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Table of Contents

01 May 2000; volume 40, issue 3

  • You have accessRestricted access
    Recall, Liking, and Creativity in TV Commercials: A New Approach
    Gerald Stone, Donna Besser, Loran E Lewis
    Journal of Advertising Research May 2000, 40 (3) 7-18; DOI: 10.2501/JAR-40-3-7-18
  • You have accessRestricted access
    Creative Differences Between Copywriters and Art Directors
    Charles E. Young
    Journal of Advertising Research May 2000, 40 (3) 19-26; DOI: 10.2501/JAR-40-3-19-26
  • You have accessRestricted access
    Correlates of Integrated Marketing Communications
    George S. Low
    Journal of Advertising Research May 2000, 40 (3) 27-39; DOI: 10.2501/JAR-40-3-27-39
  • You have accessRestricted access
    Customer/Brand Loyalty in an Interactive Marketplace
    Don E Schultz, Scott E Bailey
    Journal of Advertising Research May 2000, 40 (3) 41-52; DOI: 10.2501/JAR-40-3-41-52
  • You have accessRestricted access
    Teens' Use of Traditional Media and the Internet
    Carrie La Ferle, Steven M Edwards, Wei-Na Lee
    Journal of Advertising Research May 2000, 40 (3) 55-65; DOI: 10.2501/JAR-40-3-55-65
  • You have accessRestricted access
    Advertising Attitudes and Advertising Effectiveness
    Abhilasha Mehta
    Journal of Advertising Research May 2000, 40 (3) 67-72; DOI: 10.2501/JAR-40-3-67-72
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  • When Brands Go Dark
  • Do Billboard Advertisements Drive Customer Retention?
  • What Do We Know About Celebrity Endorsement in Advertising?
  • The Power of “Like”
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
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