SPORTS SPONSORSHIPS
There is little doubt that a tie-in between a brand and a special event can be quite lucrative and sports sponsorship in particular can provide much value for brands.
- Advertisement Typicality: A Longitudinal Experiment Marc Mazodier, (Zayed University; Kedge Business School), Armando Maria Corsi (Ehrenberg-Bass Institute), and Pascale Q. Quester (University of Adelaide)
- Ambush Marketing Is Dead, Long Live Ambush MarketingNicholas Burton (Brock University), and Simon Chadwick (Salford University Manchester)
- How Does Wall Street React to Global Sports Sponsorship Announcements?Carmen Abril and Joaquin Sanchez (Universidad Complutense de Madrid), and Teresa Recio (IE Business School)
LATEST RESEARCH
New Digital First articles added on e-cigarette marketing and native advertising.
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The mission of the JAR is to act as the research and development vehicle for professionals in all areas of marketing, including media, research, advertising, and communications.
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