Volume 60, Issue 3, 2020

• 60 Robust Years of Advertising Research, and Counting John B. Ford
• The Myth of Targeting Small, but Loyal Niche Audiences Harsh Taneja
• Why Do People Choose to Multitask with Media? Helen R. Robinson and Stavros P. Kalafatis
• How Do Generational Differences Drive Response to Social-Issue Ads?Yoon-Joo Lee and Eric Haley
• Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious AttitudesClaudia A. Rademaker, Marla Royne Stafford, and Mikael Andéhn
• The Relationship between Competitive Pricing and Direct-to-Consumer AdvertisingAbhik Roy and Mary E. Schramm
• Quantifying the Advertising-Creativity Assessments of Consumers versus Advertising ProfessionalsErik Modig and Micael Dahlen
• Do Your Ads Talk Too Fast To Your Audio Audience?Emma Rodero

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