The editors of the Journal of Advertising Research welcome article proposals from academic authors as well as from practitioners working in the fields of advertising, marketing, and marketing research.
Please see below for instructions on how to submit a manuscript as either an academic or practitioner author.
Academic submissions
Before you submit
Before submitting your paper please ensure that it conforms fully to the JAR Guidelines for Contributors. Papers that do not meet the Guidelines will be returned to authors for correction.
How to submit
Most manuscripts must be submitted for peer review via our online Editorial Manager system www.editorialmanager.com/jar.
First-time authors will be required to create an Editorial Manager user account in order to proceed. Paper submissions are not accepted.
Types of Articles
We publish the following articles:
Peer-Reviewed Papers (7000 words or less). These are largely empirical papers that make discoveries about advertising and media, and have direct implications for practice. Case studies are acceptable if they are representative of a broad set of circumstances affecting JAR readers or offer innovative insights that contribute to broadening the field of knowledge. Please submit peer-reviewed papers through our Editorial Manager online system (See 'How to Submit,' above).
Short Technical Notes (3,000 words or less). These may be published in the shorter article format of an 'Observations' section.
Point-of-View (2,500 words). These articles cover issues relevant to a large segment of the JAR readership. Although they may reflect the author’s view, any claims stated as fact must be supported by research or media citations.
Note: Please submit short technical notes and point-of-view articles directly to the Managing Editor, Nanette Burns (nanette@thearf.org) and Editor-in-Chief, John B. Ford (jbford@odu.edu).
If you have any questions, please contact us at jar@warc.com.
Practitioner submissions
Content/criteria
All manuscripts must follow the JAR Guidelines for Contributors.
Empirical Papers (4,500-6,000 words-plus): These are white papers that articulate, in detail, discoveries about advertising, media, and marketing that have direct implications for practice. Contributions should feature literature review, methodology and data transparency (with tables and graphics), discussion of results, implications for future practice/research, and limitations.
For empirical papers, authors should clearly articulate the sampling frame and relevant details including response rates and tests for non-response bias, as well as demographics. Brand-specific data are preferred, with papers offering readers as much bottom-line/ad-effectiveness results as possible.
Short Technical Notes (3,000 words or less): These are "Lessons" or "Observations" on best marketing/research practices.
Point-of-View (2,500 words): Thought-leadership contributions cover issues relevant to a large segment of the JAR readership. Just as for academic authors, although these manuscripts reflect the author’s view, any claims stated as fact must be supported by research or media citations.
Practitioner papers can be submitted to the online Editorial Manager system for academic peer review upon the author's discretion. However, the Journal's Managing Editor and Associate Editors can work directly with practitioner authors, observing the above criteria. If further expert vetting is required, the Editors will submit the article for an independent peer-review. For inquiries on submission proposals please email the Managing Editor, Nanette Burns, at nanette@thearf.org.
Benefits of publishing
Exposure
The JAR audience is broader than the typical academic marketing/advertising research journal. In addition to its academic readership at more than 5,000 universities in 127 countries, and its ARF-member audience, the Journal’s practitioner audience is broadened by subscribers to WARC.com, which include the world’s largest advertising and media agencies, research companies, and advertisers in more than 100 countries.
Many papers get press coverage over worldwide channels, with the opportunity for earned media over social-media networks.
Prestige
In addition to having the honor of publication in this distinguished journal, every feature article is a candidate for the annual JAR Best Paper Awards. Winners are determined by votes from the Journal's 90-member editorial board, which includes academics, advertisers, ad agency executives and marketing researchers.