Volume 60, Issue 4, 2020

• New Insights in Advertising Strategy John B. Ford
• A 60-Year Bibliographic Review of the Journal of Advertising Research Terrence Brown, Andrew Park, and Leyland Pitt
• Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review Frank Findley, Kelly Johnson, Douglas Crang, and David W. Stewart
• Why Do Some Advertisements Get Shared More than Others?Daniel McDuff and Jonah Berger
• Advertising on Mobile Apps versus the Mobile Web:Sungjun (Steven) Park and Byungho Park
• Click-Through Behavior across Devices in Paid Search AdvertisingChongyu Lu and Rex Yuxing Du
• A New Benchmark for Mechanical Avoidance of Radio AdvertisingAaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer
• Advertising “On the Go”: Are Consumers in Motion More Influenced by Ads?Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, and Fredrik Lange
• Consumer Reactions to Animal and Human Models in Print AdsRohit H. Trivedi and Thorsten Teichert
• Does Athletes’ Performance Influence a Sponsor’s Stock-Market Value?Keiya Mori, Tatsuaki Morino, and Fumiko Takeda
• The Role of Empathy and Efficacy in Public Service AnnouncementsEunjin (Anna) Kim and Sidharth Muralidharan

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