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the Journal of Advertising Research

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Current Issue

1 December 2018 (Vol 58 Issue 4) Table of Contents
Journal of Advertising Research: 58 (4)
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  • How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
  • Corporate Social Responsibility And Marketing Performance
  • Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
  • How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
  • What Do We Know About Celebrity Endorsement in Advertising?
More...

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