Volume 61, Issue 1, 2021
- New Advances in Advertising Research John B. Ford
- Accounting for Causality When Measuring Sales Lift from Television Advertising Henry Assael, Masakazu Ishihara, and Baek Jung Kim
- Updating the Foote, Cone & Belding Grid Hyuk Jun Cheong and Yunjae Cheong
- How Does Consumer Insight Support the Leap to a Creative Idea?John Parker, Scott Koslow, Lawrence Ang, and Alexander Tevi
- Analyzing Price Premiums in International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, and B. David Tyler
- How Cause Marketing Campaign Factors Affect Attitudes and Purchase IntentionChun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai
- Multimodal Perceptual Processing of Cues in Food Ads: Do You Smell What You See?Yamen Koubaa and Amira Eleuch
- The Impact of Source Effects on the Evaluation of Music for AdvertisingManuel Anglada-Tort, Steve Keller, Jochen Steffens, and Daniel Müllensiefen
- How a CEO’s Personality, Performance, and Leadership Predict Advertising CredibilityDaniela Andreini, Marc Fetscherin, and Lia Zarantonello
LATEST RESEARCH
JAR Best Paper winners from the last six years are now open access.
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016
