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Current Issue

1 March 2020 (Vol 60 Issue 1) Table of Contents
Journal of Advertising Research: 60 (1)
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  • What Do We Know About Celebrity Endorsement in Advertising?
  • The Power of “Like”
  • Do Billboard Advertisements Drive Customer Retention?
  • What Do We Know About Social-Media Marketing?
  • Artificial Intelligence in Advertising
More...

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