Volume 62, Issue 2, 2022
- New Investigations Into Creativity, Data Sharing, and InfluencersJohn B. Ford
- A Scientometric Study of the Journal of Advertising ResearchNaveen Donthu, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik
- How Has the Digital Environment Affected Advertising Creativity?Petra Goor, Gayle Kerr, and Hyun Seung Jin
- What Makes Consumers Willing to Share their Data in Addressable TV Advertising?Leen De Schaepdrijver, Philippe Baecke, and Koen Tackx
- Managing the Transparency Paradox of Social-Media Influencer DisclosuresNadia Steils, Annabel Martin, and Jean-François Toti
- Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values?Fumiko Takeda
- How Do Information Sources Shape Voters’ Political Views?Anil Mathur and George P. Moschis
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016