Loading
  • The Myth of Targeting Small, But Loyal Niche Audiences
  • Do Billboard Advertisements Drive Customer Retention?
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • Corporate Social Responsibility And Marketing Performance
More...

© 2021 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use