TV IN THE DIGITAL AGE

With the proliferation of new vehicles as entertainment options, multiple screens are cutting into the traditional lock that traditional TV has held on viewers.

• Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising Artie Bulgrin (MediaScience)
• Allocating Spending on Digital-Video AdvertisingNazrul I. Shaikh (Market Fusion Analytics), Mahima Hada (City University of New York), and Niva Shrestha (Nielsen Inc.)
• Revisiting the Relationship between Ad Frequency and Purchase IntentionsJennifer Lee Burton (University of Tampa), Jan Gollins (Delta Modelling Group), Linda E. McNeely (Mississippi University for Women), and Danielle M. Walls (BDJ Solutions)
• An Examination of Television Consumption by Racial and Ethnic Audiences in the U.S.J. P. James (Salem State University) and Tyrha M. Lindsey-Warren (Baylor University)
• Converting People-Meter Data from Per-Minute to Per-Second Analysis Lianlian Song, Peng Zhou (University of Aeronautics and Astronautics), Geoffrey Tso (City University of Hong Kong), and Hingpo Lo (University of Hong Kong)
• Advertisements in DVR Time Bob Kent (University of Delaware), Buffy N. Mosley, and David A. Schweidel (Emory University)

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