WHY TELEVISION STILL MATTERS
Despite all the changes that have been heralded by digital marketing, this is still, very much, The Age of Television. The most powerful medium in terms of reach and even frequency is still a behemoth among all means of consumer engagement. And there is a wealth of evidence in support of that strength.
- Predictors of Commercial Zapping During Live Prime-Time Television Stephen Richard Dix, and Ian Phau (Curtin University)
- How Reliable Are “State-of-the-Art” Facial EMG Processing Methods? Mathieu M. P. Lajante (Laval University), Olivier Droulers (University of Rennes 1), and David Amarantini (Paul Sabatier University of Toulouse)
- Hedonic Contamination of Entertainment Cristel Antonia Russell (American University, Washington), Dale Russell (Uniformed Services University), Andrea Morales (Arizona State University), and Jean-Marc Lehu, (Université Paris 1, Panthéon-Sorbonne)
- What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Bruce McColl (Ehrenberg–Bass Institute for Marketing Science), Laurent Larguinat (Mars, Inc.), and Duane Varan (MediaScience)