Journal of Advertising Research: 40 (1-2)

01 January 2000; volume 40, issue 1-2

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Does Your Ad Have Too Many Pictures?
Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt

Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27
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Webpage Background and Viewer Attitudes
Julie S. Stevenson, Gordon C. Bruner, Anand Kumar

Journal of Advertising Research Jan 2000, 40 (1-2) 29-34; DOI: 10.2501/JAR-40-1-2-29-34
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Web Commercials and Advertising Hierarchy-of-Effects
Gordon C. Bruner, Anand Kumar

Journal of Advertising Research Jan 2000, 40 (1-2) 35-42; DOI: 10.2501/JAR-40-1-2-35-42
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Drawing Prospects to E-Commerce Websites
Joseph A. Bellizzi

Journal of Advertising Research Jan 2000, 40 (1-2) 43-53; DOI: 10.2501/JAR-40-1-2-43-53
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New Film Website Promotion and Box Office Performance
Fred Zufryden

Journal of Advertising Research Jan 2000, 40 (1-2) 55-64; DOI: 10.2501/JAR-40-1-2-55-64
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Exposure to Paid Advertising and Returning a Census Form
Nancy Bates, Sara K. Buckley

Journal of Advertising Research Jan 2000, 40 (1-2) 65-73; DOI: 10.2501/JAR-40-1-2-65-73
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Gays: Feelings about Advertising and Media Used
John J. Burnett

Journal of Advertising Research Jan 2000, 40 (1-2) 75-84; DOI: 10.2501/JAR-40-1-2-75-84
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A Model for Diagnosing and Reducing Non-response Bias
Richard Colombo

Journal of Advertising Research Jan 2000, 40 (1-2) 85-93; DOI: 10.2501/JAR-40-1-2-85-93

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