Advances in Shopper/In-Store Marketing To Win The Retail Battleground - Deadline: 31/10/2016
Advertising in China - Deadline: 31/01/2017
Fueling the Mobile Revolution - Deadline: 30/04/2017
Advertising in China
There is little doubt of the growing importance of China in the global economy. Getting access to the large consumer markets in China is an increasingly pressing issue for global advertisers. Advertising in China has developed at a rapid pace as China has evolved from a limited central-planned economy to a globally-focused economic superpower. This massive change in the advertising industry and supporting infrastructure along with the growing consumer affluence makes China a prime target for global advertisers. The rapid changes being experienced within China argue for cutting-edge research into the nature of advertising in China and the impact of advertising on Chinese consumers.
Therefore the JAR editorial team is calling for research into advertising and its place and role in Chinese society. The deadline for submissions is January 31, 2017.
The following list is an indicative, but not exhaustive, list of possible areas for submissions:
- Chinese consumer reactions to advertising content and media
- Cultural issues and their impact on advertising/promotions in China
- Insight into the infrastructural facilitators/impediments to advertising industry development in China
- Neuroscience insights and Chinese viewer behavior
- The use of celebrity endorsements in Chinese advertising
- Efficacy of different media in reaching various Chinese audiences
- The explosion of mobile in China and advertising strategies
- Ethical issues in Chinese advertisements
- Corporate social responsibility and advertising in China
- Social media use in China
- The impact of e-commerce on advertising media and creative
A preference is for empirical papers, but theoretical/conceptual papers will be considered if they provide a major advancement of understanding.
Papers should be about building advertising theory and improving advertising practice. Given our strong practitioner readership, please place particular emphasis on practitioner implications of the research findings.
Optimal length for papers is 6,000 words, with shorter papers encouraged. Authors can use appendices for material useful, but not central, to the paper.
Any questions or to submit abstracts for feedback – please contact the Executive Editors: Professor John B. Ford (jbford@odu.edu) for North American submissions and Professor Jenni Romaniuk (Jenni@MarketingScience.info) for submissions from other locations.
Advances in Shopper/In-Store Marketing to Win the Retail Battleground
Retail environments now offer advertisers a myriad of opportunities for spending their advertising budgets. This expansion of opportunities, coupled with more offline options, creates a vital need for research into marketing activities aimed at the shopper in retail/shopper environments.
Therefore the JAR editorial team is calling for research into the value of effectiveness of in-store/shopper marketing. The deadline for submissions is October 31, 2016.
The following list is an indicative, but not exhaustive, list of possible areas for submissions:
- Assessing the effectiveness of in-store advertising
- Comparisons of the efficacy of in-store and out-of-store activities
- Insights into shopper behavior that improves advertising planning or creative decisions
- Advancements on how to get noticed/cut through in a retail environment
- Effective marketing in online retail environments, which can include comparing and contrasting this with in-store retail environments.
- Contrasts and similarities between shopping environments for services, durables and packaged goods
- Retailer advertising effectiveness
A preference is for empirical papers, but theoretical/conceptual papers will be considered if they provide a major advancement of understanding.
Papers should be about building advertising theory and improving advertising practice. Given our strong practitioner readership, please place particular emphasis on practitioner implications of the research findings.
Optimal length for papers is 6,000 words, with shorter papers encouraged. Authors can use appendices for material useful, but not central, to the paper.
Any questions or to submit abstracts for feedback – please contact the Executive Editors: Professor John B. Ford (jbford@odu.edu) for North American submissions and Professor Jenni Romaniuk (Jenni@MarketingScience.info) for submissions from other locations.
Fueling the Mobile Revolution
The success of Pokémon Go confirms what many have suspected: The future is mobile. With smartphone penetration growing globally at a rapid rate, the increasing sophistication of mobile apps—and the promise that geo-location targeting holds—marketers and advertisers are scrambling to keep up with the opportunities that the mobile revolution brings.
Therefore the JAR editorial team is calling for research that can contribute to our understanding of how mobile technology and applications are changing consumers, brands and advertising. The deadline for submissions is April 30th 2017.
Examples of topics we are interested include:
- How the use of mobile has affected consumer behavior to other media platforms
- Mobile app consumer behavior
- Mobile advertising effectiveness
- Mobile advertising as part of a cross-platform strategy
- The impact of mobile in emerging markets
- In-App advertising effectiveness
- M-commerce
- Mobile gaming
- The use of mobile geo-targeting
A preference is for empirical papers, but theoretical/conceptual papers will be considered if they provide a major advancement of understanding. Case studies unlikely would be accepted, however, due to their limited scope to contribute to wider learning. Papers should be about building theory and advertising practice, but given the nascent nature of mobile, descriptive papers that foster understanding and help develop better focused research questions also are encouraged. Given our strong practitioner readership, please place particular emphasis on practitioner implications of the research findings.
Optimal length for papers is 6,000 words, with shorter papers encouraged. Please think length in line with contribution. Authors can use appendices for material useful, but not central, to the paper.
Any questions or to submit abstracts for feedback – please contact the Executive Editors: Professor John B. Ford (jbford@odu.edu) and Professor Jenni Romaniuk (Jenni@MarketingScience.info)