Volume 61, Issue 4, 2021
- Broadened JAR Focus to Support Advertising Practitioners and Scholars John B. Ford
- How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation Tomaž Kolar, Zenel Batagelj, Ismir Omeragić, and Melika Husić-Mehmedović
- Is Native Advertising Effective for Corporate Social Responsibility Messaging? Linwan Wu and Holly Overton
- Effects of Animation and Rotoscoping in Direct-to-Consumer Rx TV AdvertisingAmie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly, and Nicole Mack
- How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase IntentionsDave D. G. Centeno
- How to Use a Spokesperson’s Smile EffectivelyChun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Hui-Wen Chang
- Can Marijuana Counter-Marketing Prevent Underage Use?Mike Sukle, Dan Schultz, Andrew J. Czaplewski, and Thomas Martin Key
LATEST RESEARCH
JAR Best Paper winners from the last nine years are now open access.
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016
