Volume 60, Issue 4, 2020
- New Insights in Advertising Strategy John B. Ford
- A 60-Year Bibliographic Review of the Journal of Advertising Research Terrence Brown, Andrew Park, and Leyland Pitt
- Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review Frank Findley, Kelly Johnson, Douglas Crang, and David W. Stewart
- Why Do Some Advertisements Get Shared More than Others?Daniel McDuff and Jonah Berger
- Advertising on Mobile Apps versus the Mobile Web:Sungjun (Steven) Park and Byungho Park
- Click-Through Behavior across Devices in Paid Search AdvertisingChongyu Lu and Rex Yuxing Du
- A New Benchmark for Mechanical Avoidance of Radio AdvertisingAaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer
- Advertising “On the Go”: Are Consumers in Motion More Influenced by Ads?Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, and Fredrik Lange
- Consumer Reactions to Animal and Human Models in Print AdsRohit H. Trivedi and Thorsten Teichert
- Does Athletes’ Performance Influence a Sponsor’s Stock-Market Value?Keiya Mori, Tatsuaki Morino, and Fumiko Takeda
- The Role of Empathy and Efficacy in Public Service AnnouncementsEunjin (Anna) Kim and Sidharth Muralidharan
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016