HOW CROSS-PLATFORM ADVERTISING WORKS

Marketers have never had more means to engage with consumers. That’s the good news. The bad news: There’s no demonstrable way to measure the multiple points of connection in a cross-platform ecosystem. The following four articles explore how
cross-platform advertising works.

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ABOUT JAR

The mission of the JAR is to act as the research and development vehicle for professionals in all areas of marketing, including media, research, advertising, and communications. Published by Warc for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution.

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