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Table of Contents

01 January 2000; volume 40, issue 1-2

  • You have accessRestricted access
    Does Your Ad Have Too Many Pictures?
    Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt
    Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27
  • You have accessRestricted access
    Webpage Background and Viewer Attitudes
    Julie S. Stevenson, Gordon C. Bruner, Anand Kumar
    Journal of Advertising Research Jan 2000, 40 (1-2) 29-34; DOI: 10.2501/JAR-40-1-2-29-34
  • You have accessRestricted access
    Web Commercials and Advertising Hierarchy-of-Effects
    Gordon C. Bruner, Anand Kumar
    Journal of Advertising Research Jan 2000, 40 (1-2) 35-42; DOI: 10.2501/JAR-40-1-2-35-42
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    Drawing Prospects to E-Commerce Websites
    Joseph A. Bellizzi
    Journal of Advertising Research Jan 2000, 40 (1-2) 43-53; DOI: 10.2501/JAR-40-1-2-43-53
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    New Film Website Promotion and Box Office Performance
    Fred Zufryden
    Journal of Advertising Research Jan 2000, 40 (1-2) 55-64; DOI: 10.2501/JAR-40-1-2-55-64
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    Exposure to Paid Advertising and Returning a Census Form
    Nancy Bates, Sara K. Buckley
    Journal of Advertising Research Jan 2000, 40 (1-2) 65-73; DOI: 10.2501/JAR-40-1-2-65-73
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    Gays: Feelings about Advertising and Media Used
    John J. Burnett
    Journal of Advertising Research Jan 2000, 40 (1-2) 75-84; DOI: 10.2501/JAR-40-1-2-75-84
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    A Model for Diagnosing and Reducing Non-response Bias
    Richard Colombo
    Journal of Advertising Research Jan 2000, 40 (1-2) 85-93; DOI: 10.2501/JAR-40-1-2-85-93
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  • Do Billboard Advertisements Drive Customer Retention?
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  • Corporate Social Responsibility And Marketing Performance
  • What Do We Know About Social-Media Marketing?
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