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Volume 62, Issue 1, 2022

  • Advertising Message Impact on Consumers: How to Enhance Positive AffectJohn B. Ford
  • When Consumers Tune Out Advertising MessagesSanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, and Anupama Ambika
  • Consumer Recall and Recognition of Co-Appearing Brands in TV MediaFanny Fong Yee Chan
  • What Drives Consumers to Engage with Influencers?Justine Rapp Farrell, Colin Campbell, and Sean Sands
  • The Role of Faraway Fans in Sporting Event SponsorshipAngeline Close Scheinbaum, Anjala S. Krishen, and Russell Lacey
  • How to Shape Consumer Reaction to Corporate Environmental CommunicationsGiovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, and Marco Pichierri
  • How Male Consumers Respond to “Enlightened Manvertising” CampaignsMiglena Sternadori and Alan Abitbol

 

View full current issue

 

LATEST RESEARCH

New Digital First articles added on politics and the creative process.

 

Open access

A paper on brands going dark is available now online with open access.

 

FREE BEST PAPERS

JAR Best Paper winners are open access.

READ MORE ABOUT

Celebrity endorsement Mobile
Multicultural Neuromarketing
Shopper insight Social media
Sponsorship Television
More topics

Featured Articles

  • When to Combine Television With Online Campaigns
    September 05, 2017
  • Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
    February 24, 2017
  • What Makes Online Promotional Games Go Viral?
    June 06, 2017
  • Measuring Television In the Programmatic Age
    March 07, 2017
  • The Market Value Of Celebrity Endorsement
    October 27, 2016
  • How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
    November 23, 2016
  • Consumer Response To Gay and Lesbian Imagery
    December 05, 2016

DIGITAL FIRST: LATEST RESEARCH FROM JAR

  • You have access
    How Has the Digital Environment Affected Advertising Creativity?
    Petra Goor, Gayle Kerr, Hyun Seung Jin
    Journal of Advertising Research May 2022, 2022-010; DOI: 10.2501/JAR-2022-010
  • You have access
    How Do Information Sources Shape Voters’ Political Views?
    Anil Mathur, George P. Moschis
    Journal of Advertising Research May 2022, 2022-009; DOI: 10.2501/JAR-2022-009
  • You have access
    Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?
    Fumiko Takeda
    Journal of Advertising Research Apr 2022, 2022-007; DOI: 10.2501/JAR-2022-007
  • You have access
    Managing the Transparency Paradox Of Social-Media Influencer Disclosures
    Nadia Steils, Annabel Martin, Jean-François Toti
    Journal of Advertising Research Apr 2022, 2022-008; DOI: 10.2501/JAR-2022-008
  • You have access
    A Scientometric Study Of the Journal of Advertising Research
    NAVEEN DONTHU, LIM WENG MARC, SATISH KUMAR, DEBIDUTTA PATTNAIK
    Journal of Advertising Research Jan 2022, 2022-002; DOI: 10.2501/JAR-2022-002
  • You have access
    Innovations in Marketing Analytics
    Journal of Advertising Research Mar 2017, JAR-2017-011; DOI: 10.2501/JAR-2017-013
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  • Most Read
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  • Do Billboard Advertisements Drive Customer Retention?
  • What Do We Know About Celebrity Endorsement in Advertising?
  • The Power of “Like”
  • When Brands Go Dark
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
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