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Volume 62, Issue 2, 2022

  • New Investigations Into Creativity, Data Sharing, and InfluencersJohn B. Ford
  • A Scientometric Study of the Journal of Advertising ResearchNaveen Donthu, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik
  • How Has the Digital Environment Affected Advertising Creativity?Petra Goor, Gayle Kerr, and Hyun Seung Jin
  • What Makes Consumers Willing to Share their Data in Addressable TV Advertising?Leen De Schaepdrijver, Philippe Baecke, and Koen Tackx
  • Managing the Transparency Paradox of Social-Media Influencer DisclosuresNadia Steils, Annabel Martin, and Jean-François Toti
  • Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values?Fumiko Takeda
  • How Do Information Sources Shape Voters’ Political Views?Anil Mathur and George P. Moschis

 

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LATEST RESEARCH

New Digital First article added on interracial advertising.

 

Open access

A paper on brands going dark is available now online with open access.

 

FREE BEST PAPERS

JAR Best Paper winners are open access.

READ MORE ABOUT

Celebrity endorsement Mobile
Multicultural Neuromarketing
Shopper insight Social media
Sponsorship Television
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Featured Articles

  • When to Combine Television With Online Campaigns
    September 05, 2017
  • Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
    February 24, 2017
  • What Makes Online Promotional Games Go Viral?
    June 06, 2017
  • Measuring Television In the Programmatic Age
    March 07, 2017
  • The Market Value Of Celebrity Endorsement
    October 27, 2016
  • How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
    November 23, 2016
  • Consumer Response To Gay and Lesbian Imagery
    December 05, 2016

DIGITAL FIRST: LATEST RESEARCH FROM JAR

  • You have access
    How Advertisements Mixing Black and White Actors Affect Consumer Intent
    Enping (Shirley) Mai, Diana L. Haytko, Brian J. Taillon
    Journal of Advertising Research Jun 2022, 2022-013; DOI: 10.2501/JAR-2022-013
  • You have access
    Innovations in Marketing Analytics
    Journal of Advertising Research Mar 2017, JAR-2017-011; DOI: 10.2501/JAR-2017-013
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  • Do Billboard Advertisements Drive Customer Retention?
  • When Brands Go Dark
  • What Do We Know About Celebrity Endorsement in Advertising?
  • The Power of “Like”
  • Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
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