Volume 62, Issue 1, 2022
- Advertising Message Impact on Consumers: How to Enhance Positive AffectJohn B. Ford
- When Consumers Tune Out Advertising MessagesSanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, and Anupama Ambika
- Consumer Recall and Recognition of Co-Appearing Brands in TV MediaFanny Fong Yee Chan
- What Drives Consumers to Engage with Influencers?Justine Rapp Farrell, Colin Campbell, and Sean Sands
- The Role of Faraway Fans in Sporting Event SponsorshipAngeline Close Scheinbaum, Anjala S. Krishen, and Russell Lacey
- How to Shape Consumer Reaction to Corporate Environmental CommunicationsGiovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, and Marco Pichierri
- How Male Consumers Respond to “Enlightened Manvertising” CampaignsMiglena Sternadori and Alan Abitbol
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016