GENDER AND DIVERSITY

The growing prevalence of myriad different manifestations of gender and sexuality have created a challenge for advertisers attempting to effectively segment consumers in a properly fractured landscape.

• Feminism and Advertising Hojoon Choi, Temple Northup (University of Houston), Kyunga Yoo (KT), and Tom Reichert (University of South Carolina)
• Effects of Nonstereotyped Occupational Gender Role Portrayal Karina T. Liljedal, Hanna Berg, and Micael Dahlen (Stockholm School of Economics)
• #BeingReal about Instagram Ad ModelsHeather Shoenberger (Pennsylvania State University), Eunjin (Anna) Kim (University of Southern California), and Erika K. Johnson (East Carolina University)
• Does Depicting Gay Couples in Ads Influence Behavioral Intentions?Bradley J. Bond and Justine Rapp Farrell (University of San Diego)
• LGBTQ Imagery in AdvertisingGavin Northey (Griffith University), Rebecca Dolan (University of Adelaide), Jane Etheridge (Shopper Media Group), Felix Septianto (University of Auckland), and Patrick van Esch (Auckland University of Technology)

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