Journal of Advertising Research: 40 (3)

01 May 2000; volume 40, issue 3

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Recall, Liking, and Creativity in TV Commercials: A New Approach
Gerald Stone, Donna Besser, Loran E Lewis

Journal of Advertising Research May 2000, 40 (3) 7-18; DOI: 10.2501/JAR-40-3-7-18
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Creative Differences Between Copywriters and Art Directors
Charles E. Young

Journal of Advertising Research May 2000, 40 (3) 19-26; DOI: 10.2501/JAR-40-3-19-26
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Correlates of Integrated Marketing Communications
George S. Low

Journal of Advertising Research May 2000, 40 (3) 27-39; DOI: 10.2501/JAR-40-3-27-39
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Customer/Brand Loyalty in an Interactive Marketplace
Don E Schultz, Scott E Bailey

Journal of Advertising Research May 2000, 40 (3) 41-52; DOI: 10.2501/JAR-40-3-41-52
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Teens' Use of Traditional Media and the Internet
Carrie La Ferle, Steven M Edwards, Wei-Na Lee

Journal of Advertising Research May 2000, 40 (3) 55-65; DOI: 10.2501/JAR-40-3-55-65
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Advertising Attitudes and Advertising Effectiveness
Abhilasha Mehta

Journal of Advertising Research May 2000, 40 (3) 67-72; DOI: 10.2501/JAR-40-3-67-72

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