Volume 62, Issue 1, 2022

• Advertising Message Impact on Consumers: How to Enhance Positive AffectJohn B. Ford
• When Consumers Tune Out Advertising MessagesSanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, and Anupama Ambika
• Consumer Recall and Recognition of Co-Appearing Brands in TV MediaFanny Fong Yee Chan
• What Drives Consumers to Engage with Influencers?Justine Rapp Farrell, Colin Campbell, and Sean Sands
• The Role of Faraway Fans in Sporting Event SponsorshipAngeline Close Scheinbaum, Anjala S. Krishen, and Russell Lacey
• How to Shape Consumer Reaction to Corporate Environmental CommunicationsGiovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, and Marco Pichierri
• How Male Consumers Respond to “Enlightened Manvertising” CampaignsMiglena Sternadori and Alan Abitbol

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